One-word copy changes that will increase your ROI | Marketing Insights From Convergent1 |

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.


Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.


This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."


It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...

Via Jeff Domansky