Digital Marketing For Local Businesses
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LinkedIn For Business - Local Exposure

LinkedIn For Business - Local Exposure | Digital Marketing For Local Businesses | Scoop.it

Are you using LinkedIn as effectively as possible? This free crash course teaches you how to get LinkedIn working for your business.

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Marshall Van Fleet's curator insight, June 18, 2014 9:26 AM

Are you using LinkedIn as effectively as possible? This free crash course teaches you how to get LinkedIn working for your business.

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Creating a Marketing Video for Your Small Business

Creating a Marketing Video for Your Small Business | Digital Marketing For Local Businesses | Scoop.it
Tips on creating a cost-effective video to attract potential customers. (Is your small #business looking to make a video debut?
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The Banksy Guide to Modern Marketing - Digiday

The Banksy Guide to Modern Marketing - Digiday | Digital Marketing For Local Businesses | Scoop.it
What brands and marketers can learn from Banksy, the famously anonymous street artist, and his monthlong New York show.
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5 Ways Keep Your LinkedIn Profile Active And Relevant

5 Ways Keep Your LinkedIn Profile Active And Relevant | Digital Marketing For Local Businesses | Scoop.it
5 ways to keep your LinkedIn profile active to be found more by those that are searching for you! It's a great way to increase your network size, too!

Via Noland Hoshino
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malek's curator insight, October 21, 2013 7:41 AM

#Linkedin Is a fantastic tool for #B2B marketing, providing access to valuable contacts .

This is probably the best advice: "Being active with your community will open you up to endless connections and possibilities!"

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Digital Marketing For Local Businesses | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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64 Pinterest Marketing Tips and Tactics - Infog...

64 Pinterest Marketing Tips and Tactics - Infog... | Digital Marketing For Local Businesses | Scoop.it
Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.
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Building Your Online Presence | Powered By Verisign

Building Your Online Presence | Powered By Verisign | Digital Marketing For Local Businesses | Scoop.it
For today’s entrepreneurs, creating an online presence has never been more important. The digital marketing experts on our Team Digital will answer common...
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How to Proceed From List Building to Lead Generation Efficiently

Lead nurturing and scoring is crucial part of sales and marketing. List building helps to find the ideal customer requires for lead generation to convert leads into sales.
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Where does social media fit with traditional marketing? - Charlotte Business Journal (blog)

Where does social media fit with traditional marketing? - Charlotte Business Journal (blog) | Digital Marketing For Local Businesses | Scoop.it
Where does social media fit with traditional marketing?
Charlotte Business Journal (blog)
Traditional marketing executives generally agree that the practice comprises four main facets, known as the four P's: price, product, placement and promotion.
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Why Your Company Needs to Blog | Social Media Today

Why Your Company Needs to Blog | Social Media Today | Digital Marketing For Local Businesses | Scoop.it
Effective blogging requires dedication and a significant investment of time for brainstorming, research and the actual writing. High-quality business blogging has real value. Learn how to take your content marketing to the next ...
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Automotive And Social Media Marketing – Infographic

Automotive And Social Media Marketing – Infographic | Digital Marketing For Local Businesses | Scoop.it
The infographic is a year old and therefore does not include the most recent flops. Success was measured in impressions, likes and hits on the page, while the ways how to deal with the audience was...
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Why Google’s Penguin Update Makes Content Marketing King | Business 2 Community

Why Google’s Penguin Update Makes Content Marketing King | Business 2 Community | Digital Marketing For Local Businesses | Scoop.it
How content marketing is crucial if you want to work with Google to make sure your website gets seen by your customers.
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Random Acts of Marketing vs. B2B Marketing Sales Leads in sales lead generation

Random Acts of Marketing vs. B2B Marketing Sales Leads in sales lead generation | Digital Marketing For Local Businesses | Scoop.it
B2B marketing sales leads is a focus, specific sales lead generation program (RT @textsprout: Random Acts of Marketing vs.)...
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30 Websites for Design, Printing, and Marketing Inspiration

30 Websites for Design, Printing, and Marketing Inspiration | Digital Marketing For Local Businesses | Scoop.it
Be inspired to design outstanding marketing materials, print to command attention, and market for excellent return on investment with these 30 websites. (Check these great websites for marketing ideas!
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5 New Social Media Changes That Can Affect Your Marketing Strategy | Brian Zeng

5 New Social Media Changes That Can Affect Your Marketing Strategy | Brian Zeng | Digital Marketing For Local Businesses | Scoop.it
Social isn’t “social” anymore; it just got commercial. Prominent social media networks understand the collective intent of businesses that are working to expand their presence on social media.
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40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011 | Digital Marketing For Local Businesses | Scoop.it
It's hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going..

