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Too Many Executives Are Missing the Most Important Part of CRM

Sales numbers are only part of the equation.
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How Google Improves User Experience with the HEART Framework

How Google Improves User Experience with the HEART Framework | Digital Marketing | Scoop.it
Google research published a framework to measure and improve user experience called HEART. We researched how Google drives UX via HEART. Here are our findings.
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The reinvention of marketing and the role of marketing technologies [Part 2 of 2] | Blog post

The reinvention of marketing and the role of marketing technologies [Part 2 of 2] | Blog post | Digital Marketing | Scoop.it
In a complex, evolving, and customer-driven marketplace, CMOs must adopt customer technology solutions to stay ahead of the curve
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Michael Aidan : « Chief Digital Officer est le job de deux personnes » | Petit Web

Qui ? Michael Aidan, ancien CDO de Danone, passé du côté de la force obscure, au sein de la start-up DXO, une start-up dont on a pas fini d'entendre parler.
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B. Cantaloube, Groupe PSA : « Une stratégie digitale n’est pas le but » | Petit Web

B. Cantaloube, Groupe PSA : « Une stratégie digitale n’est pas le but » | Petit Web | Digital Marketing | Scoop.it
Qui ? Brigitte Cantaloube, CDO du groupe PSA. Quoi ? Une interview à propos de ses 6 premiers mois en tant que Chief Digital Officer du groupe automobile,
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The Impact of the Blockchain Goes Beyond Financial Services

The Impact of the Blockchain Goes Beyond Financial Services | Digital Marketing | Scoop.it
It’s the first native digital medium for value.
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5 Ways Consumers Connect to Stores With Mobile Shopping

5 Ways Consumers Connect to Stores With Mobile Shopping | Digital Marketing | Scoop.it
Discover new insights about mobile shopping behavior, including the start of the shopping journey and in-store research.
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Quelle pub pour demain ? | Petit Web

Quelle pub pour demain ? | Petit Web | Digital Marketing | Scoop.it
Qui ? Sophie Poncin, Présidente du SRI, Géraldine Berthon de la Fléchère, responsable medias chez Nespresso France, Raphaël Grandemange, DG France de Starcom
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Why every household is about to get a brand-new fridge

Why every household is about to get a brand-new fridge | Digital Marketing | Scoop.it
Today’s retail economy is focused on acquisition and retention costs. Getting into people’s homes and turning them into long-term brand buyers is the..

Today’s retail economy is focused on acquisition and retention costs. Getting into people’s homes and turning them into long-term brand buyers is the..

 
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Elise Bert-Leduc : « Comme Google, AXA pense client » | Petit Web

Elise Bert-Leduc : « Comme Google, AXA pense client » | Petit Web | Digital Marketing | Scoop.it
Qui ? Elise Bert Leduc, Directrice de la marque et des partenariats d'AXA France, ex-Google et BCG. Quoi ? Une interview, pour comprendre la vision publicitaire
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Facebook Messenger Hits 800M Users: 2016 Strategy And Predictions

Facebook Messenger Hits 800M Users: 2016 Strategy And Predictions | Digital Marketing | Scoop.it
Kill SMS, spawn a chat bot platform, bring friends together offline, improve artificial intelligence, and delight people. That's Facebook Messenger's roadmap..
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5 Things That Will Disappear In 5 Years

5 Things That Will Disappear In 5 Years | Digital Marketing | Scoop.it
Just five years ago the world was a very different place. In 2010, the iPad had just made its debut, Kickstarter was introducing a new form of venture..
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Quand L’Oréal découvre l’effet EnjoyPhoenix

Qui ? Tristan Ehringer, directeur du marketing digital de la division des Produits Grand Public de L'Oréal (Gemey-Maybelline, Garnier, Essie). Quoi ? Les
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An Emotional Connection Matters More than Customer Satisfaction

