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Rescooped by Rob Stephenson from The MarTech Digest
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3 Stats That Will Change Your Product Marketing Strategy - Kapost

3 Stats That Will Change Your Product Marketing Strategy - Kapost | Digital Marketing | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 


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2014 Social Media & Mobile Marketing Trends - #Infographic

2014 Social Media & Mobile Marketing Trends  - #Infographic | Digital Marketing | Scoop.it
With Lenovo buying Motorola and a new generation of devices on the way, there's rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing. Marketing campaigns are focusing on apps and social media. But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities? A new infographic highlights the trends. Topic: Customer Experience.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 5, 2014 1:39 AM

Even though these are based on U.S. data, there are several interesting #data points.


Share your thoughts on some of the trends?

Roland Alston's curator insight, February 5, 2014 10:01 AM

Quick  read, tons of data, and great infograph on mobile marketing trends.

Dan Brody's curator insight, February 6, 2014 12:11 PM

@yieldtech always like a good info graphic

Rescooped by Rob Stephenson from visualizing social media
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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Digital Marketing | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


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Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 2014 4:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

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Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert

Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert | Digital Marketing | Scoop.it

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Infographic: What 2014 Holds For B2B Content Marketing - Uberflip | #TheMarketingTechAlert

Infographic: What 2014 Holds For B2B Content Marketing - Uberflip | #TheMarketingTechAlert | Digital Marketing | Scoop.it

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CYDigital's curator insight, January 21, 2014 8:03 PM

Note 57% of marketers use content curation.

Rescooped by Rob Stephenson from New Customer - Passenger Experience
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Location #Marketing - The Impact of #iBeacon

Location #Marketing - The Impact of #iBeacon | Digital Marketing | Scoop.it
Apple’s announcement of the iBeacon functionality as part of its iOS7 operating system is a game-changer for how businesses will conduct location-based marketing in the future.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 18, 2014 7:04 PM

Location Marketing provides a whole new platform to utilize your #Data, #SocialMedia channels, and improve your #CustExp.


Dave shares a few insight into what iBeacon could mean for your business.


Share your thoughts?


Would you be willing to opt-in and download an App from your favorite business if you were to receive an incentive in return?


Would this incentive only be valuable as a discount, or something else?

Roberto Nocera's curator insight, January 19, 2014 3:31 AM

IBeacon disrupt the localization market? #ios #ibeacon #localization #retail

Michael Allenberg's curator insight, January 19, 2014 9:49 AM

Do not underestimate Apple's hidden iBeacon tech. This one is the game-changer that has kept Apple relatively quiet during their last several presentations...

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What Kind of #Customer #Experience Are You Capable of Delivering?

What Kind of #Customer #Experience Are You Capable of Delivering? | Digital Marketing | Scoop.it
In a previous post I discussed the four steps involved in setting up and managing customer relationships, or what Martha Rogers and I call the the I-D-I-C process:
Identify customers,
Differentiate...

Via Eric_Determined / Eric Silverstein
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Chris Farrance's curator insight, January 15, 2014 4:22 AM

Increasing focus is being placed on building a customer responsive memorable expereince - for the right reasons. Often this means a total review of the customer value cain but starting 'outside in' not 'inside out'!

Denise Barbezani's curator insight, January 15, 2014 6:04 AM

Que tipo de experiência você consegue prover a seus clientes?

Vitor Martins's curator insight, February 5, 2014 7:06 AM
What Kind of #Customer #Experience Are You Capable of Delivering?
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Infographic: Eye tracking tips that will keep readers on your website - Ragan | #TheMarketingTechAlert

Infographic: Eye tracking tips that will keep readers on your website - Ragan | #TheMarketingTechAlert | Digital Marketing | Scoop.it
Knowing the reading patterns of your website visitors can help you build a site that will help bring people back again and again.

 

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CYDigital's curator insight, January 14, 2014 8:16 PM

I can remember reading heat map studies from Profs years back, and reviewing similar findings. Doesn't change. Accept it.

Caro Biernat's curator insight, January 15, 2014 10:28 AM

These tips could help you to keep people on your website

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10 Landing Page Mistakes You'll Never Make Again - Unbounce | #TheMarketingTechAlert

10 Landing Page Mistakes You'll Never Make Again - Unbounce | #TheMarketingTechAlert | Digital Marketing | Scoop.it

Basic/ Digest...

 

(These are the 10 factors upon which you should focus)

 

1. Write a Landing Page Headline With Some Impact

2. Orient Your Landing Page Visitors

3. Optimize Your Web Forms

4. Focus on a Single Goal

5. Learn How To Design For Conversions

6. Stop Using “Submit”

7. Be Clear About the Benefits (Not The Features)

8. Write Copy That Matches Your Offer

9. Make Your Page Legible

10. Drop the Useless Footer Links

 

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CYDigital's curator insight, January 13, 2014 7:29 PM

Skip through to the article for examples of what NOT to do, and how to fix it.

Gerry Robert's curator insight, January 14, 2014 5:59 PM

Great short list of 10 factors for landing pages.

