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Blockchain and the Future of Web Design via @Scoopit

Blockchain and the Future of Web Design via @Scoopit | Digital Advisory | Scoop.it

Blockchain Disruptions

As we shared in BI Revolution and Curation Revolution Blockchain isn't just for Bitcoin anymore.  Imagining a distributed, verified and all but fraud-proof transaction network will change how we think about designings websites too. 

 

Websites are Dumb
Today, as social media proves, our customers want collaboration, community, and conversations. Google understands the value of highly personalized results. 

 

The Google "float" where you and I can type the same search at the same time and receive different results is an example of hyper-personalization blockchains are sure to bring to e-commerce. 

 

Websites powered by algorithms to read a customer's blockchain show the most relevant information to convert now. Lectures die in favor of predictive analytics and conversations. 

When we learn, thanks to the blockchain, a customer just purchased something related to what we sell why show customers anything other than the products our data tells us will convert visitation to transactions? Answer: we wouldn't. 

 

Internet of Things

The "life is better" promise suggested by the Internet of Things (IOT) is a harvest we only reap with creative use of blockchain. If everything knows everything about everyone, where we are head anyway, our ability to turn chaos into meaning, efficiency and a better life depends on a multipoint, verified and shared network. 

As we noted in our Curagami post The Blockchain Disruption Is Coming Sun Microsystems John Burdette Gage was right - the network is the computer. And the only way our lives don't dissolve into a puddle of chaos, confusion, and anger is by using community blockchain to inform, personalize, and humanize the Internet of things. 

Read our friend David Amerland's great What If We Had A New Value System for Goods and Services to understand the need for, the promise of, and difficulty to create a meaningful, fair, and efficient future. 

 

How Blockchain Change Web Design

Web design changes from static to flexible, from we create to we curate and from lectures to conversations. Like Google, we won't create a single, static, boring page. Instead, thanks to the blockchain, we will design interactive experiences capable of changing on the fly. 

 

And we'll have flying cars too. We realize we've heard similar mostly unfulfilled promises before. And there are significant hurdles such as how most merchants feel about their customer information - highly proprietary. 

 

If the web proves anything, it is the absurdity of "highly proprietary" thinking. What is exclusive when what we do is digital and so easily shared instantly and around the world? Answer: nothing is uniquely yours anymore. 

We don't see the usual drip, drip, drip of acceptance for blockchain empowered, flexible and personal web design. Everyone goes, or no one and the undeniable benefits of using a "dispersed ledger" to inform our digital marketing is so holdouts will lose share, traffic, and loyalty. 

Best to LEAD in innovative ways to use blockchain to inform your web designs since to do otherwise is to risk...well everything. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 12, 2017 10:42 AM

How blockchain will make the Internet of Things possible and change web design. 

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Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma

Rules of Engagement: 7 Tips for Successful Pharma Content Marketing | eyeforpharma | Digital Advisory | Scoop.it
Roman Walther's insight:

Very true insight. Mostly there are no quick wins but it is about the coninuous effort

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7 Tips for Small Business Owners Looking to Jump Into Social Media

7 Tips for Small Business Owners Looking to Jump Into Social Media | Digital Advisory | Scoop.it
Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on.

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Social Media Facts for 2013

Social Media Facts for 2013 | Digital Advisory | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Digital Advisory | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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Sustainable And Algorithm-Proof New SEO Methods For 2013

Sustainable And Algorithm-Proof New SEO Methods For 2013 | Digital Advisory | Scoop.it
The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.
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Why Most Startups Fail at Acquiring New Customers (and how you can ...

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CA
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Finding Your Digital Sweet Spot

Finding Your Digital Sweet Spot | Digital Advisory | Scoop.it

The potential impact of digital technology varies widely by industry, but most enterprise leaders share an important challenge: how to get beyond the small share of the prize they are capturing today by looking for impact across the whole value chain.


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Kenneth Mikkelsen's curator insight, November 4, 2013 4:50 PM

Technology drives value in businesses in four ways: enhanced connectivity, automation of manual tasks, improved decision making, and product or service innovation. 

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Social Media's Secret Weapon: Email Marketing

Social Media's Secret Weapon: Email Marketing | Digital Advisory | Scoop.it
As CEO of a company whose flagship product is email marketing, I had a good chuckle when I began receiving email from LinkedIn, Pinterest, and Twitter...

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What Google Hummingbird Means for Your Content Strategy - Search Engine Journal

What Google Hummingbird Means for Your Content Strategy - Search Engine Journal | Digital Advisory | Scoop.it
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the g (RT @sejournal: What Google Hummingbird Means for Your Content Strategy by @jaysondemers #SEO...
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Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours.

Google's New Keyword Planner vs. The Old Keyword Tool - One Empire. Yours. | Digital Advisory | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

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themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

Martin (Marty) Smith's curator insight, August 30, 2013 9:36 AM

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

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Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER)

Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER) | Digital Advisory | Scoop.it

Build your own free social media command center: free tools to listen, engage and respond #infographic #socialmedia

Marty
More and more I think the only way to manage the NOWness of Internet marketing is with a real time setup like this.

 

Put your favorite searhes on one screen, your Online Reputation Management on another and competition on the third then rinse and repeat until you can't miss anything and before you know it the wall if full of monitors (sort of like the Network Operations Center at Atlantic BT will take a picture of that soon).  


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