Digital Marketing & Web Design
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Google Analytics helps you improve web design and increase sales

Google Analytics helps you improve web design and increase sales | Digital Marketing & Web Design | Scoop.it
Web design affects visitors but which pages on your website perform well and which ones don't? Google analytics provides you with valuable data you can use to improve your web performance.
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What every business needs to know about web design

What every business needs to know about web design | Digital Marketing & Web Design | Scoop.it
In this article we outline what every business needs to know about web design to help you increase sales.
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Facebook now helping you improve ad performance

Facebook now helping you improve ad performance | Digital Marketing & Web Design | Scoop.it
With their new sampling model, Facebook hopes to provide advertisers with more accurate data to support their ad campaigns.
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Get ready to increase your sales in 2018

Get ready to increase your sales in 2018 | Digital Marketing & Web Design | Scoop.it
87% of Irish households are now connected to the net and people today rely on search engines to find what they want. To not have a website for your business is ludicrous, so stop delaying and get it built.
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Get your business SSL certified before October deadline

Get your business SSL certified before October deadline | Digital Marketing & Web Design | Scoop.it
From October 2017, Google will require all websites that contain forms to be secured with an SSL Certificate. Uncertified sites will be marked ‘Not Secure’ by Google as a warning to consumers that a website may be unsafe to use. Don't wait, get your business SSL Certified now.
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Who's Killing It on Social in Ireland? pt 1 Facebook

Who's Killing It on Social in Ireland? pt 1 Facebook | Digital Marketing & Web Design | Scoop.it
We look at Irish companies whose Facebook marketing strategies are helping to tell their stories and engage their audiences.
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How to use colour to drive sales on your website

How to use colour to drive sales on your website | Digital Marketing & Web Design | Scoop.it
Colour affects emotion and human behaviour so choosing the right colours for your website is a critical element in digital marketing and web design. Always keep your audience in mind when choosing colours for the key areas of background, headers, footers, fonts and call-to-action buttons.
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Seeing is Believing - Why Images Are Crucial to Online Success

Seeing is Believing - Why Images Are Crucial to Online Success | Digital Marketing & Web Design | Scoop.it
Galway based Digitaledge look at the use of images in good web design, the effect they can have on sales and provide practical tips on image optimisation.
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Why building a website is a waste of money

Why building a website is a waste of money | Digital Marketing & Web Design | Scoop.it
The benefits of good webdesign and why businesses should always choose a professional web design option when building a web site for their business.
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5 easy ways to check the health of your website

5 easy ways to check the health of your website | Digital Marketing & Web Design | Scoop.it
5 tools that everyone can access and are easy to use to check the health of your web design.
Des Kirby's insight:
Your ability to increase your web traffic and to convert these visits to sales depends on your website having a clean bill of health.
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9 areas to help improve your Email Marketing Campaigns.

9 areas to help improve your Email Marketing Campaigns. | Digital Marketing & Web Design | Scoop.it
Email marketing in Galway is still a very effective way to nurture leads and drive new sales for your business. However, unless you deliver real value to your subscribers your email campaigns are more likely to fail. Digitaledge outline at 9 areas to improve your email marketing campaigns.
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Linet' Fox's curator insight, August 24, 2016 9:00 PM

Advertisements make up a great portion of graphics on social media platforms today. A personalized or specific graphic leads to familiarity of a brand or product. Popularity leads to loyalty from customers, in which is the Number 1 goal of an organization.

 

This article emphasized quickly on an important aspect in marketing that is easily looked over by Ad creators. By creating a personalized Ad, whether it is by demographic or product preference, and sending vis email, a relationship is established between customer and organization. Longevity in the relationship is ensured through consistent communication graphics.

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What SEO is and why you should care.

