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Despite eroding access to Physicians, opportunities for digital reach is increasing | ZS associates

Despite eroding access to Physicians, opportunities for digital reach is increasing | ZS associates | Digital marketing pharma | Scoop.it
High-tech companies everywhere are scrambling to hire "data scientists"—but they struggle to find personnel who can crunch numbers and interpret the business implications.
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Digital marketing pharma
A resource about connected healthcare, the digital revolution going on and how pharma can help
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IQVIA report : significant increase of clinical trials to include apps into treatment guidelines

IQVIA report : significant increase of clinical trials to include apps into treatment guidelines | Digital marketing pharma | Scoop.it
Institute report, 2018 and Beyond: Outlook and Turning Points, analyzes ten healthcare trends where stakeholders and decision makers are increasingly using evidence and technology, coupled with relevant expertise, to solve the problems of human health. The report features ten predictions that promise to transform areas of healthcare cost, access and outcomes through innovations, a better understanding of spending growth drivers, and adoption of novel approaches to determine the societal value of medicines.
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5 factors to consider when evaluating new digital behavioral health tech #digitalhealth

5 factors to consider when evaluating new digital behavioral health tech #digitalhealth | Digital marketing pharma | Scoop.it
Which announcements of new digital behavioral health technologies offer true innovation today compared with more aspirational claims for the future?
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Algorithm identifies people with diabetes in Apple Watch heart data | FierceBiotech

Algorithm identifies people with diabetes in Apple Watch heart data | FierceBiotech | Digital marketing pharma | Scoop.it
Researchers have developed an algorithm that can identify people previously diagnosed with diabetes in Apple Watch heart data. The learning algorithm provides a strong model for identifying people with diabetes but has yet to prove itself against the tougher task of spotting undiagnosed patients without also racking up false positives.
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What patients want: a better healthcare experience

What patients want: a better healthcare experience | Digital marketing pharma | Scoop.it
Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.

Via Beeyond
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mHealth Economics 2017 - Current Status and Future Trends in Mobile Health - #digitalhealth

mHealth Economics 2017 - Current Status and Future Trends in Mobile Health - #digitalhealth | Digital marketing pharma | Scoop.it
2017 edition of report on mHealth and digital health
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Comprehensive report from @iqvia / quintilesIMS : The Growing Value of Digital Health

Comprehensive report from @iqvia / quintilesIMS : The Growing Value of Digital Health | Digital marketing pharma | Scoop.it
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EY report - Vital Signs - Pulse of the medical industry 2017

EY report - Vital Signs - Pulse of the medical industry 2017 | Digital marketing pharma | Scoop.it
As the pace of change accelerates, how can medtechs move ahead and stay there? Our insights on trends, financials, financings and deals for medtech.
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#MHRA : Guidance on applying human factors to medical devices 

#MHRA : Guidance on applying human factors to medical devices  | Digital marketing pharma | Scoop.it
MHRA has published guidance on the importance of applying human factors to medical devices, so they are designed and optimised to minimise patient and user safety risks.
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Fixing pharma’s big problem with HCP portals and customer experience

Fixing pharma’s big problem with HCP portals and customer experience | Digital marketing pharma | Scoop.it
Fixing pharma’s big problem with HCP portals and customer experience
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Pharma and the connected patient - How digital technology is enabling patient centricity

Pharma and the connected patient - How digital technology is enabling patient centricity | Digital marketing pharma | Scoop.it
New research released by the Deloitte UK Centre for Health Solutions explores how digital technology can help pharma embrace patient centricity to remain relevant, profitable, and to deliver better health outcomes.
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AI beats best cardiologists at detecting most arrhythmias

AI beats best cardiologists at detecting most arrhythmias | Digital marketing pharma | Scoop.it
A team of researchers from Stanford University, working with cardiac monitoring company iRhythm, have created an AI algorithm that, in a small proof-of-concept trial, outperformed board-certified cardiologists at identifying various types of arrhythmias from ECGs.
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Patients Switch Doctors Based on Service, Not Just Care or Costs - Think "Text" - HealthPopuli.com

