Digital marketing planning essentials
9 views | +0 today
Follow
Digital marketing planning essentials
B2B/B2C inbound marketing process
Your new post is loading...
Your new post is loading...
Scooped by Charlotte Clark
Scoop.it!

The How To's Of Writing Content For Your Blog vs. Social Media vs. The Web (Infographic)

The How To's Of Writing Content For Your Blog vs. Social Media vs. The Web (Infographic) | Digital marketing planning essentials | Scoop.it
Small businesses must vary their style of writing and content across their website, social media and blogs; this infographic gives guidelines to internet copywriting.
more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

5 Daily Habits for Effective Social Media Marketing

5 Daily Habits for Effective Social Media Marketing | Digital marketing planning essentials | Scoop.it
Of all the things your business could be doing on social media, these are the things you should focus on.
more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

25 Questions To Ask When Executing B2B Content Marketing Campaigns

25 Questions To Ask When Executing B2B Content Marketing Campaigns | Digital marketing planning essentials | Scoop.it
more...
No comment yet.
Rescooped by Charlotte Clark from SEO and Digital Marketing - Eugene Aronsky
Scoop.it!

The Importance of Good Web Design | Top Marketing Tips - Web Design, SEO Strategy, Content Development

The Importance of Good Web Design | Top Marketing Tips - Web Design, SEO Strategy, Content Development | Digital marketing planning essentials | Scoop.it

Via Moshe Zchut
more...
No comment yet.
Rescooped by Charlotte Clark from Digital Marketing & Communications
Scoop.it!

Social Media Isn’t About Campaigns It’s About Strategy

Social Media Isn’t About Campaigns It’s About Strategy | Digital marketing planning essentials | Scoop.it
When I talk to people about social media or see how companies are using the tools, the pervasive impression is that it is still used primarily in a campaign orientated way. Social media folks will be required to show evidence of their Facebook campaign or some viral video on YouTube in order to be regarded as a success.

Via Alex Butler
more...
No comment yet.
Rescooped by Charlotte Clark from Digital Marketing & Communications
Scoop.it!

3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes

3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes | Digital marketing planning essentials | Scoop.it

Just hearing the words “content strategy” can scare business owners. The thought of stepping away from the core business and becoming your own media company is often daunting, which is why it’s helpful to have a simple framework for addressing your  content strategy.

Let’s look at a widely used approach — people, process, and technology – and fill in our own details for content planning in 2013.


Via Alex Butler
more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

Digital marketing strategy framework - Smart Insights Digital Marketing Advice

Digital marketing strategy framework - Smart Insights Digital Marketing Advice | Digital marketing planning essentials | Scoop.it
Charlotte Clark's insight:

RACE planning system

more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

Twitter Generates Leads 9-To-1 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9-To-1 Times More Than Facebook And LinkedIn | Digital marketing planning essentials | Scoop.it
more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

Tips for a More Successful Social Media Marketing Strategy

Tips for a More Successful Social Media Marketing Strategy | Digital marketing planning essentials | Scoop.it
more...
No comment yet.
Rescooped by Charlotte Clark from SEO and Digital Marketing - Eugene Aronsky
Scoop.it!

How to Optimize your Digital Marketing Strategy | Top Seo Blog

How to Optimize your Digital Marketing Strategy | Top Seo Blog | Digital marketing planning essentials | Scoop.it
Digital Marketing and optimization of your website are good marketing practices

Via Moshe Zchut
more...
No comment yet.
Rescooped by Charlotte Clark from SEO and Digital Marketing - Eugene Aronsky
Scoop.it!

Managing A Facebook Page | Top Marketing Tips - Web Design, SEO Strategy, Content Development

Managing A Facebook Page | Top Marketing Tips - Web Design, SEO Strategy, Content Development | Digital marketing planning essentials | Scoop.it
Experts managing your Facebook page will achieve the maximum results in advertising and connecting with your audience.

Via Moshe Zchut
more...
No comment yet.
Rescooped by Charlotte Clark from Digital Marketing & Communications
Scoop.it!

Four brands to inspire your content marketing strategy

Four brands to inspire your content marketing strategy | Digital marketing planning essentials | Scoop.it

Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it.

It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard.

Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly.

OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges.

What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.


Via Alex Butler
more...
Scooped by Charlotte Clark
Scoop.it!

An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice

An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice | Digital marketing planning essentials | Scoop.it

t’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.

more...
No comment yet.
Scooped by Charlotte Clark
Scoop.it!

The inbound marketing process - Smart Insights Digital Marketing Advice

The inbound marketing process - Smart Insights Digital Marketing Advice | Digital marketing planning essentials | Scoop.it
An infographic showing how to plan and manage inbound marketing I'm a big fan of the inbound marketing model, sometimes incorrectly referred to by the nar. Marketing topic(s):Managing digital marketing.
more...
No comment yet.