Research shows you need to tap into deep, unspoken needs.
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Mobility Is at the Center of Digital Business

Mobility Is at the Center of Digital Business | Digital Marketing | Scoop.it
Creating a world-class enterprise mobile strategy requires deeper and broader thinking than simple mobile devices—as well as the right technology platform
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Uber Eats, Deliveroo, Foodora,… les arbres qui cachent la forêt | Petit Web

Qui ? Michael Levy, CEO Deliver.ee, plate-forme de livraison le jour même pour les distributeurs. Quoi ? Une tribune, pour faire le point sur les enjeux du
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Comment Darty digitalise ses magasins : bilan d’étape | Petit Web

Comment Darty digitalise ses magasins : bilan d’étape | Petit Web | Digital Marketing | Scoop.it
Qui ? Olivier Godart, directeur e-commerce de Darty. Quoi ? La présentation de la stratégie omni-canale de l'enseigne et de ses nombreux défis, lors d'un Social
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Why you need to train for digital marketing gain

Why you need to train for digital marketing gain | Digital Marketing | Scoop.it
CMO Council looks at how leading companies are identifying the digital talent gaps that need to be filled in the marketing organisation for success
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Why Facebook Messenger Is a Big Deal for Customer Service

Why Facebook Messenger Is a Big Deal for Customer Service | Digital Marketing | Scoop.it
It’s more effective than Twitter or Kik.
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Pour 1000Mercis, la tendance est au « People-Based Marketing » | Petit Web

Pour 1000Mercis, la tendance est au « People-Based Marketing » | Petit Web | Digital Marketing | Scoop.it
Qui ? Thibaut Munier, co-fondateur de l'agence 1000Mercis. Quoi ? La présentation chez 1000Mercis le 5 avril dernier du cahier de tendance "E-Commerce One to
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[E-Commerce One to One] Comment les retailers doivent utiliser le digital pour séduire leurs clients, selon Google

[E-Commerce One to One] Comment les retailers doivent utiliser le digital pour séduire leurs clients, selon Google | Digital Marketing | Scoop.it
E-commerce :
Le discours est rodé et le message est clair : pour Julie Krueger, directrice retail chez Google US, les meilleurs retailers de demain seront ceux qui sont les meilleurs sur le volet numérique.

E-commerce :
Le discours est rodé et le message est clair : pour Julie Krueger, directrice retail chez Google US, les meilleurs retailers de demain seront ceux qui sont les meilleurs sur le volet numérique.

 
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Pourquoi (et comment) le Club Med a marié Marketing et IT | Petit Web

Pourquoi (et comment) le Club Med a marié Marketing et IT | Petit Web | Digital Marketing | Scoop.it
Qui ? Anne Browaeys-Level, Directrice Générale Marketing, Digital & Technologies du Club Med. Quoi ? Le compte-rendu du Petit Club du 17 février à l'UDA, en

Qui ? Anne Browaeys-Level, Directrice Générale Marketing, Digital & Technologies du Club Med. Quoi ? Le compte-rendu du Petit Club du 17 février à l'UDA, en

 
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How Big Data Is Changing Disruptive Innovation

How Big Data Is Changing Disruptive Innovation | Digital Marketing | Scoop.it
Disruption is no longer just coming from the low end.

Disruption is no longer just coming from the low end.

 
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C. Barba : « Le magasin ne doit plus seulement être pensé comme un lieu pour acheter »

Qui ? Catherine Barba, experte retail qui s'est installée à New York pour son lab du commerce connecté, et Isabelle Bordry, ex-DG de Yahoo France, et
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Les 4 méga-trends asiatiques, vues par AXA

Les 4 méga-trends asiatiques, vues par AXA | Digital Marketing | Scoop.it
Qui ? Frank Desvignes, Directeur de l'AXA Lab en Asie. Quoi ? De Shanghaï où il s'est installé en septembre 2015, Frank Desvignes revient sur les tendances
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