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Rescooped by Nicole from Teaching Consumer Behavior
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Digital marketing | Scoop.it
“ Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...”
Via Olga Kravets
Nicole's insight:
I love that colour plays a role in how we "connect" with brands and/or products. Always monitor your data and tweak - so keep colour in mind when making changes to your campaigns.
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Rescooped by Nicole from Communicating through Storytelling
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Nail Your Next Pitch In 60 Seconds

Nail Your Next Pitch In 60 Seconds | Digital marketing | Scoop.it
That's all the time you need to get to yes. Really.

Via Paul Donoghue
Nicole's insight:

Superb insight into the minds of those who have the same attention span as a goldfish. Oh wait - that's all of us.

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Paul Donoghue's curator insight, December 11, 2013 10:46 AM

"Why does the opening "Did you know?" work so well?"; and how using the word "Imagine" engages your listener.

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14 Tools To Help You Add Images For Your Social Media Posts

14 Tools To Help You Add Images For Your Social Media Posts | Digital marketing | Scoop.it
You really have no excuse to post a big block of text--and face it no one is going to click on it. Here's how to make your social media posts more...
Nicole's insight:
A great compilation of tools for creating wonderful, unique images for your posts. Make some time to familiarize yourself with a couple that complement the type of posts you create. Guaranteed you'll see more clicks!
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Digital marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

Nicole's insight:

When creating any type of media, design using this information!  It not only makes the experience more enjoyable - even subconsciously, but will be more effective for delivering  your message/story.  

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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6 Social Media Tips That Will Improve Your Marketing - Fast Company

6 Social Media Tips That Will Improve Your Marketing - Fast Company | Digital marketing | Scoop.it
Fast Company
6 Social Media Tips That Will Improve Your Marketing
Fast Company
What happened over the last few weeks though is that we collected a number of awesome tips to post on social media, that didn't quite all fit together.
Nicole's insight:

Great Social Media tips! A good review for people who know all the tricks, or think they do.

 

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Rescooped by Nicole from Marketing_me
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10 reasons why small business can't ignore social media an infographic

10 reasons why small business can't ignore social media an infographic | Digital marketing | Scoop.it
“10 reasons why small business can't ignore social media, an infographic From apps to social media to mobile payment, doing business in the digital age”
Via Alessandro Rea
Nicole's insight:
There are so many tools to make social sharing easy. Investing time into creating and sourcing good content is worth every penny!
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Rescooped by Nicole from The Psychology of Neuromarketing
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Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains

Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains | Digital marketing | Scoop.it
“@crestodina Hey Andy, thanks for the mention in your latest article -> http://t.co/fe4yjlCZYP”;
Via christophe morin
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What Is Customer Experience?

What Is Customer Experience? | Digital marketing | Scoop.it
To get customer experience right, companies first need to get the definition right, according to an enlightening talk I had with Esteban Kolsky, the principal and founder of ThinkJar. He says that the digital transformation of businesses and the inbound revolution have brought about a radically different way of doing business, which has changed the meaning of thecustomer experience. Kolsky offers the following five insights into how the customer experience is being redefined.
Nicole's insight:
If you want to create an exceptional customer experience, it will do you well to keep these insights in mind. Our growing dependence and the evolution of technology is influencing the way the world does business. Create a culture with customer experience awareness so you can increase the success of your strategies and capitalize on your efforts.
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Rescooped by Nicole from Media Psychology and Social Change
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Fonts That Create Emotions, and More – Roger’s Picks | Neuromarketing

Fonts That Create Emotions, and More – Roger’s Picks | Neuromarketing | Digital marketing | Scoop.it
“ We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! […]”
Via cyndi whitecotton
Nicole's insight:
Incredible insight! Could campaigns have low conversion due to the chosen font style? I definitely believe it does after seeing the examples laid out here. Great read.
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58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY] - AllTwitter

58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY] - AllTwitter | Digital marketing | Scoop.it
58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY] (RT @Mediabistro: 58% Will Purchase Based On Friends’ Social Media Recommendations http://t.co/oY0TJr82gZ (via @alltwtr))...
Nicole's insight:

This culture of buying through recommendations has evolved dramatically with the ability to purchase almost anything online. It's even used by Google algorithms as a factor in determining your current standing. Google uses reviews and check-ins to make sure a company is relevant and people are consistently interested in it. Why would it be any different through social media? Great insight if you're looking to build brand ambassadors!

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Best Web Designs of 2013 | Inspiration

Best Web Designs of 2013 | Inspiration | Digital marketing | Scoop.it

To close our “best of 2013″ series we gathered the web designs our readers most talked about, and we did this huge list to show you what we and our readers considered the best web designs of 2013. These are websites we featured during the year to show you examples of good use of images, type, texture, navigation and much more. Take your time to browse our selection and explore all the websites.

Nicole's insight:

Notice how the best ones focus on the customer experience and not on the company themselves!

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