Digital Marketing in Health
15 views | +0 today
Follow
Digital Marketing in Health
Latest trends in digital marketing from the health industry
Your new post is loading...
Your new post is loading...
Rescooped by Lizzie Lucia Nayman from The New Rules of Advertising
Scoop.it!

Welcome to the Future of Advertising

Welcome to the Future of Advertising | Digital Marketing in Health | Scoop.it
How will brands survive in the post-advertising age? By identifying their core story and creating narratives that spread. Our video explains this process.
more...
No comment yet.
Scooped by Lizzie Lucia Nayman
Scoop.it!

5 Great Examples of How Healthcare Brands Can Dominate Social Media

Healthcare is a restricted industry, so brands have always been reluctant to fully embrace social media. Almost everyone has one common headache -- how to handle negative comments. Although collectively this is still a challenging area, healthcare industries are realizing that no social presence is more detrimental to their brand, and are keen to change this.

more...
No comment yet.
Scooped by Lizzie Lucia Nayman
Scoop.it!

Less than half of UK healthcare professionals use mobile apps for work

Less than half of UK healthcare professionals use mobile apps for work | Digital Marketing in Health | Scoop.it

Less than half of UK healthcare professionals use mobile apps for work - But Cegedim Strategic Data study found higher use among those in secondary care. 

more...
No comment yet.
Rescooped by Lizzie Lucia Nayman from Digital Health
Scoop.it!

Your Phone Will Soon Be Your New Doctor

Your Phone Will Soon Be Your New Doctor | Digital Marketing in Health | Scoop.it
Soon, your phone will know more about your health history and fitness goals than your doctor does.

Via Alex Butler
more...
No comment yet.
Scooped by Lizzie Lucia Nayman
Scoop.it!

5 Ways Translation Technology Can Improve Healthcare

5 Ways Translation Technology Can Improve Healthcare | Digital Marketing in Health | Scoop.it

If you don't already encounter multilingual patients in your practice, there's good reason to believe you will at some point in the future: 47 million U.S. residents don't speak English as their primary language. In fact, requirements at the state and federal level demand that you find ways to communicate with limited English-speakers.

more...
No comment yet.
Scooped by Lizzie Lucia Nayman
Scoop.it!

When “Liking” Leads to Safer Sex: How Facebook Can Prevent the Spread of STIs

When “Liking” Leads to Safer Sex: How Facebook Can Prevent the Spread of STIs | Digital Marketing in Health | Scoop.it
Sex-ed classes—in schools that still offer them—can be shoddy at best and comical at worst. So how can healthcare workers reach at-risk youth with information about preventing HIV and other STIs? The answer, of course, is Facebook.
more...
No comment yet.
Scooped by Lizzie Lucia Nayman
Scoop.it!

Healthy Consumers And The Future Of The Patient-Physician Relationship

Healthy Consumers And The Future Of The Patient-Physician Relationship | Digital Marketing in Health | Scoop.it

Michelle Snyder is executive in residence at InterWest Partners focusing on the transformative role that mobile, social, and data can play in the healthcare industry.

more...
No comment yet.