Digital marketing in healthcare
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Rescooped by Rainer Groebler from e-Marketing for the healthcare sector
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How digital will change what pharma marketing means

How digital will change what pharma marketing means | Digital marketing in healthcare | Scoop.it
Dominic Owens Seven Stones In our marketing excellence month, Dominic Owens discusses the affect digital technology has had on pharma marketing, providing his thoughts on how marketers can use this new technology to their advantage.

Via Michael Lucht - www.b-innovative.eu
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Rescooped by Rainer Groebler from e-Marketing for the healthcare sector
Scoop.it!

The 10 Commandments of Digital Marketing

The 10 Commandments of Digital Marketing | Digital marketing in healthcare | Scoop.it
It’s that time again. Brands are starting their annual cycle of planning for the coming year. One of the quirks of pharma, that I haven’t experienced when working with other industries, is that bra...

Via Michael Lucht - www.b-innovative.eu
Rainer Groebler's insight:

It is also a professional agency's job to give guidance and consultancy regarding digital strategy and overall tactics and not just sell their own service at any price. 

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