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Scooped by
David Sohrabian
onto Digital & Social Media Marketing |
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Today, companies can create a culture of value creation, no matter where they're based, Soren Kaplan writes. Here's how.
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Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Cop
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it. Via Herve Peitrequin
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Today, companies can create a culture of value creation, no matter where they're based, Soren Kaplan writes. Here's how.
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Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.
In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy.... Via Jeff Domansky 
Jeff Domansky's curator insight,
January 21, 2014 10:07 AM
Valuable social marketing and brand insight from this research study.
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Speculation remains on what a “fan” is worth to a business. In light of that, it's important for marketers to revisit the difference between volume and intensity when thinking through the value of a 'fan'.
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The UK’s innovation agency, NESTA, predicts the UK crowdfunding industry to raise £14bn in 2016. That’s a big number considering the global market was expected to reach $6bn in 2013, up from $2.7bn in 2012.
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Here are some of the best practices to optimise social media for taking your eCommerce business marketing on the right path. Via Kamal Bennani
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From too many buzzwords to a lack of portability, here are five common reasons why brand messaging fails, and tips for avoiding these mistakes.
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Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands.
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Vision Critical’s recently published study, From Social to Sale provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Via Hadrien
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People are increasingly using mobile devices like tablets and smartphones to browse the Web. The variety of screen sizes, resolutions, and platforms people use to access webpages has given birth to the rise of responsive Web design, where developers create one single site to function properly across all devices instead of producing multiple dedicated site designs to work with particular screen sizes and platforms.
While responsive Web design can be a great way for developers to ensure that their site is compatible with all devices, implementing it instead of targeted Web designs also comes with certain drawbacks. Here is an overview of the changing climate of Web devices, followed by tips for evaluating whether or not you should implement a responsive design. Via Lauren Moss 
Rim Riahi's curator insight,
August 4, 2013 4:13 AM
Responsive Web Design Infographic: Benefits and Pitfalls
Mark Chapman's curator insight,
August 4, 2013 6:02 PM
Finally some relevant facts and persuasive arguements to show clients. We have been talking about this for almost 3 years and it has been extremely difficult to show clients the benefits and reasons to go mobile but still on a budget
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Check out YouTube's most shared ads from July, with companies such as Dove, Samsung, and O2 delivering funny, quirky, or powerful content. Via Penny Baldwin French
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Making CRM more social media-friendly |
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The Pew Research Center and Social Media Research Foundation have released a whopper of a report showing how Twitter creates different network structures, which could have significant implications for the future of political messaging and news distribution. The report identifies six crowd archetypes — the "polarized crowd," the "tight...
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This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictur
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Marketers and publishers will keep a close eye on the Times' foray into the native-ad space, where the Times' entrance serves as a tacit endorsement of the emerging and controversial practice. Times CEO Mark Thompson has also said native advertising will be a salvo in the company's fight to restore growth to its limping digital ad revenue.
As the program takes flight and the Times works out the bugs in its redesign, here are five details you may not know about the latest entrant in the native-ad space.
Times staff pitched story ideas to Dell. One of Dell's first paid posts delves into the topic of millennials in the workplace. The author is a freelancer that the Times contracted, according to Ms. Losee. The millennial generation is among four topics Dell customers are interested in learning more about, she said. A Times editor -- not from its newsroom, but instead part of an internal "content studio" -- pitched ideas to Dell around these topics that weren't related to Dell products. Dell approved the story ideas, which the Times farmed out to freelancers.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 9, 2014 2:47 AM
Dell's the first marketer to use native ad units introduced with Times redesign. Michael Sebastian looks closely at what it is and isn't getting for its six-figure budget.
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Social media can be one of the most challenging platforms for brands to measure return on investment. But it's an area brands can't afford to ignore.
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165 Slides 45 Minutes (Nice deck (144 slides) about digital disruption and impact on marketing. Deck has cases & data.
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When asked how social media is performing, many social media teams don't show the real ROI. Learn how to measure real social media ROI.
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Each year, Forrester Research publishes a report detailing how consumers find websites. Via Level343 
Level343's curator insight,
July 30, 2013 2:21 PM
For 2012, 54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year.
Attention paid search marketers: Just 18% of those surveyed said that they used search ads for website discovery. This is actually an improvement from 2011, when paid search was the least popular form of website discovery, with only 8% reporting that they used paid search ads to find websites.
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A Look at the state of Mobile Marketing In 2013 [INFOGRAPHIC] Via malek, massimo facchinetti, Stephen Walker 
malek's curator insight,
August 3, 2013 9:49 AM
4 knockout questions to every marketer - Do You have a mobile marketing plan? - Does your marketing reach your customer through mobile? - Is your store or restaurant using mobile to your advantage - Do you geo-target your mbile marketing?
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Marketing has changed and is constantly changing. It’s because the marketplace continues to evolve. Some tactics that worked a treat only a few years ago just don’t cut it anymore. Social media marketing has become widely accepted as a necessary marketing strategy.
However I see businesses every day using old school marketing tactics on social media. If you want to get it right, there are 4 things your social media marketing strategy needs to succeed.
Content When deciding on your content, remember that the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.
Conversations Now that your content has achieved the desired result the conversation begins. This is where it starts to get social. When you get a response to a post, have a chat. Get to know your audience and let them get to know you and your brand.
Community Relationships are everything in social media. When you really get to know your audience, clients, prospects and peers you will become part of the community. If you really get it right you’ll even start your own.
Connections Not everyone you are trying to reach through social media is a customer. Of course connecting with new and existing clients is important. However some of the most important connections you will make are influential people in your social circles. More often than not the new clients will find your content through a social media interaction with one of your influential connections.
by Matt Crawford Via Ivo Nový, Stephen Walker 
sophiedesc's curator insight,
July 26, 2013 10:09 AM
Content - Conversations - Community - Connections 
Keven Holt's curator insight,
July 28, 2013 10:30 PM
Excellence comes by knowing and practicing the basics. Need to understand these four things. 
Jerome Simon conseiller immobilier Montpellier's curator insight,
August 1, 2013 3:47 AM
rien à ajouter, si ce n'est un mnémotechnique de plus. l'infographie est bien faite |
