Digital Marketing
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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Digital Marketing | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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Making a Case for Digital Transformation

Making a Case for Digital Transformation | Digital Marketing | Scoop.it
Are you heading towards a digital transformation? A new study from Capgemini and MIT Sloan Management Review shows that the opportunity offered by new digital technologies is clear. Making it happen, however, is a little fuzzy.

Via Luca Naso
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Luca Naso's curator insight, October 8, 2013 10:28 AM

Digital transformation is the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements.


Once companies start to invest in digital technologies and learn how to manage it effectively, there are great benefits. The report cites gains in one or more of three areas: better customer experiences and engagement, streamlined operations, and new lines of business or business models.


The 3 biggest traps on the way to digital are:

1. No sense of urgency

2. Not enough funding

3. IT system limitations

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Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Digital Marketing | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
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mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Muhammad Isa Ismail's curator insight, February 7, 2014 7:17 PM

Don't just sit there, Go mobile!!!

Issa Lopez's curator insight, August 5, 2015 11:34 AM

For most businesses, the digital media as a platform of choice makes more business sense because:

1. digital media is cost effective.

2. digital media makes targeted messaging a lot easier. 

3. digital marketing gives companies more freedom to adjust its campaign.

Rescooped by Khurram Saeed from CIM Academy Digital Marketing
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Bringing Together Paid, Owned, and Earned Media

Bringing Together Paid, Owned, and Earned Media | Digital Marketing | Scoop.it
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach.

Via CIM Academy
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