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How do product recommendations influence buyer behavior?

How do product recommendations influence buyer behavior? | Digital Marketing | Scoop.it
From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
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Digital Marketing
Daily updates about Digital Marketing, Ecommerce, Social Media and Branding. Specialized in Middle East Digital Marketing and news.
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12 Ways to Improve Email Deliverability

12 Ways to Improve Email Deliverability | Digital Marketing | Scoop.it
Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money.
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How are retailers promoting click & collect online?

How are retailers promoting click & collect online? | Digital Marketing | Scoop.it
Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.
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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Digital Marketing | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.
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Top Ten SEO Tools for Analyzing the Competitors Websites | Listly List

If you do SEO then you know the basic parts of SEO are organized, focus to creating an easy to find content, and promote it. SEO looks as simple as that then why we required SEO Tools? SEO Tools are your helping hand to analyze your targeted audience, competitors, help you to build more targeted content and bring more visible website.

I recommend SEO Tools here which preferred by many SEO companies. One of them is leading SEO company Techmagnate, and might be some others. | Webimax Website Anal
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How a new focus on digital and customer experience is boosting Ryanair's profits

How a new focus on digital and customer experience is boosting Ryanair's profits | Digital Marketing | Scoop.it
For many years Ryanair revelled in its reputation for being a brash, almost antagonistic airline.
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#Newsletter Engagement: 3 tactics Calendars.com used to improve its monthly sends

#Newsletter Engagement: 3 tactics Calendars.com used to improve its monthly sends | Digital Marketing | Scoop.it
At MarketingSherpa Email Summit 2014, Calendars.com presented how it went from promotional emails to engaging content sends. In this MarketingSherpa Blog post,
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Don't Miss Out On These Call-to-Action Catalysts!

Don't Miss Out On These Call-to-Action Catalysts! | Digital Marketing | Scoop.it
Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? I start looking at advice from those I know have some wisdom on the subject.
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Master Google Analytics | SmartData Collective

Master Google Analytics | SmartData Collective | Digital Marketing | Scoop.it
If you’ve been struggling to wrap your head around Google Analytics, my professor friend Ron Stefanski from OneHourProfessor.com has written an in depth walkthru of how to effective use analytics to better understand your website. Enjoy!
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8 Mistakes That Could Be Absolutely Destroying Your Checkout Process

8 Mistakes That Could Be Absolutely Destroying Your Checkout Process | Digital Marketing | Scoop.it
Marketers love to moan and complain about shopping cart abandonment rates. But the sad thing is, we often bring it upon ourselves by having a crappy checkout process.
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Planning for E-Marketing

Planning for E-Marketing | Digital Marketing | Scoop.it
Any online business needs to specify in detail how to achieve its broad e-business objectives through a set of online marketing activities. These detailed specs are what make up the business’s E-Marketing Plan. To create and develop a working E-Marketing Plan for your e-commerce site, here is a simple but practical framework you can follow.
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Using data science with A/B tests: Sample sizing

Using data science with A/B tests: Sample sizing | Digital Marketing | Scoop.it
A/B testing is now an integral part of digital marketing.
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Measuring Across the Sales Cycle with Attract, Engage, Convert

Measuring Across the Sales Cycle with Attract, Engage, Convert | Digital Marketing | Scoop.it
Learn how to optimize your digital marketing with web analytics that map to your company's unique sales cycle in this post from TopRank.
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5 Easy Google Analytics Reports to Help You Increase Conversions

5 Easy Google Analytics Reports to Help You Increase Conversions | Digital Marketing | Scoop.it
Before you bang your head against a wall trying to figure out the sources of your conversion woes, load up these five reports to get easy answers.
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How do product recommendations influence buyer behavior?

How do product recommendations influence buyer behavior? | Digital Marketing | Scoop.it
From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
more...
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8 Bold Predictions for Digital Marketing in 2015

8 Bold Predictions for Digital Marketing in 2015 | Digital Marketing | Scoop.it
It’s that time of year again folks – you know, the time for marketing talking heads (like me) to give their predictions for the coming year. While every prediction is not certain to come true, what I do know is that next year digital marketing will be even more exciting than it has been this year.
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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Digital Marketing | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing
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5 Tips to Make Your In-Store Mobile Marketing More Engaging

5 Tips to Make Your In-Store Mobile Marketing More Engaging | Digital Marketing | Scoop.it
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
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How a new focus on digital and customer experience is boosting Ryanair's profits

How a new focus on digital and customer experience is boosting Ryanair's profits | Digital Marketing | Scoop.it
For many years Ryanair revelled in its reputation for being a brash, almost antagonistic airline.
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7 Advanced LinkedIn Strategies for B2B Marketing by Neil Patel

7 Advanced LinkedIn Strategies for B2B Marketing by Neil Patel | Digital Marketing | Scoop.it
With all these millions of professionals in one place, surely there’s someway to open up the floodgates to leads, isn’t there?
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Calculating The ROI Of A Landing Page With Google Analytics [INFOGRAPHIC]

Calculating The ROI Of A Landing Page With Google Analytics [INFOGRAPHIC] | Digital Marketing | Scoop.it
@irfanahmad1989
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12 Awesome Custom Google Analytics Reports Created by the Experts

12 Awesome Custom Google Analytics Reports Created by the Experts | Digital Marketing | Scoop.it
Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available for anyone to install via the Solutions Gallery.
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How These Five Companies Use Referral Programs to Drive Customer Acquisition

How These Five Companies Use Referral Programs to Drive Customer Acquisition | Digital Marketing | Scoop.it
Examines how five companies use referral programs to drive their customer acquisition. Also contains a link to a webinar to learn more information.
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How to Perform the Ultimate Local SEO Audit

How to Perform the Ultimate Local SEO Audit | Digital Marketing | Scoop.it
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
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How does Google judge quality content?

How does Google judge quality content? | Digital Marketing | Scoop.it
Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?
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10 Things A Brand Must Have

10 Things A Brand Must Have | Digital Marketing | Scoop.it
People buy brands, not managers. And yet think about the number of managers who make judgment calls, sometimes very big judgment calls, based on their own opinions and experiences? They feel comfortable because they are expressing views and making decisions that fit with their worldview.
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