Patients Switch Doctors Based on Service, Not Just Care or Costs - Think "Text" - HealthPopuli.com | Digital marketing pharma | Scoop.it
There’s more evidence of shopping behavior among patients: there’s new data showing that patients-as-consumers switch healthcare providers not due to quality of care or costs, but because of lack of service. I discovered one key verb and feature patient-consumers expect from doctors: it’s the ability to text, for appointment reminders, alerts, treatments, and communicating with the practice. SolutionReach, in the business of patient engagement, conducted a survey among 500 consumers asking about primary care providers, communication experience and satisfaction levels. The company presented the research results in a webinar on 29 June 2017. The research was also written up in a report, The Patient=Provider Relationship Study, which mines the data for generational differences across patient cohorts by age. The first table orders the features patients told SolutionReach they want versus those they have. The highlighted areas show the greatest gaps in service, all related to texting. Here are some other key findings: Over all patients, only 32% are completely satisfied with their medical provider Due to dissatisfaction, 12% of patients say they have left their doctor’s practice, and 34% are considering leaving Generationally, 42% of Millennials are likely to switch doctors in the next couple of years; 44% of Gen X patients; and 20% of Boomers Dissatisfaction with practice logistics is driven mainly by convenient location, ease of making an appointment online or by phone, receiving reminders about upcoming appointments, and ease in getting that appointment. “Patients are not leaving because of poor quality care,” SolutionReach concluded. Poor experience is driving at least one-third of patients to seek a new provider practice. Health Populi’s Hot Points: The findings here are part of a larger growing market for retail health and healthcare, where patients, flexing consumer muscles, are feeling empowered to make more decisions on their own behalf. While cost continues to be a major factor in healthcare decision making, service levels are highly tied to communication, access, convenience and transparency. My recent take on West’s research into patient experience in healthcare reinforced this consumer demand. Note the last chart, which features data from the 2017 Temkin Experience Ratings which I’ve written about here in Health Populi. Health plans rank at the bottom, and retail, fast food, and financial services at the top. The latter create the high benchmark for customer service that legacy healthcare stakeholders — hospitals, physicians, pharma, and health insurance — are expected to meet. Remember: the last-best consumer experience people have is the benchmark against which they compare future experiences across all industries, whether banking, food, hospitality, or package delivery. If patients are paying more for healthcare, they expect that higher benchmarked experience.
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Best practices for global physician engagement and tailoring programs by country

Best practices for global physician engagement and tailoring programs by country | Digital marketing pharma | Scoop.it
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EY - Life sciences companies at risk of falling behind technology competitors in race to address evolving consumer demands - EY - Global

EY - Life sciences companies at risk of falling behind technology competitors in race to address evolving consumer demands - EY - Global | Digital marketing pharma | Scoop.it
MARCH 2018. Life sciences companies are at risk of being marginalized by technology companies and new entrants, warns the new EY report Progressions 2018 Life S
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In-Depth: Cryptocurrency's digital health potential for data sharing, behavior incentives

In-Depth: Cryptocurrency's digital health potential for data sharing, behavior incentives | Digital marketing pharma | Scoop.it
As Bitcoin and other cryptocurrencies take off in a gold rush-like fashion, players in the digital health field have jumped on board the cryptocurrency wagon. Some companies, like Nobel Prize contender George Church’s brainchild Nebula, are finding ways for the consumer to monetize their personal genetic data. Still others are using the digital currency in more traditional ways, like incentivizing app users to workout by offering them coins.    
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The Pharma Social Media Ranking 

most pharma companies embraced Twitter around 8.5 years ago, although GSK stands out as an early adopter of the channel when it was the first pharma company to dip it’s toe into the 140 character social platform just over a decade ago.

