5 Fundamentals of a Social-Media Action Plan | Digital Marketing Communications | Scoop.it
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy...

As I get more involved in social media for business -- I'm doing a lot of that lately -- I can see more each day that the new business landscape social media creates is a significant change, a good thing for a lot of businesses, but still something that depends on fundamentals. Whether it's for marketing, sales, customer service, fulfillment, or some other business purpose, when social media is part of what a business is doing, it should be managed by planning and follow-up.

With that in mind, here's my suggestion for the elements of a social-media action plan.