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Rescooped by Miguel A. de Jesus from Sales Performance Management
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Using Language and Stories For Change

Using Language and Stories For Change | Digital Marketing | Scoop.it
Storytelling and language in Participatory Community Network Mapping

Via Dr. Karen Dietz, Miguel A. de Jesus
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Dr. Karen Dietz's curator insight, December 15, 2017 12:39 PM

OK, this is a deep post -- but well worth it if you are into storytelling creating successful change. As a leader, share it with your organizational development folks, but also understand it yourself so you can be more effective.

 

In fact, you'll probably want to bookmark this entire site. There are tools to explore and more insights to read on the link between storytelling and change.

 

One of the reasons I like this post is because it also talks about language. The language we use in our stories is important. Using generative language is a must. Generative language creates forward movement. Get more insights on this by reading the post.

 

I also like the notion shared here of mapping stories collaboratively in your network. It's an incredibly valuable tool because then you know because the stories act as bridges to other groups, divisions, and worlds where you need to go and have impact.

 

The site also shares a simple network mapping tool. Yay!

 

My only quibble is that the article focuses on stories as sense-making tools when instead they are meaning-making vehicles. Sense making is "Oh I get it." Meaning making is, "Oh, now I know how this is valuable, or now I know what to do." That's a huge difference, and meaning making is a way more desirable outcome.

 

Dig in here for accelerating your leadership and change skills.

David Stapleton's curator insight, February 15, 12:20 PM
As a leader, share it with your organizational development folks, but also understand it yourself so you can be more effective.
Rescooped by Miguel A. de Jesus from Just Story It
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Artificial Intelligence is impacting storytelling in big ways today 

Artificial Intelligence is impacting storytelling in big ways today  | Digital Marketing | Scoop.it
Using sentiment analysis and natural language processing, neural networks are being developed to help in the creative process.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, February 1, 6:07 PM

Artificial Intelligence (AI) is taking over significant parts of storytelling. Here's how:

 

In this post, Jamie Carter writes for TechRadar about the 5 different ways AI is doing storytelling.

 

There's everything from apps helping you to write better based on AI's natural language processing, to creating emotional arcs that now accurately predict emotional engagement. Read more in Carter's article.

 

It's happening now -- and fast. Movie makers and news organizations are using AI today. Marketing professionals are catching up fast, if not already there. 

 

So if machines are taking over both functional (story structures) and emotional areas of storytelling, where does that leave humans?

 

AI can be a great assist in storytelling. But people will still have to stand and deliver. Oh, wait...is that a robot up on The Moth stage??!!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

Jose Gonzalez's curator insight, February 5, 12:11 AM
Cool
Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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How to Use Live Video to Generate Leads and Sell

How to Use Live Video to Generate Leads and Sell | Digital Marketing | Scoop.it
Discover six ways to develop leads and boost sales using live video.

Via Stefano Principato
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Rescooped by Miguel A. de Jesus from Entrepreneurship, Innovation
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This chart shows the trouble Facebook's copycat strategy is making for Snapchat

This chart shows the trouble Facebook's copycat strategy is making for Snapchat | Digital Marketing | Scoop.it
As Snap gets ready to report its second quarter earnings, Instagram stories and WhatsApp statuses reach new heights.

Via Marylene Delbourg-Delphis
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Rescooped by Miguel A. de Jesus from Content Creation, Curation, Management
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Why Content Marketing on LinkedIn is More Important Now than Ever Before

Why Content Marketing on LinkedIn is More Important Now than Ever Before | Digital Marketing | Scoop.it
LinkedIn’s not the biggest social network out there. But it’s one of the most lucrative ones. That’s because it’s full of senior-level business professionals, decision-makers, and C-suite executives who are busy networking (and not procrastinating) on LinkedIn. Don’t believe me? CEOs use LinkedIn the most of any public social network. And 41% of millionaires use LinkedIn, too. So …

Via massimo facchinetti
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Rescooped by Miguel A. de Jesus from Emotional Intelligence: EQ vs. IQ: How to make a difference.
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Ever wondered if animals were socially aware? - Star2.com

Ever wondered if animals were socially aware? - Star2.com | Digital Marketing | Scoop.it
Are animals better than us because they don’t live in social units that are strictly governed by implicit rules of behaviour?
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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How to Effectively Utilize Content Marketing to Generate Leads

How to Effectively Utilize Content Marketing to Generate Leads | Digital Marketing | Scoop.it
Do you know the difference between content marketing & blogging? If you are planning on writing to generate leads and support a business, then you should!

Via massimo facchinetti, Stefano Principato
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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What Is Personalization in Marketing?

