Digital Marketing Matters
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The Top 6 Questions to Ask When Creating Your Content Strategy

The Top 6 Questions to Ask When Creating Your Content Strategy | Digital Marketing Matters | Scoop.it
WOW! I will admit that there are a lot of content strategists who have been doing content strategy for a much longer time than I have.  Val is one of those people, and she's someone I consider to b...

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Justin Ekpa's curator insight, July 19, 2014 4:14 AM

Getting your Content Strategy right is very critical in repositioning your organization out there

JC CAILLIEZ, PhD's curator insight, July 23, 2014 2:28 AM

A découvrir sur :

http://www.contentrules.com/blog/top-6-questions-ask-creating-content-strategy/

 

Terri Rice's curator insight, August 26, 2014 11:44 AM

This article clearly expresses what you need to know if you are updating or creating informational material for a business. It is easy to follow and remember. Wonderful! I learned something new today. How about you? Read this to benefit your business strategies.

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Bitcoin: so much more than a currency

Bitcoin: so much more than a currency | Digital Marketing Matters | Scoop.it
“Bitcoin is a virtual currency.” How many articles have you read recently containing this phrase, or something similar?
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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | Digital Marketing Matters | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia

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BI Media Specialists's curator insight, March 7, 2014 10:39 AM
This is a great discussion to be having with teens today.
Alexander Abramov's curator insight, March 22, 2014 8:23 PM

add your insight...

   
Kelly Saiz's curator insight, April 15, 2014 8:29 AM

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

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Universal Analytics: Switching to the Next Version of Google Analytics - KISSmetrics

Universal Analytics: Switching to the Next Version of Google Analytics - KISSmetrics | Digital Marketing Matters | Scoop.it
Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.

 

Introduction...

 

(T)hey just opened up the beta to the public.

 

Even though there aren’t any new reports (yet), you’ll need to switch over to Universal Analytics sooner or later if you want to keep getting access to the improvements in Google Analytics.


Full disclosure: moving to Universal Analytics isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site.

 

First, we’ll cover how to get Universal Analytics running. Then, I’ll walk you through the changes so you can make the call on whether you want to switch right away or hold off a bit.


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CYDigital's curator insight, April 11, 2013 9:06 AM

OK: Add this to your To Do list. It's coming, and we're all going to have to make the move eventually. This post from KISSmetrics provides a great review of what needs to be done, and the features Universal Analytics provides. The official overview is here.


You've been warned...


  • See the article at blog.kissmetrics.com
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Professor David Bell on Digital Marketing: Wharton Lifelong Learning Tour

David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand and customer assets through ...
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This is Digital Marketing: From Ad Men to Math Men | Mediative

Digital marketing is complicated enough for insiders. For outsiders, it's a tangled web of technology, jargon and acronyms. The aim of this video is to get a...
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What is Digital Marketing?

What is Digital Marketing? | Digital Marketing Matters | Scoop.it
Informative Guide to Digital Marketing: What is Digital Marketing? #digitalmarketing #informativeguide #9dotstrategies #infographic

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9Dotstrategies's curator insight, October 29, 2013 3:38 AM

Digital Marketing Definition and Guide.....

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Digital Marketing Budgets - Blog About Infographics and Data Visualization - Cool Infographics

Digital Marketing Budgets - Blog About Infographics and Data Visualization - Cool Infographics | Digital Marketing Matters | Scoop.it
The Digital Marketing Budgets infographic from 6smarketing.com is a digital marketing calculat...

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Boxer acquihires Android app startup Enhanced Email - VentureBeat

Boxer acquihires Android app startup Enhanced Email - VentureBeat | Digital Marketing Matters | Scoop.it
Gesture-based email startup Boxer announced today that it has acquired Enhanced Email, an Android email client that provides more polish and functionality than the standard email application that's built into the Android ...
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Gilt's New Business: Running Logistics for Other E-Commerce Sites ...

Gilt's New Business: Running Logistics for Other E-Commerce Sites ... | Digital Marketing Matters | Scoop.it
Last September, the company revealed this week, Gilt started handling practically all distribution and fulfillment for one of its customers: The Clymb, a flash sale e-commerce site focused on gear and apparel for sports like ...
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15 Digital Marketing Tips

What's your Digital Marketing Strategy? How does your existing website perform? How many leads are you generating? Are these leads converting to sales? What ...
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Marketers spend one day a month researching digital marketing trends

Marketers spend one day a month researching digital marketing trends | Digital Marketing Matters | Scoop.it
Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013. Search engine optimisation is the most popular subject, with 45% of our respondents ...
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Pinterest Launches New Mobile Website For Its ... - Marketing Land

Pinterest Launches New Mobile Website For Its ... - Marketing Land | Digital Marketing Matters | Scoop.it
According to the announcement, the new site now offers, “A cleaner design and the same features (like more useful pins and related pins),” users would have on the web or within Pinterest's mobile app.
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Look At The Insane Perks Google Interns Have That You Don't

Look At The Insane Perks Google Interns Have That You Don't | Digital Marketing Matters | Scoop.it
MOUNTAIN VIEW, Calif. (AP) — Sitting in a kitchen stocked with free food, a handful of 20-something Google summer interns weigh their favorite perks, but where to begin? With bikes, buses, massages, swimming pools, dance classes, nap pods, part...

