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Social Media and SEO

Social Media and SEO | Digital Marketing | Scoop.it
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.

Via Alex Butler
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Astou MBAYE, MAA's curator insight, July 12, 2013 10:52 AM

Really interesting tips in there! Social media posts also have to be optimized with keywords. 

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Connect with Social Media Influencers

Connect with Social Media Influencers | Digital Marketing | Scoop.it

There are ways to slowly break into the world of the experts. Learn how to connect with social media influencers in your industry using G+ Ripples and other social tools and techniques.


Via Kenneth Mikkelsen
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Stephen Dale's curator insight, June 28, 2013 5:02 AM

I must admit I had forgotten about Google's Ripples feature until I read this.  Well worth dipping a toe in the water! #google

Daniel F. Bassill's comment, June 28, 2013 12:09 PM
I work in Chicago with a goal of helping volunteer-based tutor/mentor programs connect workplace volunteers with inner city youth. In each of these programs I see the potential for volunteers to teach youth to build networks of adults and ideas that will help them through school and in adult life. Tools like this would be part of what youth would need to learn to use.
Ivon Prefontaine, PhD's curator insight, July 10, 2013 10:45 AM

This looks like a good idea to explore a little more in depth.

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8 New and Underappreciated Marketing Resources from Google

8 New and Underappreciated Marketing Resources from Google | Digital Marketing | Scoop.it

Excerpted from article on The Moz Blog:
"This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.

***Analytics & Tagging
1. Universal Analytics
It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting.
Uses & benefits of Universal Analytics:
- Cross device tracking of individual users
- The ability to push "offline" data into the system
- Performance enhancements
- 20 custom dimensions, 20 custom metrics
- Set your own session and campaign expirations

2. Tag Manager
Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful.
Uses & benefits of Tag Manager:
- Central, organized management of your tags/scripts
- Cuts dev cycle bottlenecks out of the equation
- Improved performance

3. Tag Assistant
If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.

***Market Research
4. Think Insights
Uses & benefits of Think Insights:
- Free, searchable access to market research studies
- Visualization of the most common multi-touch paths by industry
- Inspiration for your next data visualization project
- There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."

5. Consumer Surveys
It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.

***Search History & Data
6. Trends
Trends is a relatively well-known but often overlooked source of historical search volume data.
Uses & benefits of Trends:
- View historical data for a single keyword, or compare two or more
- Discover seasonality in search volume
- Browse current trending searches
- Export to CSV for your Excel/other reports

7. Zeitgeist
Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search.
Uses & benefits of Zeitgeist:
- Rich visual "story" experience of historical data
- Helpful for brainstorming historical content angles
- General nostalgia/inspiration (What? That counts.)

8. Public Data Explorer
Public Data Explorer is Google's portal into government and institutional data sets.
Uses & benefits of Public Data Explorer:
- Search/browse many public data sets from one interface
- Upload your own data set
- Quickly switch between different chart/visualization approaches for a given data set..."

Read full and interesting article here:
http://moz.com/blog/8-new-underappreciated-marketing-resources-from-google

 


Via Giuseppe Mauriello
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BSN's curator insight, July 28, 2013 11:46 AM

Some Google marketing tools

#business #marketing http://goo.gl/tCP5xW

 

Phil Lauterjung's curator insight, July 29, 2013 10:53 AM

add your insight...

 
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Using Social Media to Build Links

Using Social Media to Build Links | Digital Marketing | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
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Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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10 Steps To Create Successful Content Marketing Campaign [Infographic]

10 Steps To Create Successful Content Marketing Campaign [Infographic] | Digital Marketing | Scoop.it
These 10 steps to content marketing success presented in an infographic will set you off on the right track for your inbound marketing campaign. Great tips!
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Marketing | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic

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5 Steps to Calculate Social Media ROI Using Google Analytics

5 Steps to Calculate Social Media ROI Using Google Analytics | Digital Marketing | Scoop.it
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
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Broadcasters are missing a lot of data: move online!

Broadcasters are missing a lot of data: move online! | Digital Marketing | Scoop.it
Consumers aren’t the only ones who would benefit if broadcasters put everything online. This is what they’re missing out on by not doing that.

Via Claude Seyrat
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Mobile video Is MainStream

Mobile video Is MainStream | Digital Marketing | Scoop.it
63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.

Via eMedToday
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eMedToday's curator insight, June 28, 2013 9:07 PM

Mobiel Video has arrived

 

“We need to see mobile as a primary screen for on-demand consumption, not as an afterthought,” digital agency 360i’s president David Levin said in a statement

eMedToday's curator insight, June 28, 2013 9:08 PM

Hosptial should develop marketing strategies around mobile video

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Digital Marketing | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

Frédéric Pressac's curator insight, March 10, 2015 6:20 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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A Restaurateur’s Guide to Successful Digital Marketing. - Thursday, 23rd May 2013 at 4Hoteliers

A Restaurateur’s Guide to Successful Digital Marketing. - Thursday, 23rd May 2013 at 4Hoteliers | Digital Marketing | Scoop.it
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When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic) | Digital Marketing | Scoop.it
A look at the different patterns in the purchasing behavior of men.
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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Digital Marketing | Scoop.it
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.
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