What Is Personalization in Marketing? | Digital Marketing | Scoop.it
How a personal touch can make all the difference. Introduction (Source) “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”- Dale Carnegie…

Via Stefano Principato
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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The 6 Marketing Channels You Should Be Personalizing

The 6 Marketing Channels You Should Be Personalizing | Digital Marketing | Scoop.it
It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty…

Via Stefano Principato
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Michel Charvolin's curator insight, June 26, 2017 3:19 AM

http://worldtransferonline.blogspot.com/

Get a better deal for your international money exchange: http://bit.ly/2o1u9jo

Rescooped by Miguel A. de Jesus from The MarTech Digest
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Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs

Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs | Digital Marketing | Scoop.it
1. Determine the 'Why'

2. Advance what's working

3. Beware of 'walled gardens'

4. Keep it simple

5. Know the trends

6. Stay in your lane

7. Prioritize adoption

8. Understand the importance of ROI

9. Go for it: Avoid paralysis by analysis

Via CYDigital
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CYDigital's curator insight, June 20, 2017 12:36 PM

10. See if what you need already exists in current software.

11. Look for free or inexpensive solutions that can easily be integrated using Zapier.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

Rescooped by Miguel A. de Jesus from Just Story It
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Client Storytelling And It's Evolution 

Client Storytelling And It's Evolution  | Digital Marketing | Scoop.it
When you need to involve and enthuse clients with the projects you are working on together, video can be a far more effective presentation tool than the trusty PDF or PowerPoint. Made by Many's Alex Harding shares how they use video to tell product stories

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, May 29, 2017 1:19 PM

Original Link: https://www.creativereview.co.uk/evolution-client-storytelling/

 

Here's a terrific piece about the power of using video to share your client/product stories. But the article has bits of wisdom to share about other critical storytelling in business issues like:

  1. Building a culture of storytellers at work
  2. Teach like you preach
  3. Praise like you should

 

It's a nice piece, and another reminder about the power of video storytelling in client presentations.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

 

Rescooped by Miguel A. de Jesus from Digital Marketing
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How Having a Content Strategy Can Make All the Difference (recorded Nov 30, 2016)

Find out how a content strategy can enhance brand engagement and marketing ROI, and what content means to today's marketers. Discover what professiona
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Rescooped by Miguel A. de Jesus from :: The 4th Era ::
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12 Principles Of Modern Learning -

12 Principles Of Modern Learning - | Digital Marketing | Scoop.it
What are the principles of modern learning?

Well, that depends on how you define ‘learning’ and what you’d consider ‘modern.’ Richard Olsen  put together this useful visual way, way back in 2013–a chart that lays out three categories of a modern approach to learning–Modern, Self-Directed, and Social.

These broad categories are then broken up into four principles per category. Each principle is then described by its Reality (its function) and Opportunity (the result of that function). Honestly, these two categories are a bit confusing–or at least the distinction between some of the entries are (the ability to participate and enables modern learners to participate, for example).

Overall, though, defining ‘modern learning’ through inquiry, self-direction, and connectivity is at the core of what we preach here at TeachThought.

Via Jim Lerman
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Hannah Johnston's curator insight, May 21, 2017 9:46 AM

This chart by Richard Olsen is really useful for teachers who want to know the principles of Modern Learning. This visual chart can be used in a teacher's pedagogy by determining what kind of learning should occur in their classroom. 

Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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4 Reasons AI Content Curation Is The Next Key Marketing Tool

4 Reasons AI Content Curation Is The Next Key Marketing Tool | Digital Marketing | Scoop.it
How will the digital revolution affect company content?

Via massimo facchinetti, Stefano Principato
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Rescooped by Miguel A. de Jesus from Learning & Technology News
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The skills that matter in the race between education and technology

The skills that matter in the race between education and technology | Digital Marketing | Scoop.it
To improve learning outcomes and prepare students for the world of work, countries must develop a system to determine current learning levels and future learning aims. Policymakers need to consider each aspect of the education system in defining an appropriate reform that will provide an inclusive and holistic approach to improving education outcomes

Via Nik Peachey
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Genderson's curator insight, March 2, 12:02 AM

The article states that there is a race between technology and education, where technology takes advantage by automating processes, hence creating unemployment and less need of actual human resources. In addition, it also proposes a list of skills that people will need in order to become "immune" to the automation process, among those skills we have critical thinking and social skills, which are indeed crucial and hardly acquired by robots. I believe that we can't deny automation is a threat to humans' works, yet, it can also help our development and contribute to have a better way of life by minimizing the amount of hard work some people have to do. Moreover, technology can be used in education as well, to help us achieve those so necessary skills to survive automation and make ourselves indispensable, ironically defeating technology by using technology.

Julián David Cano's curator insight, March 5, 7:27 PM

This article is very interesting, and it has a lot of aspects to consider. Everybody is facing strong changes in life due to technology, and is has a connection with education. Technology is replacing many things of the 21st century even the way of educating people. That is the reason why  more prepared people are required to succed nowadays. Education has the need of educating people with specific skills that are: problem-solving, self-management, collaboration, team work, leadership, besides others (Patrinos, H. 2017).

Technology should be seen as a useful tool to increase the intellect of people, and not the enemy of education.

