Digital Marketing Strategy
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Facebook Rolls Out New and Improved Business Page Insights

Facebook Rolls Out New and Improved Business Page Insights | Digital Marketing Strategy | Scoop.it
Get the down-low on Facebook's recent update to Page Insights. See exactly what's changed and how it will affect your marketing.
Sudipto Mahindar's insight:

The new Insight Metrics on Facebook business page can make lot of sense for the marketers. It will help not only plan the content well but the effectivness of the content can be well measured.

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7 Reasons Social Media Is Bad for Marketing

7 Reasons Social Media Is Bad for Marketing | Digital Marketing Strategy | Scoop.it

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline.Here are 7 Reasons Social Media Is Bad for Marketing...


Via Jeff Domansky
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debbieleven's curator insight, June 20, 2013 4:43 AM

I'd add that people feel obliged to do social media without thinking about whether it will connect them with the audiecnes that matter, it's the trendy thing to do.  Also, it's not about the big numbers - fans, followers, but it's easy to get swept away with those.

Jeff Domansky's curator insight, June 20, 2013 2:28 PM

I liked this counterpoint to content and social marketing.

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Is Facebook advertising poised to overtake television advertising?

Is Facebook advertising poised to overtake television advertising? | Digital Marketing Strategy | Scoop.it
Statistics suggest that the amount of time the average American now spends on Facebook exceeds the amount of time they spend watching television.
Sudipto Mahindar's insight:

Technically Speaking both are ways for advertiser to engage the user with their content but the realtime social interaction can lead to better brand engagement. This new Data can also lead we as marketing agency need to go and think on how medai planning needs to be ..and of which TV has always the largest share of the advertisement budget

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A Beginners Guide to Content Marketing

A Beginners Guide to Content Marketing | Digital Marketing Strategy | Scoop.it
Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time.

Via Manish Dhane
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Future Of Digital Marketing - Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013

 

Important excerpt...

 

One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed dgitally native practices like optimisation and amplification into our businesses, but we also need to leave room for continuous innovation. The three horizons model enables a portfolio approach to innovation, mixing incremental with the radical. Horizon 1 focuses on innovations that improve your current operations, or focus on existing markets or technology, and so are incremental. 70% of resource might be applied here. Horizon 2 concentrates on extending your current competencies into related markets, or existing technologies and markets that you don't currently serve/use. This might be your 20%. Horizon 3 is about innovations that will change the nature of your industry, or seed options for the future. This is the 10%.


Via CYDigital
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CYDigital's curator insight, June 18, 2013 9:09 AM

The post (in the link below) provides the color to each slide, so you'll want to review the deck with the post. 70-20-10 is about right.


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Facebook Now Lets You Comment With a Photo

Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.


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Google Changes Ranking Advice, Says Build Quality Sites Not Links

Google Changes Ranking Advice, Says Build Quality Sites Not Links | Digital Marketing Strategy | Scoop.it
Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links.

Via Manish Dhane
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The Definitive Guide to Writing and Promoting a Viral Infographic - Search Engine Journal

The Definitive Guide to Writing and Promoting a Viral Infographic - Search Engine Journal | Digital Marketing Strategy | Scoop.it
When infographics rocketed onto the scene a couple of years ago, everyone was rushing to make one. Like every new SEO tactic, it was easy to score some qui
Sudipto Mahindar's insight:

The age of textual content is losing sheen,the amount of video being uploaded and shared on Youtube, , Pinterest generating the highest amount of referral traffic to the websites etc are examples where users are engaging.Infograph in modern times have proved itself as one the best way to share stories and share data in pictorial representation...the objective is once you have created one is the same is able to reach the right kind of customer or not 

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[INFOGRAPHIC] The State of Digital Marketing for SMBs | Vocus

[INFOGRAPHIC] The State of Digital Marketing for SMBs | Vocus | Digital Marketing Strategy | Scoop.it
The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine.

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CYDigital's curator insight, June 18, 2013 6:00 AM
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dan's curator insight, June 23, 2013 12:01 PM

The state of digital marketing!