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WSI Onlinebiz Digital Marketing are a top UK internet marketing company with many years of experience in developing digital marketing campaigns that deliver results.
Curated by Anthony Burke
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Rescooped by Anthony Burke from Business Improvement and Social media
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Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Digital Marketing Fever | Scoop.it
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison, Martin (Marty) Smith, Ricard Lloria
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Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

Rescooped by Anthony Burke from Social Media Specialist JLS
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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Digital Marketing Fever | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon, Janet Louise Stephenson
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janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...