Daniela Tabares Restrepo's curator insight, March 22, 4:16 PM
This text helps us to reflect about what is happening with technology. We need to take into account the contribution of technology in our lives nowadays. It is clear that it brings a lot of advantages; it saves time, and money, for example. The problem is that too much advance is also a negative point due to the fact that as it was mentioned some machines are replacing jobs of people who really need them. For that reason, it is necessary to develop skills as much as possible. Skills such as critical- thinking, creativity, flexibility, adaptability, leadership, and so on. Those are skills that machines and technology cannot develop. So, it is time to think about innovation, but for people.
Rescooped by Miguel A. de Jesus from Learning & Technology News
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Will global online higher education ever take off? - University World News

Will global online higher education ever take off? - University World News | Digital Marketing | Scoop.it
Twenty years ago, at the beginning of the dot.com bubble, it seemed as though the advent of the internet would quickly lead to the rise of unstoppable new global online education providers, able to enrol hundreds of thousands of students in courses led by the biggest names in each discipline.

Via Nik Peachey
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Nik Peachey's curator insight, January 26, 4:45 AM

Interesting perspective.

Rescooped by Miguel A. de Jesus from Health Care Social Media And Digital Health
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5 health care organizations that make the most of social media  

5 health care organizations that make the most of social media   | Digital Marketing | Scoop.it
Busy medical professionals and communicators must diligently and consistently polish their brand’s online presence.

Via Marie Ennis-O'Connor
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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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Content Curation: The Biggest Benefits #Infographic #contentmarketing

Content Curation: The Biggest Benefits #Infographic #contentmarketing | Digital Marketing | Scoop.it
As marketers, we are responsible for producing content at a seemingly ever increasing rate. According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Stefano Principato
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Brian Yanish - MarketingHits.com's curator insight, July 30, 2017 10:25 AM
I love content curation, I've done for about 4 years now. Curation of great content has helped me to bring in more business for my website design and marketing company.
Margarita Saucedo's curator insight, July 31, 2017 12:51 PM
Curación de contenidos: importante generar conocimiento a partir de la  experiencia personal
Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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A Simple Content Marketing Case Study That Works

A Simple Content Marketing Case Study That Works | Digital Marketing | Scoop.it
Content marketing doesn't have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects.

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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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17 Examples of Fabulous Explainer Videos

17 Examples of Fabulous Explainer Videos | Digital Marketing | Scoop.it

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 


Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.


Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....


Via Jeff Domansky, Os Ishmael, stevebatch, massimo facchinetti, Stefano Principato
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Jeff Domansky's curator insight, June 30, 2017 11:39 AM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Everett Bowes's curator insight, June 30, 2017 3:24 PM

Looking to create an explainer video? HubSpot shares 20 examples to get you inspired!

Janet Vasil's curator insight, July 1, 2017 10:14 AM
Stumped for an explainer video idea? Get inspired with these examples from Hubspot.
Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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The Best and Worst Ways to Grow Your Instagram Account

The Best and Worst Ways to Grow Your Instagram Account | Digital Marketing | Scoop.it
Are you ready to start using Instagram marketing to grow your business? Awesome! The social network has over 700 million users which means if you can’t find your target audience on Instagram you’…

Via Stefano Principato
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Rescooped by Miguel A. de Jesus from Content Creation, Curation, Management
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A guide to creating and monetizing your first online course

A guide to creating and monetizing your first online course | Digital Marketing | Scoop.it
Online courses are more popular than ever before. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward.

Via Peg Corwin, massimo facchinetti
Miguel A. de Jesus's insight:

Great perspectives and ideas.

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Peg Corwin's curator insight, June 19, 2017 8:37 AM

Content marketers, here's a nice overview of how to create and market an online course, including brief discussions of topic, monetization, content and promotion.

Rescooped by Miguel A. de Jesus from The MarTech Digest
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5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire

5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire | Digital Marketing | Scoop.it
5 Lessons We’ve Learned Along the Way
1. Marketing automation is demanding
2. Choose an appropriate marketing automation platform
3. Be sure to plan for multiple users
4. Get ready for IT’s diminished role
If this is your first major venture into the SaaS world, be prepared for how it will change your view of enterprise software. There is a revolution going on in who buys enterprise software (the business, not IT), how it is likely to be paid for (by the drink, not by the gallon), and how it is sold (by application and process experts, not technology experts). We experienced this firsthand as we rolled out our HubSpot implementation, essentially without IT involvement.

5. Stay open to reassessing your legacy systems

Via CYDigital
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CYDigital's curator insight, June 21, 2017 11:45 AM

Bear in mind that IT SHOULD BE involved!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Facebook is testing products to connect its users to local news

Facebook is testing products to connect its users to local news | Digital Marketing | Scoop.it
As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journal…
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How Having a Content Strategy Can Make All the Difference (recorded Nov 30, 2016)

Find out how a content strategy can enhance brand engagement and marketing ROI, and what content means to today's marketers. Discover what professiona
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