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Convert More Customers on Your Website--in 10 Minutes

Not every company has a budget for digital marketing, but that doesn't mean you can't take advantage of some free tools, in a small amount of time, to make sure the language on your website is optimized to full effect.Stephanie Hay, director of content strategy at Capital One, has been doing the UX/content speaking circuit for several years. She advises startups and other businesses on the tactics of "lean content"--using words to acquire customers on the Internet.Stephanie offered us some thoughts on 3 tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 3, 2014 1:50 AM
Acquire customers on the Internet with words, free tools, and little time says Stephanie Hay.
vishal joshi's curator insight, November 3, 2014 5:02 PM

This article focuses on ther key points that marketers need to do in order to better reach their audience. The articles first point is to make sure your message and way your page is viewed is suitable for the audience. Point 2 was to check social networks currently and looks to focus on which social networks are working for companies that are similar to yours and used crossfire as an example with Facebook being it's main focus with twice as many users compared to youtube. ThThe third hint given was to focus on outliersm Outliers being anyone who visits your site and stay for a long time or if they left and why they did what they did.

Tooliers's curator insight, November 5, 2014 4:47 AM

Thanks @inc.com

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Google Pirate Update

Google Pirate Update | Digital Marketing | Scoop.it
Driven by the criticism of its anti-piracy policies, Google has introduced a new update to its algorithm. Google Pirate Update is set to penalize websites that are engaging in copyright infringements. This is already resulting in reduction in traffic for torrent websites with pirated content, while the websites offering original content are moving up the search engine rankings.
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The buzz was around. And everyone was expecting. #Google was about to bring forth a #NewUpdate. Everyone had their fingers crossed.

#GooglePirateUpdate

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Few Things about SEO That All Entrepreneurs Must Be Aware Of

Few Things about SEO That All Entrepreneurs Must Be Aware Of | Digital Marketing | Scoop.it
To run a business, an entrepreneur needs to understand few basic things about SEO. SEO is changing constantly and is not free. Content marketing is gaining
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As an entrepreneur you do not have to understand all the nitty-gritties about SEO for reaping maximum benefits out of it. After all, you have to lead the company and not just have to spend time to know all about Meta tags, Google Analytics and so on. All you have to do is to know few basic concepts. Here are a few important things that you should be aware of and that will help you to run your company to bring in maximum ROI.

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Social Media Platforms for Customer Relationships

Social Media Platforms for Customer Relationships | Digital Marketing | Scoop.it
Customers lie at the center of any business universe. It is the relationship with them that determines the chance of success of a business. With the advent of
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Make Your Content Go Viral with Vine

Make Your Content Go Viral with Vine | Digital Marketing | Scoop.it
Businesses are finding plenty of reasons to use Vine as a great marketing tool. If you have yet to experiment with Vine, here’s what you can do with it to take your content marketing strategy to a different level altogether.
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Video Marketing Mistakes that You Need to Avoid

Video Marketing Mistakes that You Need to Avoid | Digital Marketing | Scoop.it
For any business, marketing is probably the most important thing in this world to acquire customers. If you own a business, you need to make people know about
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Top Ways to an SEO-friendly Web Design

Top Ways to an SEO-friendly Web Design | Digital Marketing | Scoop.it
With every passing day, the importance of web design is increasing significantly. It’s no more the same as the yesteryears when you could see your site rank
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SEO friendly website

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How To Make Your Social Media Content More Engaging

How To Make Your Social Media Content More Engaging | Digital Marketing | Scoop.it
You just can’t avoid social media these days. It’s not possible. Be it on the professional front or the personal, social media is almost
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You just can’t avoid #SocialMedia these days. It’s not possible. Be it on the professional front or the personal, social media is almost everywhere

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Using Hashtag as an Effective Marketing Tool

Using Hashtag as an Effective Marketing Tool | Digital Marketing | Scoop.it
Now, you can see hashtags almost everywhere, from real life to different websites. It has become more than an essential tool. Why the marketers are so keen to
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Now, you can see hashtags almost everywhere, from real life to different websites. It has become more than an essential tool. Why the marketers are so keen to use hashtags online and off-line?

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Best Tips for Running a Facebook Contest Successfully

Best Tips for Running a Facebook Contest Successfully | Digital Marketing | Scoop.it
Are you planning to run a successful contest on Facebook? Yes, it is an appropriate tool for businesses, especially the start-ups, to create brand awareness and
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Why Sponsored Content is in Vogue

Why Sponsored Content is in Vogue | Digital Marketing | Scoop.it
With every passing day, advertisement is getting a new shape. It is now coming out of the familiar ‘idiot box’ and becoming a part of the ever noisy world of
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Video Marketing for Startups

Video Marketing for Startups | Digital Marketing | Scoop.it
Planning to start a business is something, and doing it is a completely another thing. As an entrepreneur, you need to keep an eye on a lot of things when you
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Top 8 Mistakes All PPC Beginners Should Avoid

Top 8 Mistakes All PPC Beginners Should Avoid | Digital Marketing | Scoop.it
For any campaign, a pay per click (PPC) strategy is planned to enhance its profitability. Yet, in many cases it is observed that a few grave mistakes in the
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Recommended Video Contents- the New Feature of Facebook

Recommended Video Contents- the New Feature of Facebook | Digital Marketing | Scoop.it
With the constant endeavor to make Facebook better for the users, the company is always trying something new. So, what’s new this time? Carousel of similar
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Managing Online Reputation Must Be the Top Priority of a Business

Managing Online Reputation Must Be the Top Priority of a Business | Digital Marketing | Scoop.it
Online reputation. It’s tough to earn, but easy to lose. In this digital age, every company has a well though-out web strategy. But, how many of them
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