Digital Marketing Innovation
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Digital Marketing Innovation
All things new and powerful in the digital marketing realm.
Curated by Rui Gouveia
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Advertising industry gloom continues

Advertising industry gloom continues | Digital Marketing Innovation | Scoop.it
Business confidence among UK marketing executives has plummeted, according to latest Bellwether survey.
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Innovation: a hoary old scab, or something worth talking about?

Innovation: a hoary old scab, or something worth talking about? | Digital Marketing Innovation | Scoop.it
Innovation is: “The successful exploitation of ideas that are new to you, and that drive a positive business benefit – economic, environmental, or social.” - Danny Wootton
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WPP Calls U.S. Indie Digital Agencies 'Overpriced'

WPP Calls U.S. Indie Digital Agencies 'Overpriced' | Digital Marketing Innovation | Scoop.it

Independent U.S. digital agencies and startups hold little appeal as acquisition targets owing to their exorbitant prices, at least in the view of WPP.

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How your mindset might be affecting your company’s innovation

How your mindset might be affecting your company’s innovation | Digital Marketing Innovation | Scoop.it
Carol Dweck is a professor of psychology at Stanford University and author of “Mindset: The New Psychology of Success.” Dweck has conducted extensive research on how a mindset can affect a person’s behavior and method of learning.
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Top 10 Innovation Slideshares

Top 10 Innovation Slideshares | Digital Marketing Innovation | Scoop.it
The Blogging Innovation community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession...
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