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Le SEO en une image > Actualités Référencement

Le SEO en une image > Actualités Référencement | Digital Marketing | Scoop.it

Faire comprendre le SEO en un visuel, c'est l'objectif de cette infographie qui aidera sans doute ceux qui veulent résumer les pratiques visant à renforcer la visibilité d'un site Internet sur les moteurs de recherche (SEO : Search Engine Optimization).


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How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic | Digital Marketing | Scoop.it
Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

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malek's curator insight, January 24, 2015 11:02 AM

Videos are turning out to be one of the most effective marketing tools. That is whereYouTube can become an ecommerce merchant's dream come true.

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The rise of the quantified self - YouTube

The term “Quantified Self" was coined in 2007 by Wired editors Gary Wolf and Kevin Kelly, who organized a meetup of 30 people. Today, the group has grown to ...

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Art Jones's curator insight, October 30, 2014 11:59 AM

Wearables are here to stay. The forecast is that by 2018 over 400 million wearables will be sold.


Once wearables are integrated with the "internet of everything" it will be destined to provide medical researchers with more data on the personal habits of humans than ever possible.


Yes there will be debates about privacy and security and I hope we can work those things out. Because wearable tech may be one portal thru which we change our understanding of how to achieve lives of maximum wellness and when we require health care as we age, better outcomes
.
#WearableTech #IOT

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9 Mobile App KPIs to Know

9 Mobile App KPIs to Know | Digital Marketing | Scoop.it
Carl asks,

What metrics are most important to my mobile app business?

Great question, Carl — this is both an easy and difficult question to answer. There isn't a one-size-...
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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | Digital Marketing | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

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ePharma Summit: Lilly Launches Online Drug Discovery Game

ePharma Summit: Lilly Launches Online Drug Discovery Game | Digital Marketing | Scoop.it
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Is Your Marketing Healthy? How Sanofi Uses Influence to Improve Lives - Traackr cc @nicochabs

Is Your Marketing Healthy? How Sanofi Uses Influence to Improve Lives - Traackr cc @nicochabs | Digital Marketing | Scoop.it

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How Mayo Clinic Is Using iPads to Empower Patients

How Mayo Clinic Is Using iPads to Empower Patients | Digital Marketing | Scoop.it
A pilot program shows how mobile technology can be used to improve health outcomes and lower costs.
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6 Reasons Every Brand Should Create Social Video

6 Reasons Every Brand Should Create Social Video | Digital Marketing | Scoop.it
Video can be intimidating to social marketers. But by no means does a lack of video experience mean social video shouldn't be a part of a brand's campaign.

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malek's curator insight, February 5, 2014 4:25 PM

Because the videos are only a few seconds long, they are ideal to capture the essence of a live setting without losing a connection to your audience.

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[Infographie] Marketing digital : les indicateurs pour évaluer une campagne

[Infographie] Marketing digital : les indicateurs pour évaluer une campagne | Digital Marketing | Scoop.it
Qu'est ce qu'un taux de conversion ? Un taux de rebond ? Un coût par lead ?…
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rwd-interactive.jpg (620x4114 pixels)

rwd-interactive.jpg (620x4114 pixels) | Digital Marketing | Scoop.it

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25 Helpful Facebook Insights Metrics Definitions

25 Helpful Facebook Insights Metrics Definitions | Digital Marketing | Scoop.it
Use the data provided by these Facebook Insights metrics to optimize the content on your Facebook Page and meet your target audience's needs.
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5 Great Tools for Your SEO

5 Great Tools for Your SEO | Digital Marketing | Scoop.it

 5 Great Tools for Your SEO. Hoping to measure your SEO efforts? Take a look at these 5 great tools for your SEO which can help...


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Bonnie Burns's curator insight, January 23, 2015 11:59 AM

Hoping to measure your SEO efforts? Here are 5 great tools for your SEO which can help get a realistic idea about where your online business reputation stands.

Tdutec Innovación Educativa's curator insight, January 25, 2015 1:16 PM

añada su visión ...

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6 Inbound Marketing Techniques Every Business Should Use

6 Inbound Marketing Techniques Every Business Should Use | Digital Marketing | Scoop.it
Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses.

Inbound marketing is more of an approach than it is a list of tactics. Inbound marketing, at its core, is about attracting prospects to your business rather than going out to find those prospects. Traditional marketing relied on email lists, cold-calling, billboard advertisements, and direct mail.

Modern inbound marketing uses organic search traffic, opt-in email forms, and content publication to attract customers. Inbound marketing is the best approach for today’s businesses, whether B2B, B2C, e-commerce, SaaS, tech, non-tech, brick-and-mortar or otherwise.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Essential Metrics for Successful Mobile Apps [Infographics] - Super Dev Resources

Essential Metrics for Successful Mobile Apps [Infographics] - Super Dev Resources | Digital Marketing | Scoop.it
For assessment of user engagement and behaviour, many developers include app analytics in their apps which can track anonymous user activities. As a developer, what metrics would you want to track and how would you assess the collected data in order to constantly improve and make successful mobile apps? Telerik, the company behind popular app …
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The Intersection of Gaming and Digital Marketing [Infographic]

The Intersection of Gaming and Digital Marketing [Infographic] | Digital Marketing | Scoop.it
Gaming and digital marketing are both rapidly growing industries.

