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12 Tips For Integrating Social Media Into Your Marketing Strategy

12 Tips For Integrating Social Media Into Your Marketing Strategy | Digital Marketing | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.

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Bonnie Burns's curator insight, December 16, 2014 5:25 PM

Strategic elements such as segmentation, targeting, positioning, and all go-to-market activities reflect a clear and consistent understanding of the value the company offers to its customers and how the company seeks to capture value from attracting and retaining these customers over time.

WebTech Group's curator insight, December 25, 2014 4:29 PM

12 Tips For Integrating Social Media Into Your Marketing Strategy - WebTech Group

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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Digital Marketing | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.

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Bonnie Burns's curator insight, December 19, 2014 12:41 PM

It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search

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5 Predictions for the Future of Digital Marketing

5 Predictions for the Future of Digital Marketing | Digital Marketing | Scoop.it
Much has changed in the digital marketing world during the past several years, especially with the introduction of Panda and Penguin updates.
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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Digital Marketing | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
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Pinterest Introduces A New Analytics Platform For Business Users

Pinterest Introduces A New Analytics Platform For Business Users | Digital Marketing | Scoop.it
Pinterest often hears from businesses who change their product and marketing strategies based on insights learned on the platform, the company stated in an

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Bonnie Burns's curator insight, August 28, 2014 11:23 AM

In an effort to continue to help businesses improve how they work, Pinterest has introduced a new analytics platform. The new analytics platform is said to be smarter, and capable of providing meaningful insights about what your customers are interested in.

Chris Parsell's curator insight, August 28, 2014 2:06 PM

First Twitter...now Pinterest....my digital product management cup runneth over.

 

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Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions - By Max Starkov & Mariana Safer

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions - By Max Starkov & Mariana Safer | Digital Marketing | Scoop.it
“Article - Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions - By Max Starkov & Mariana Safer - Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is...”
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Interesting graphics

Interesting graphics | Digital Marketing | Scoop.it
“2013 Digital Marketing Highlights #infographic (2013 Digital Marketing Highlights #infographic http://t.co/tcWRAvHawi via @pinterest)”
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Web Psychology - Whiteboard Friday

Web Psychology - Whiteboard Friday | Digital Marketing | Scoop.it
Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way.
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20 Marketing Predictions

20 Marketing Predictions | Digital Marketing | Scoop.it
In 2012 the world of marketing underwent changes. So what's in store for B2B companies the rest of 2013 and beyond? Let's uncover what marketing will look like.
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SEO Infographic: Why Search Engine Optimization is Critical - Business 2 Community

SEO Infographic: Why Search Engine Optimization is Critical - Business 2 Community | Digital Marketing | Scoop.it
“SEO Infographic: Why Search Engine Optimization is Critical - Business 2 Community http://t.co/NX3ycOjGIl http://t.co/LQWtkpJtF7”
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Infographic Be a Content Marketing Legend

Infographic Be a Content Marketing Legend | Digital Marketing | Scoop.it
“Transform your content marketing strategy from fantasy to reality.”
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5 free online tools for testing your website’s speed

5 free online tools for testing your website’s speed | Digital Marketing | Scoop.it
Is your website slow? Use these free website speed testing tools to get information about your website’s loading speed and performance, as well as an understanding of issues that slow your site down.
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In This Land Of Digital, Let's Not Forget The Physical

In This Land Of Digital, Let's Not Forget The Physical | Digital Marketing | Scoop.it
Digital. The whole marketing and advertising world has gone delirious over digital. Digital this...digital that.
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Digital Marketing | Scoop.it
Do you understand how visitors convert on your blog or website?Are you tracking conversion goals?

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Bonnie Burns's curator insight, December 9, 2014 1:08 PM

Conversions reports are broken into four sections. While some conversion reporting areas look similar to the standard reports you will find elsewhere in Google Analytics, many are customized to the data they represent. Each data set is based on the reporting period you define in the date range drop-down menu.

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | Digital Marketing | Scoop.it
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

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Riyaj Rahmathali's curator insight, December 22, 2014 3:01 AM

Ofcourse SEO is still worth it or is it?

WebTech Group's curator insight, December 25, 2014 7:50 AM

Is SEO Still Worth It in 2015? - www.seoservices-stlouis.com

WebTech Group's curator insight, December 28, 2014 3:49 PM

Is SEO Still Worth It in 2015?- St Louis Media

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HTTP/2: A Fast, Secure Bedrock for the Future of SEO

HTTP/2: A Fast, Secure Bedrock for the Future of SEO | Digital Marketing | Scoop.it
Google developed a protocol called SPDY that is now being used as the basis for HTTP/2. This post details how this new protocol works, why it is important to you, and how you can get started using it today.
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STATE OF DIGITAL MARKETING 2014 | Visual.ly

STATE OF DIGITAL MARKETING 2014 | Visual.ly | Digital Marketing | Scoop.it
A survey was taken on 500+ marketers about their goals and expectations on digital marketing. Here is what is working and what is not.
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Google Analytics: There's Finally an App for That - SiteProNews

Google Analytics: There's Finally an App for That - SiteProNews | Digital Marketing | Scoop.it
"There's an app for that!" That's how the saying goes, but it hasn't always been the case for some of the tools most wanted by marketers and webmasters. Ta

Via Thomas Faltin
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Digital Vidya Announces Inbound Marketing Certification in Association with Vskills

Digital Vidya Announces Inbound Marketing Certification in Association with Vskills | Digital Marketing | Scoop.it
“Digital Vidya Announces Inbound Marketing Certification in Association with Vskills (Digital Vidya Announces Inbound Marketing Certification in Association with Vskills: (PR Web Via Acquire Media...”
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What Will Make Consumers Tick in 2014?

What Will Make Consumers Tick in 2014? | Digital Marketing | Scoop.it
“ A research firm has released its forecast of key trends it believes will drive or significantly impact consumer mindset and behavior in 2014.”
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Highlights some great consumer interactions with technology that have an ability to disrupt the way we business is served.
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What is native advertising and why do you need it?

What is native advertising and why do you need it? | Digital Marketing | Scoop.it
“To begin I'm going to repeat a headline I read last week: 'Facebook is more popular for native advertising than Twitter'. (#socialmedia What is native advertising and why do you need it?: Here are some further jui...”
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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | Digital Marketing | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
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5 Social Media Marketing Trends For 2014

5 Social Media Marketing Trends For 2014 | Digital Marketing | Scoop.it
A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are five social media marketing trends to look out for in 2014.
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25 Awesome Social Media Tools [INFOGRAPHIC

25 Awesome Social Media Tools [INFOGRAPHIC | Digital Marketing | Scoop.it
When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. It’s important to note that social media platforms are quite different in their goals and features.
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Google + Bing Confirm that Twitter/Facebook Influence SEO

Google + Bing Confirm that Twitter/Facebook Influence SEO | Digital Marketing | Scoop.it
“As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on...”
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