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Rescooped by Marian Chiraches from digital marketing strategy
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The rise of retention marketing as a strategic priority in 2017

The rise of retention marketing as a strategic priority in 2017 | digital marketing | Scoop.it
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.

Via malek
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malek's curator insight, January 30, 2017 1:52 PM

a challenge to shift our attention and precious marketing dollars toward existing customers.

Rescooped by Marian Chiraches from Great Infographics
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[INFOGRAPHIC]: Why Search Engine Optimization is Critical

[INFOGRAPHIC]: Why Search Engine Optimization is Critical | digital marketing | Scoop.it
Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what.

Via John van den Brink
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Beatriz Recio's curator insight, December 10, 2013 5:28 AM

Dicen que el SEO se acaba, pero mientras tanto...

Walker Fuller's curator insight, December 10, 2013 12:02 PM

 i have noticed that a lot of people are on phones and I pads all of the time. But not only phones and I pads but computures too. it is crazy how many people are on it. I am not on it very much myself though. We should really get off of it.

Information Age Technology LLC's curator insight, December 11, 2013 4:14 PM

A cool graphic about the importance of SEO.

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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | digital marketing | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."

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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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7 Steps to Successful Content Marketing [Infogr...

7 Steps to Successful Content Marketing [Infogr... | digital marketing | Scoop.it
A strategic, well-researched content marketing strategy will help your brand resonate with your target audience, driving leads and sales. (7 Steps to Successful Content Marketing [Infogr...

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Rescooped by Marian Chiraches from Corridor of learning
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Udacity's Sebastian Thrun, Godfather Of Free Online Education, Changes Course

Udacity's Sebastian Thrun, Godfather Of Free Online Education, Changes Course | digital marketing | Scoop.it

He captivated the world with visions of self-driving cars and Google Glass and has signed up 1.6 million students for online classes. So why is he pivoting away from MOOCs?


Via Alastair Creelman
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Jean Jacoby's curator insight, November 14, 2013 1:34 PM

Fascinating bio of Thrun revealing his dissatisfaction with the MOOC.

Rescooped by Marian Chiraches from Social Media, SEO, Mobile, Digital Marketing
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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | digital marketing | Scoop.it

Get 24 tips for creating and promoting engaging content on social media.


Via Kamal Bennani
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Amanda Hoffmann's curator insight, August 30, 2013 10:39 AM

SENSATIONAL USABLE TIPS THAT SMALL BUSINESS CAN USE

Tips include

* Picture sizes

* Link do's and don'ts

* Title size

* How to post in general.