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Rescooped by Mary Pinto F from Public Relations & Social Marketing Insight
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Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today

Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today | Digital Marketing | Scoop.it

Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right. The best marketing transcends corporate messaging, and becomes stories about people and characters which beg to be shared.

 

Aflac’s duck has been telling their company’s story for around 13 years now, and has increased their company’s recognition from 13% to 90% of consumers along the way. While content and social media best practices may change, few marketing tactics have more staying power than brand storytelling.

 

Storytelling isn’t just for brands who can claim over a century of history, like General Electric, or IBM. It’s for any company with the savvy to create a consistent customer experience online. As Debbie Williams of SPROUT Content puts it, your story is made up of “all that you are, and all that you do.” Brand storytelling isn’t about creating the perfect hero on your first try, it’s about finding ways to integrate your company’s history, goals, values, and audience into every component of your content marketing strategy....


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Jeff Domansky's curator insight, June 28, 2013 1:13 PM

Here are seven of the most effective ways to turn your acts of content into a comprehensive, narrative strategy....

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Pinterest for Your Small Business: Top Tips for Engagement

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.


Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 24, 2014 10:06 AM

3 simple tips that will help you to get the most out of Pinterest for your small business.

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Digital Marketing | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


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Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

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Social Media Review: How to Decide Whether You Need a New Strategy

Social Media Review: How to Decide Whether You Need a New Strategy | Digital Marketing | Scoop.it

According to a recent research, over 50 percent of businesses need to rework their social media strategy. This does not mean that so far they’ve been doing it all wrong; it just means that their pr…


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donhornsby's curator insight, July 2, 2014 9:53 AM

If your content does not add any value to your audience, they will be less likely to engage with it, regardless of what you post. And although it can sound like an ambiguous word, “value” can be anything, such as discounts, special offers or knowledge shares , and if done correctly, it can prove to be a short-term investment with long-term results.

 

If you feel like you might be lagging behind with content, make sure you rework your strategy and create engaging and value-centric content that your audience can easily consume and digest. Be right there with your customers throughout their way to purchasing and ensure that your brand comes to their mind first when they need what you offer. Be creative and get there first.



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The Definitive Guide To Social Media Tools For Startups

The Definitive Guide To Social Media Tools For Startups | Digital Marketing | Scoop.it
Every tool for social media that you will ever need for now.

Via Rami Kantari, Mau, donhornsby
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donhornsby's curator insight, July 3, 2014 8:51 AM

(From the article): Small businesses are eager to find valuable tools that take a lot of the time and troubleout of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

 

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way.

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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Digital Marketing | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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Social Media Marketing Trends for 2014

It's clear that social media is here to stay, but many businesses are still slow to adopt a strategy on how to best utilize it for marketing. New social netw...
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Rescooped by Mary Pinto F from Business Brainpower with the Human Touch
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7 Online Tools to Help You Create Amazing Visual Content

7 Online Tools to Help You Create Amazing Visual Content | Digital Marketing | Scoop.it
When it comes to online content creation and marketing, we’re becoming more and more attracted to visuals. Visual content has grown in leaps and bounds in the last 12-18 months with marketers discovering new ways to communicate and engage with their audiences.

With so many ways to get your message across, the sky is the limit. While we all have awesome ideas we would like to share visually, some of us may not have the budget (or the skills) to make it happen.

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PlanetInnovation Prashanth's curator insight, October 6, 2014 8:33 AM

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PlanetInnovation Prashanth's curator insight, October 7, 2014 6:17 AM

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PlanetInnovation Prashanth's curator insight, October 8, 2014 8:53 AM

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43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog | Digital Marketing | Scoop.it

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth.


Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions.


Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers....


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Jeff Domansky's curator insight, July 25, 2014 10:06 AM

This is a valuable resource with research backed tips to help you maximize your content marketing. Highly recommended. 9/10

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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Digital Marketing | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, donhornsby
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Jakarta Web Developer's curator insight, July 7, 2014 11:07 AM

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Beth Kanter's curator insight, July 8, 2014 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 2014 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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How to Grow Your Facebook Audience

How to Grow Your Facebook Audience | Digital Marketing | Scoop.it

Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.


Via Alessandro Rea, Mau, donhornsby
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Olivier Milo's curator insight, July 3, 2014 4:50 AM

Ever heard of the lookalike audience option for Facebook ads campaign ?

donhornsby's curator insight, July 3, 2014 8:47 AM

(From the article): Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. 

malek's curator insight, July 3, 2014 9:47 AM

"instructographic" is a simple visual guide. Try it one at a time.

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How To Do SEO Without Even Thinking About It | KISSmetrics

How To Do SEO Without Even Thinking About It | KISSmetrics | Digital Marketing | Scoop.it

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Here’s your handbook to becoming an SEO expert without even thinking about it....


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Jeff Domansky's curator insight, July 8, 2014 7:32 PM

Neil Patel's SEO advice is bang-on as usual. Recommended reading 9/10

Jodi Dichter Kaplan's curator insight, July 9, 2014 9:08 AM

Making your business rank when searched for is necessary for marketing success. Let Peak Reputation, Inc. accelerate your positive results. PeakReputation.com

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10 Time-Saving Social Media Tools for a Productive Summer | Buffer

10 Time-Saving Social Media Tools for a Productive Summer | Buffer | Digital Marketing | Scoop.it

A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....


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Jeff Domansky's curator insight, July 10, 2014 10:52 AM
Kevan Lee at Buffer shares an excellent list of social media tools. Recommended for your toolbox.
One Marketeer's curator insight, July 11, 2014 5:45 AM

SAVING TIME...  on your Social Media? WELL YES, you could nurture your channels on a daily basis while you are away. Have a read. #tools #socialmedia #automate #schedule