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malek's curator insight, July 11, 2014 7:51 AM

The market for gaming is huge, and digital marketers should think very carefully about which platforms to allocate their budgets to. 

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Le rôle d'un "Chief Digital Officer" est celui d'un "Chief Transformation Officer"

Le rôle d'un "Chief Digital Officer" est celui d'un "Chief Transformation Officer" | Digital Marketing | Scoop.it
La nomination d'un Chief Digital Officer symbolise souvent la volonté de l'entreprise d'embrasser la transformation numérique. Ses missions seront toutefois très différentes d'une entreprise à l'au...
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13 Social Media Best Practices for Healthcare Brands

13 Social Media Best Practices for Healthcare Brands | Digital Marketing | Scoop.it
It’s safe to say that social media is here to stay. Facebook recently celebrated its 10th anniversary and there’s no end in sight. Countless other interactive platforms are sprouting up on a regular basis, making it nearly impossible to determine where your time should be spent developing content and connecting with healthcare consumers. The American Marketing Association's Marketing News journal even refers to social media as "old-school." Social engagement has transitioned from being a shiny, new object to a customer service and healthcare marketing necessity. Many brands -- particularly in healthcare -- find social media to be intriguing, yet illusive. Valuable, but not quite sure how to successfully utilize the social networking websites. And how exactly do you measure success anyway? Algorithms are constantly changing. New Apps are developed at lightning speed.  The rules of engagement are being rewritten every year. It goes without saying that your brand should be utilizing this invaluable space to build relationships with your community, solidify your position as a thought leader, and reinforce what your organization stands for. We all know that no one wants to think of a hospital when they don’t have to. That’s why it’s critical to have a page that people want to engage with, and find useful, valuable information along the way. So when the need eventually arises and a follower of your hospital page is deciding where to look for a provider, that person has a pre-determined positive connection with your brand. With that said, we won’t try to convince you why the opportunity is a no brainer, we’ll simply tell you how to use it most effectively. Here are 13 Best Practices for Healthcare Brands on Social Media: 1. A common rule of thumb that's now universal among brand marketers is the "rule of thirds.” This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each. Additionally, keep a balanced level of sharing – 1-2 posts per day is plenty, no more, no less. 1/3 of posts should be about you or your brand 1/3 of posts should be about your industry, with content from an outside source 1/3 of your posts should be personal interactions “When you shift away from solicitation as a primary focus of social media usage, you can begin to build an authentic community around your brand." Steven Shattuck, writing at HubSpot.com 2. Photos. Use them.  A lot. Time and time again analytics show that people are most engaged with images. Put time and effort into header images that are eye catching. 3. Don’t ignore complaints, and definitely do not delete them -- unless the comment is extremely offensive (e.g. racist). Be transparent, be…

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21 Rules For Social Media Marketing In Healthcare | Health Care ...

21 Rules For Social Media Marketing In Healthcare | Health Care ... | Digital Marketing | Scoop.it
I am normally not a big fan of the word "rules" when it comes to social media, but if you want to be successful on social media and achieve results, you need to follow some basic guidelines. So, whether you call them rules, tips ...

Via Laura Browne, Nikos Papaioannou, Lionel Reichardt / le Pharmageek
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Laura Browne's curator insight, February 26, 2014 8:36 AM

not just relevant for healthcare!

Beverly Morgan's curator insight, March 18, 2014 9:44 AM

Great info and tips for a successful social media campaign! 

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How to Build a DIY Content Marketing System

How to Build a DIY Content Marketing System | Digital Marketing | Scoop.it
Watch this video to see the top social sites, tools and apps you can use right now today, to build your own content marketing system.

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Neil Ferree's curator insight, February 17, 2014 11:42 AM

Before you roll out any type of content marketing system, you should go through the process outlined in this 13 step planning guide. 


Once you know who your target audience is, what social networks they are most active on , what type of content excites them and what media format they prefer, only then you are ready to pull the trigger.


Make sure your social profiles are in sync with your content marketing message so when someone clicks through to read your article or view your video, they get what they are looking for.

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Conseils SEO Référencement : Comment réussir son linkbuilding ?

Conseils SEO Référencement : Comment réussir son linkbuilding ? | Digital Marketing | Scoop.it
Toutes les solutions et techniques, efficaces et autorisées pour mener à bien votre stratégie de netlinking.

Via Alexandre Gignoux
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Soldes : 5 conseils pour réussir vos emailings (infographie)

Soldes : 5 conseils pour réussir vos emailings (infographie) | Digital Marketing | Scoop.it
Sarbacane profite des soldes pour publier une infographie sur la meilleure façon d'optimiser ses emailings pendant cette période.
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Sanofi partners with PatientsLikeMe to promote its clinical trials - PMLiVE

Sanofi partners with PatientsLikeMe to promote its clinical trials - PMLiVE | Digital Marketing | Scoop.it
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Content Creation Strategy That Will Increase Sales

Content Creation Strategy That Will Increase Sales | Digital Marketing | Scoop.it
Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for k...

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Bonnie Burns's curator insight, December 5, 2013 11:24 AM

You can scope out competitors and set up Google Alerts for keywords related to your product or service to get ideas on what the current hot topics are.  You can also look at what’s trending on social media.  Those are great tips.  But what if we dig a little deeper and get a little more strategic about it?