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Danielle M. Villegas's curator insight, September 4, 2014 2:55 PM

This article actually infuriated me. Whatever happened to internships that you only earned college credit if you passed? I did one of those for a TV station during my senior year of college. I had to pay for the college credits, pay for my own transporation (50 miles away from my school), and pay for my own meals.  I received no monetary compensation, and it was supposed to help me get a foot into the media industry. We all know how that ended up. 

I can see why companies would want to provide some perks in order to retain these interns as future employees. I get that--it's a marketing thing, in that respect. But these kids have better perks--and in some cases, compensation--than I've had, and I've GOT experience, unlike them. How is that fair? Whatever happened to the "poor college student" and "paying your dues" towards your career? 

I suppose that as a person who still feels like she is "paying (her) dues" at the age of 46, despite having a career and a graduate degree in hand, this seems grossly unfair. Yes, yes, I know the world isn't fair. But really--what does a 20-22 year old need with a $60-80K salary, free food, and all those other perks? Why can't I get a piece of that?

Internships are supposed for the purpose of learning, not getting paid high wages and all the "good things".  Employees have earned a spot to have those perks, but interns haven't. 

I don't know...reading this just made me feel ill. :-(

--techcommgeekmom

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Hits, Sessions & Users: Understanding Digital Analytics Data

Hits, Sessions & Users: Understanding Digital Analytics Data | Digital Marketing Matters | Scoop.it
We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let's take a look at how digital analytics ...
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What The Walking Dead Can Teach You About Digital Marketing

What The Walking Dead Can Teach You About Digital Marketing | Digital Marketing Matters | Scoop.it
The Walking Dead is a show full of characters who each have a specific role in the group. Take the same approach with your digital marketing to give it the best chance for survival.
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10 Ways To Get People To Love Your Emails - Forbes

10 Ways To Get People To Love Your Emails - Forbes | Digital Marketing Matters | Scoop.it
10 Ways To Get People To Love Your Emails
Forbes
Do you cringe when you look at your email inbox? I do. Sometimes the volume of unread messages is intimidating, even paralyzing. Yet email is the universal tool for business communication.
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Digital Marketing Media: What $100K Buys [INFOGRAPHIC] - AllTwitter

Digital Marketing Media: What $100K Buys [INFOGRAPHIC] - AllTwitter | Digital Marketing Matters | Scoop.it
Digital Marketing Media: What $100K Buys [INFOGRAPHIC]

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The Pros and Cons of Having A Full Internet Marketing Campaign (Infographic) - Business 2 Community

The Pros and Cons of Having A Full Internet Marketing Campaign (Infographic) - Business 2 Community | Digital Marketing Matters | Scoop.it
The Pros and Cons of Having A Full Internet Marketing Campaign (Infographic)
Business 2 Community
Internet marketing is revolutionizing the way business owners and consumers buy and sell goods and services.
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10 interesting digital marketing stats we've seen this week ...

10 interesting digital marketing stats we've seen this week ... | Digital Marketing Matters | Scoop.it
This week it includes content marketing at the RFU, Christmas shopping, the Super Bowl, live chat on ecommerce sites, and online gambling. And for more digital marketing stats, check out our Internet Statistics Compendium.
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Choosing a digital marketing model for 2014 (and why Booz & Co ...

Choosing a digital marketing model for 2014 (and why Booz & Co ... | Digital Marketing Matters | Scoop.it
Mark Cameron is CEO of customer experience innovation agency Working Three and a world renowned digital strategy commentator with well over 400 published articles. Specialties: Digital innovation, Digital customer ...
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Logistics the Trump Card in E-Commerce (Video) - The Moscow Times

Logistics the Trump Card in E-Commerce (Video) - The Moscow Times | Digital Marketing Matters | Scoop.it
The Moscow Times Logistics the Trump Card in E-Commerce (Video) The Moscow Times Overcoming Russia's logistical barriers has become the focus for many leading domestic e-commerce companies, who are less concerned with slashing prices than with...
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The Mobile Makeover Of Digital Marketing - Marketing Land

The Mobile Makeover Of Digital Marketing - Marketing Land | Digital Marketing Matters | Scoop.it
As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad c.
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AdWords Metrics: How to Make Sense of Your PPC Data | WordStream

AdWords Metrics: How to Make Sense of Your PPC Data | WordStream | Digital Marketing Matters | Scoop.it
Internet Marketing Software for SEO and PPC from WordStream · Login · Login ..... For more in-depth advice on advanced search marketing topics like link building and social media, check out our Internet marketing articles.
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Basic Digital Marketing Strategy | Common SEO Questions

Basic Digital Marketing Strategy | Common SEO Questions | Digital Marketing Matters | Scoop.it
The Basic Digital Marketing Strategy

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