What SEO is and why you should care. | Digital Marketing & Web Design | Scoop.it
SEO is the continuous effort to rank on page one of search engines and improve the quality and quantity of traffic to your website. You’ve heard of search engine optimisation (SEO) but what is it and why should you care?
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Why your website is not driving sales

Why your website is not driving sales | Digital Marketing & Web Design | Scoop.it
The link between online sales, functionality and web design is a critical one which will affect your websites ability to convert visitors into sales. But if you follow some basic guidelines outlined in this blog - and seek expert professional help - you can dramatically increase your chances of converting more visitors.
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How to use the Facebook creative hub

How to use the Facebook creative hub | Digital Marketing & Web Design | Scoop.it
With the Creative Hub tool, social media marketers can test their ad campaigns to see how they appear on smartphones and other devices before going live.
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What the new European data protection bill means for your business

What the new European data protection bill means for your business | Digital Marketing & Web Design | Scoop.it
The new European Data Protection Bill 2018 details what businesses and organisations need to know about their responsibilities in relation to gathering consumers' personal data, storing it and sharing it.
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The money you could be making if you had a website

The money you could be making if you had a website | Digital Marketing & Web Design | Scoop.it
Research shows that Irish businesses make an average €24,000 extra revenue annually through their website sales. 83% of Irish consumers believe every business should have a website. These results alone should motivate those of you without websites to think seriously about investing in professional web design.
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Irish brands killing it on Twitter

Irish brands killing it on Twitter | Digital Marketing & Web Design | Scoop.it
See examples of those businesses in Ireland who are successfully Using Twitter to increase online reach and engage with more followers.
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Who's killing it on social in the West of Ireland pt 2

Who's killing it on social in the West of Ireland pt 2 | Digital Marketing & Web Design | Scoop.it
These Irish brands are killing it on Instagram! With 28% share of the Irish social media market, it's time to include this visual app in your social media marketing strategy.
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You Need to Understand the Customer Journey

You Need to Understand the Customer Journey | Digital Marketing & Web Design | Scoop.it
Understanding the customer journey from first point of contact to a sale conversion is vital to your long term business success. This article explores the most effective online touch points every business owner and digital marketing team should know about.
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Increase sales with better fonts

Increase sales with better fonts | Digital Marketing & Web Design | Scoop.it
Fonts are important in effective web design. To improve sales and other on-page conversions, make it easy for visitors to read your content.
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Proof Calls-to-Action Increase Sales On your Website

Proof Calls-to-Action Increase Sales On your Website | Digital Marketing & Web Design | Scoop.it
Galway based Digitaledge take a detailed look on the importance of calls-to-action in good web design and the positive effect they have on your sales.
Des Kirby's insight:
Call-to-action marketing signposts should be a feature of every website landing page. Your choice of CTA depends on your goals, so it’s vital that you experiment to find out what works for you.
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Digital marketing and time management

Digital marketing and time management | Digital Marketing & Web Design | Scoop.it
Managing your digital marketing for your business requires expertise, creativity and possibly more important time management.
Des Kirby's insight:
In this guest blog, Tricia Cunningham outlines why good time management is a vital feature of successful digital marketing teams.
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Keep your business safe online

Keep your business safe online | Digital Marketing & Web Design | Scoop.it
Keep your business safe online with 7 practical tips from digitaledge.
Des Kirby's insight:
If you run a business, then protecting your online accounts and your customer data is your responsibility.
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5 reasons why email marketing is very much alive

5 reasons why email marketing is very much alive | Digital Marketing & Web Design | Scoop.it
So social media killed email and therefore email marketing? Well if it did email marketing crawled out of the grave, brushed itself off and joined the walking dead, scaring the bejesus out of all those that have ignored email as a digital marketing tool.
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It's time to Mobilise Your Business

It's time to Mobilise Your Business | Digital Marketing & Web Design | Scoop.it
Responsive web design is all about the mobile generation. The widespread use of smartphones and tablets is making mobile web design a necessity and here’s why. Globally we know that in 2014 mobile users overtook desktop users for the first time in terms of internet usage. But closer to home did you know that Irish consumers are the highest users of mobile devices in the west? This presents a direct challenge to businesses and requires them to look again at both web site design and their digital marketing strategy.
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