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#PumpkinSpice Latte - lessons in product experience

#PumpkinSpice Latte - lessons in product experience | Digital marketing | Scoop.it
Why in the world do I recall the first time I ordered a Pumpkin Spice Latte, or PSL (in case you need another acronym in your life)?
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SEO Competitor Analysis Checklist: SEO Series, Part 4

SEO Competitor Analysis Checklist: SEO Series, Part 4 | Digital marketing | Scoop.it
The old adage, “keep your friends close and your enemies closer,” is very appropriate when it comes to search engine optimization. How your web pages stack up against others is the difference between getting new leads and not. A 2013 study by Chitika, an online advertising network, quantified the value of beating your SEO competitors by breaking down the average traffic percentages by Google search engine results page (SERP) rankings. Below is a useful graph that illustrates the importance of beating your competitors in search engine results.
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What On-Page SEO Factors Every Web Developers Should Practice? - Business 2 Community

What On-Page SEO Factors Every Web Developers Should Practice? - Business 2 Community | Digital marketing | Scoop.it
The most recent introduction and update of Google’s Panda 4.0 and the new answer box, reflects that the internet world will soon turn into a critical place, where SEO and strong social network stra…
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The Law of Increasing Opportunity Cost and the PPC Model

In a previous lesson we introduced the basic economic concepts of scarcity, opportunity cost, and the production possibilities curve (PPC). In that lesson, w...
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68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned | Digital marketing | Scoop.it
In order for advertisers to stay in Facebook's good graces, follow a very long -- and complicated -- list of rules. Here's a breakdown...
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Facebook advertising: Marketing vs. stalking? - Inside Facebook

Facebook advertising: Marketing vs. stalking? - Inside Facebook | Digital marketing | Scoop.it
As search and marketing evolve, new advances – particularly Facebook’s recent re-launch of its Atlas ad platform, which measures ad campaigns across screens and allows brands to target real people across mobile and the web – pose questions like how...
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International SEO: A beginner's skills guide

International SEO: A beginner's skills guide | Digital marketing | Scoop.it
Or… how to attract the attention of global search audiences in territories that aren’t your own?
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