Rescooped by Rob Stephenson from Buyer Traffic Generation | Content & Video Marketing | SEO
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Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Digital Marketing | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.

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Michael Kristiansen's curator insight, January 10, 2014 1:22 AM

The first tip is about raising awareness at the top of the funnel.  What that equates to is search friendly blog content that visitors find to be excellent and determined to share.  The other part of great content to act as a magnet, the call to action must be present and effectively convert.  Part of this first tip mentions to take the time and make a great effort to guest post on other sites that rank highly.  The links back to your site strengthen ranking results. 

The helpful tips are well defined, and center around producing top quality content, optimizing and syndicating well.

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17 LinkedIn Profile Tips [Infographic] - Smart Insights Digital Marketing Advice

17 LinkedIn Profile Tips [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it

 

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Eric Chan Wei Chiang's curator insight, June 23, 2014 10:26 AM

Building your own personal brand means letting the world know your personality. Nonetheless, for successful branding and personal development it is important that you remain true to yourself http://sco.lt/8It39l ;

Rescooped by Rob Stephenson from The MarTech Digest
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[TABLE] KPIs for measuring content marketing ROI - Smart Insights | #TheMarketingTechAlert

[TABLE] KPIs for measuring content marketing ROI - Smart Insights | #TheMarketingTechAlert | Digital Marketing | Scoop.it

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's curator insight, January 31, 2014 8:48 AM

As good of a table that I've seen covering this topic. Although self-explanatory, you'll want to click through for details.

La communication test's curator insight, February 3, 2014 2:51 AM

Un très bon récapitulatif opérationnel pour évaluer l'éfficacité des actions de communication

Rescooped by Rob Stephenson from New Customer - Passenger Experience
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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Digital Marketing | Scoop.it

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John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 2014 3:51 PM

Datos al día. Basicos para los community managers!

Rescooped by Rob Stephenson from The MarTech Digest
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The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo | #TheMarketingTechAlert

The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo | #TheMarketingTechAlert | Digital Marketing | Scoop.it

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CYDigital's curator insight, January 22, 2014 9:02 PM

This is an excellent infographic, presenting the challenges B2B marketers face at the different stages of the sales cycle.

Rescooped by Rob Stephenson from New Customer - Passenger Experience
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The Importance of Providing a Great #Customer #Experience - #Infographic

The Importance of Providing a Great #Customer #Experience - #Infographic | Digital Marketing | Scoop.it
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 16, 2014 3:16 PM

Valuable statistics and trends that remind all companies what really matters.


With companies focused on new business, don't forget that it costs 7 times more to attract a new customer than to retain an existing customer!


Of the top elements that generate a great customer experience, any surprises in the data shared?


Which statistic do you value the most within this infographic?

Jean-Marie Grange's curator insight, January 17, 2014 11:29 AM

Customer service is very important. Here is why...

Rescooped by Rob Stephenson from New Customer - Passenger Experience
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#Social #Media Engagement: The Surprising Facts!

#Social #Media Engagement: The Surprising Facts! | Digital Marketing | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 5, 2014 2:52 AM

Great insight from this Business Intelligence report. Key findings:


  • Time spent on social networking now leads all other Internet activities, but competition for that share of time has also increased.
  • Mobile is now the place where social media users spend a bulk of their networking time.
  • The amount of time spent on a social network no longer corresponds to the relative size of the social audience. Tumblr is now the No. 2 social network in the U.S. for time spent.
  • "Pinning," "snapping," and engaging in Groups are all rewriting what it means to be "active" on a social network. For now, photo-sharing remains the most popular activity.


Facebook is still King, how do you see some of the trends in 2014 and beyond?

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2014 Digital Trends and Predictions from Marketing Thought Leaders | ReferralCandy | #TheMarketingTechAlert

2014 Digital Trends and Predictions from Marketing Thought Leaders | ReferralCandy | #TheMarketingTechAlert | Digital Marketing | Scoop.it
Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leader

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CYDigital's curator insight, January 12, 2014 5:33 PM

Sections 3, 4 and 6 are applicable to the B2B world.

Kirsten Macaulay's curator insight, January 13, 2014 6:23 PM

Technology trends from Forbes Magazine - get ahead and read now!

Gerry Robert's curator insight, January 14, 2014 6:13 PM

One of the coolest infographics about marketing for serious authors, speakers, & thought leaders. Also a cool design too!

Rescooped by Rob Stephenson from The MarTech Digest
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Why Marketers Need to Care About Social Search [Infographic] - Profs | #TheMarketingTechAlert

Why Marketers Need to Care About Social Search [Infographic] - Profs | #TheMarketingTechAlert | Digital Marketing | Scoop.it
Social Media - Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

 

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CYDigital's curator insight, January 14, 2014 8:10 PM

A good, quick primer on social search. Applicable to B2B? Only vis-a-vis Google+.

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Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | Digital Marketing | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
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The Global SEO & Content Marketing Landscape

The Global SEO & Content Marketing Landscape | Digital Marketing | Scoop.it
Global SEO and content marketing is more importance than ever! Search unifies people across the globe, and search engines are the catalyst for making that connection.
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