Via Alex Butler
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10 Free Google Tools Any Digital Marketer Will Love - Jeffbullas's Blog

10 Free Google Tools Any Digital Marketer Will Love - Jeffbullas's Blog | Digital Marketing For Local Businesses | Scoop.it

Google provides users and digital marketers with a plethora of useful Google tools to help get the most out of each platform. Here are 10 free google tools


Via massimo facchinetti
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Chafik Yahou's curator insight, September 27, 2013 5:34 AM

Marketing tools for entrepreneur 

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Data Overwhelm: Tell Better Stories Instead

Data Overwhelm: Tell Better Stories Instead | Digital Marketing For Local Businesses | Scoop.it
Storytelling in business is the only way we can derive meaning from the cacophony of communication that fills our lives.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, September 26, 2013 11:53 AM

This is a great inforgraphic and the blog post has a powerful message to go along with it. With people overwhelmed with data and information, help them sort through it by sharing stories instead. That's what creates meaning. And trust. And better communications.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Cilian Fennell's comment, September 27, 2013 6:40 AM
Excellent. I was just thinking about this last week- http://www.cilianfennell.com/storytelling/
Dr. Karen Dietz's comment, September 27, 2013 12:03 PM
Fabulous Cilian. Glad it is making the rounds. Thanks for the comment and link!
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How to Create your Own Email Marketing Campaigns

How to Create your Own Email Marketing Campaigns | Digital Marketing For Local Businesses | Scoop.it
Event marketing isn’t the only marketing tactic. In the digital age, a fusion of different strategies proves to be most effective. In formulating such strategies, however, a commonly occurring prob...
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4 Options for Small Business Marketing on a Budget

4 Options for Small Business Marketing on a Budget | Digital Marketing For Local Businesses | Scoop.it
Marketing ideas for small business owners on a budget. (4 Options for Small Business Marketing on a Budget http://t.co/Pchw897PHl)
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Social Media Optimization

Social Media Optimization | Digital Marketing For Local Businesses | Scoop.it
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing #social networking. And more will be coming — only about 1/3 of the world is online.
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Small Business Owners Name LinkedIn as the ... - Marketing Pilgrim

Small Business Owners Name LinkedIn as the ... - Marketing Pilgrim | Digital Marketing For Local Businesses | Scoop.it
The Wall Street Journal asked small business owners which social media sites they used most often and which had the ...
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7 Video Marketing Tips | Internet Marketing Online Memphis

7 Video Marketing Tips | Internet Marketing Online Memphis | Digital Marketing For Local Businesses | Scoop.it
The power of video continues to dominate online and for this reason we wanted to share these video marketing tips for those who have not yet caught the power of using video marketing strategies. It is not necessary to over ...
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Effectively Using Direct Mail Within Your B-to-B Lead Generation and Marketing Strategies

Effectively Using Direct Mail Within Your B-to-B Lead Generation and Marketing Strategies | Digital Marketing For Local Businesses | Scoop.it
We’ve seen an increase in companies that are returning to use direct mail as an integral part of their B-to-B lead generation campaigns.
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Ed Parsons: 1 in 3 Searches at Google are Local

Ed Parsons: 1 in 3 Searches at Google are Local | Digital Marketing For Local Businesses | Scoop.it
Updated: 9:26 am 11/14/2012 Ed Parsons, the Geospatial Technologist of Google,  has indicated in a recent talk at Google PinPoint London 2012 that...
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Improve Email Campaign With Better Segmentation | Best Email Marketing Practices

Improve Email Campaign With Better Segmentation | Best Email Marketing Practices | Digital Marketing For Local Businesses | Scoop.it
Segmenting also enhances your inbox deliverability, decreases junk problems and reaching of junk barriers, and boosts your prospective subscriber engagement—both are essential, as the present ISPs aspect these analytics into safe email sender...
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