African Consumers
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Kantar Worldpanel expands to Nigeria, Kenya and Ghana | News | Research

Kantar Worldpanel expands to Nigeria, Kenya and Ghana | News | Research | African Consumers | Scoop.it
New consumer purchase panels are ‘first stage’ of a planned push into African markets.
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Don’t count out the African shopper

Don’t count out the African shopper | African Consumers | Scoop.it
Consumers in the African continent are able and eager to spend on brands, says a new study

Via Thomas Faltin
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Is the African consumer underestimated?

CEOs of African brands discuss why it can be difficult for foreign companies to thrive on the continent. (Is the African consumer underestimated? Hear it from these CEOs!

Via @Newslinks Kusuntu
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Marketing Luxury Brands in Africa is not for sissies...

We spoke to Dion Chang at the Luxury Brands RedZone round table debate, here is what he had to say regarding the marketing of Luxury Brands in Africa... Busi...
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Linkedin in South Africa [infographic] | DigitLab | Social Media Marketing

Linkedin in South Africa [infographic] | DigitLab | Social Media Marketing | African Consumers | Scoop.it
Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest industry growth. The exciting news is the growth in business decision makers on Linkedin.

Via imaginetsa
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how @Vlisco, a company over 100 years old uses new media to push it's brand

how @Vlisco, a company  over 100 years old uses new media to  push it's brand | African Consumers | Scoop.it

In terms of marketing, Vlisco’s most important means of communicating with its audience in Africa is simple: billboards. But blogger outreach and social media are becoming increasingly important. Though Vlisco is not a ready-to-wear company, it does release collections four times a year, which prompt a surge of online activity as bloggers get hold of the fabric, and start creating outfits. Drost described the situation: “Africa and West Africa are booming as far as new media is concerned. There are so many new people who can create new garments and they expose that on new media. 


Via Bonnie Sandy
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Bonnie Sandy's curator insight, October 28, 2013 11:45 AM

Especially for those who still belief that New media cannot  meld with traditional busiensses! This article has a number of key  pointers in  cultural marketing and growth! 

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Women Entrepreneurs Drive Growth in Africa

Women Entrepreneurs Drive Growth in Africa | African Consumers | Scoop.it
A cresting wave of African businesswomen are harnessing Africa’s enterprises and brands as the continent enjoys its greatest economic success in generations.
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South African marketing has insight gap - Warc

South African marketing has insight gap - Warc | African Consumers | Scoop.it

"South African brands need to find new ways to connect with consumers according to a report which says far too many of them communicate in cliché and have only a superficial understanding of ..."

©


Via Leona Ungerer
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Rescooped by Ola Fagbohun from @Newslink Kusuntu Partners
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‘One size fits all’ marketing by global companies fails in Africa - FT.com

‘One size fits all’ marketing by global companies fails in Africa - FT.com | African Consumers | Scoop.it
When a television advertising campaign promoting Indian mobile phone company Bharti Airtel in Africa fell flat a few years ago, the marketers went back into the cutting room to work out why.

Via @Newslinks Kusuntu
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