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Accenture survey : 55% of HCPs (US, UK, FR, DE) don't know about pharma patient support programs

Accenture survey : 55% of HCPs (US, UK, FR, DE) don't know about pharma patient support programs | Digital marketing pharma | Scoop.it

ReadKey findings from a survey of 300 healthcare professionals in the US, UK, France and Germany on patient services offered by pharmaceutical companies.

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New Deloitte report : Healthcare and Life Sciences Predictions 2022 | Deloitte #digitalhealth

New Deloitte report : Healthcare and Life Sciences Predictions 2022 | Deloitte #digitalhealth | Digital marketing pharma | Scoop.it
The year is 2022. The quantified self is alive and well, digital technologies have transformed the culture of health care and new entrants have disrupted delivery models. These are some of our predictions that, if they come true, will shake up the life sciences and health care industry in the next five years.
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Research Finds Physician Awareness of Patient Support Programs Lacking 

Research Finds Physician Awareness of Patient Support Programs Lacking  | Digital marketing pharma | Scoop.it
As healthcare globally is shifting to driving economic and clinical outcomes, the life sciences industry is increasingly invested in creating patient support programs that assist with access, quality, and cost of treatments. However, our research has shown that fewer than 1 in 5 patients are aware of the services available to them. Patients who are aware indicated they typically learn about available services via their doctor, and they find value in the services provided more than 75% of the time.
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rob halkes's curator insight, October 31, 2017 5:44 AM

Collaboration in health care to the better good of patients, needs to come by efforts from all stakeholders! Co-creating healthcare paths would optimize a great deal of this collaboration!

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AstraZeneca innove avec Turbu+ dispositif connecté pour suivre le traitement de l’ asthme ! 

AstraZeneca innove avec Turbu+ dispositif connecté pour suivre le traitement de l’ asthme !  | Digital marketing pharma | Scoop.it

L’asthme est une des pathologies chroniques les plus répandues en France. 4,15 millions de personnes* en souffrent. Il s’agit également de la première maladie chronique chez l’enfant. Parmi ces nombreux malades, 3 personnes sur 5* vivent encore avec un asthme mal contrôlé qui détériore leur quotidien …


Via DIRECT MEDICA by Webhelp, Philippe Marchal
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Apple doubles down on heart rate monitoring with upcoming Apple Watch update; announces Stanford study

Apple doubles down on heart rate monitoring with upcoming Apple Watch update; announces Stanford study | Digital marketing pharma | Scoop.it
Among Apple’s many device and technology reveals today was an announcement that new health managing software would be built into Apple Watches. Starting Sept. 19, fitness-s heart rate monitoring will be brought to the face of the watch, alongside warning notifications if an elevated heart rate is detected during a period of inactivity.
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IMS Study : Wikipedia Top Site for Rx Conversion

IMS Study : Wikipedia Top Site for Rx Conversion | Digital marketing pharma | Scoop.it
According to an IMS report on social media Wikipedia is the leading single source of healthcare information for patients and healthcare professionals.  Wikipedia is used throughout the entire patie…
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Unintended Consequences of Machine Learning in Medicine

Unintended Consequences of Machine Learning in Medicine | Digital marketing pharma | Scoop.it
This Viewpoint discusses the potential ramifications from using machine learning–based decision support systems when making diagnosis and treatment decisions in medicine
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Study: Electronic reminders, monitoring don’t improve adherence , results for AMI patients

Study: Electronic reminders, monitoring don’t improve adherence , results for AMI patients | Digital marketing pharma | Scoop.it
Interventions involving wireless electronic pill bottles, financial incentives and social support may not help improve compliance or clinical outcomes for patients who’ve experienced acute myocardial infarctions, according to a new study. The study, published in the Journal of the American Medical Association this week, aimed to explore the use of wireless tech and behavioral economic […]
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2017 Consumer Health Survey

2017 Consumer Health Survey | Digital marketing pharma | Scoop.it
New survey of 2,016 people provides a nuanced view into the concerns and the needs of US healthcare consumers.
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