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Cosmétiques et digital – #1 Recréer son univers de marque sur le digital

Cosmétiques et digital – #1 Recréer son univers de marque sur le digital | Digital marketing | Scoop.it
Si pendant de nombreuses années, les sociétés de luxe et de cosmétiques ont freiné leur arrivée sur Internet, c’était avant tout par crainte
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Infographie Juin 2015 : les 8 sauts de carrière les plus pertinents dans le digital

Infographie Juin 2015 : les 8 sauts de carrière les plus pertinents dans le digital | Digital marketing | Scoop.it
Découvrez notre infographie sur les 8 sauts de carrières les plus pertinents à effectuer dans le digital.
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Comment la révolution numérique a transformé la Fnac

Comment la révolution numérique a transformé la Fnac | Digital marketing | Scoop.it
En amont de La Nuit du Directeur Digital organisée le 16 juin par CCM Benchmark Institut, retrouvez tous les jours le témoignage d'un CDO, parmi les plus innovants.
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Parcours client et magasin connecté - modèle de CGI

Parcours client et magasin connecté - modèle de CGI | Digital marketing | Scoop.it
Le Canadien CGI a installé à Lille son centre d'excellence mondial, au sein duquel un modèle de magasin connecté démontre comment le numérique peut fluidifier le parcours client.
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KPIs for measuring content marketing ROI

KPIs for measuring content marketing ROI | Digital marketing | Scoop.it
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand...
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The Marketing Team of the Future

The Marketing Team of the Future | Digital marketing | Scoop.it
As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready?
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L'influence du digital sur le parcours consommateur | Blog DigiCom de l'ECS Paris

L'influence du digital sur le parcours consommateur | Blog DigiCom de l'ECS Paris | Digital marketing | Scoop.it
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5 tendances du retail en 2015

5 tendances du retail en 2015 | Digital marketing | Scoop.it
L'e-marchand japonais Rakuten et Odile Szabo, directrice marketing et communication de PriceMinister-Rakuten, nous révèlent leurs prévisions de développement pour l'industrie mondiale du Retail au cours des 12 prochains mois.
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What the Collaborative Economy Means to Marketers [Infographic]

What the Collaborative Economy Means to Marketers [Infographic] | Digital marketing | Scoop.it
When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. 
Now, more and more people are sharing their time.

Via Brian Yanish - MarketingHits.com
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101 Best Email Subject Lines of 2014 (...and our 10 worst!)

101 Best Email Subject Lines of 2014 (...and our 10 worst!) | Digital marketing | Scoop.it

What would you learn if you sent 125 million emails in a year?

 

Digital Marketer did just that and we’ve learned a thing or two about what works in the process.

 

We’ve crunched the numbers and are giving you our 101 best subject lines, plus a subject line trick guaranteed to increase your click through rate!...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2014 2:39 AM

Get Digital Marketer's free PDF download of 101 best email subject lines and a subject line trick guaranteed to increase your click through rate!

Chuck Taylor's curator insight, December 11, 2014 9:44 AM

Love this

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L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch

L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch | Digital marketing | Scoop.it

According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70% of consumers are doing online research before making a purchase. What does that mean for brands and marketers? That digital marketing is now more important than it has ever been before.

 

According to Mirela Nemtanu, the company’s manager for corporate communication and public affairs in Romania, “The digital plays a major role: in the cosmetic and beauty area, the percentage of those who search online before buying is 70%. That means that social media is a must.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2014 10:04 AM

Is social media necessary for business? You shouldn't have to ask, but here's more proof positive.

Adlava's curator insight, December 12, 2014 2:18 PM

With more consumers doing online research than ever before, businesses can't continue to ignore the importance of a strong web presence.

WebTech Group's curator insight, December 28, 2014 5:35 PM

L’Oreal: 70% of Consumers Are Now Doing Online Research | Mobile Marketing Watch - St Louis Media

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Data science: 'Machines do analytics. Humans do analysis' | ZDNet

Data science: 'Machines do analytics. Humans do analysis' | ZDNet | Digital marketing | Scoop.it
Two leaders of Booz Allen's data science team talk talent, building a data science team and the machine-human link in analytics.

Via Don Dea
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Luca Naso's curator insight, December 11, 2014 11:33 AM

In Data Science "talent" means to be "relentless in the face of failure"

 

Insights (aka Big Data Value) builds on Big Brains:

No machine can be a miracle cure. Humans have to find the patterns, ask the right questions and make the connections in the data.

Carla Gentry CSPO's curator insight, December 14, 2014 9:42 AM

Sullivan isn't big on analytics technology that serves as a magic bullet to data science. No machine can be a miracle cure. Humans have to find the patterns, ask the right questions and make the connections in the data. "Machines do analytics," explained Sullivan. "Humans do analysis." Computers are good at detail and examining the past, but real data science requires imagination and cognitive ability.

Fàtima Galan's curator insight, December 17, 2014 3:48 AM

"Data science is a team sport and you need a diverse team to explore multiple angles."

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digitaLuxury - L’actualité digitale des marques de luxe

digitaLuxury - L’actualité digitale des marques de luxe | Digital marketing | Scoop.it
L’actualité digitale des marques de luxe (site de marque, e-commerce et campagnes publicitaires)
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L’Oréal's Makeup Genius App: The Cosmetics Counter Goes Digital

L’Oréal's Makeup Genius App: The Cosmetics Counter Goes Digital | Digital marketing | Scoop.it
The beauty giant makes a digital cosmetics counter—and an endless supply of testers—for your smartphone
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How to Improve Your Facebook’s Organic Reach

How to Improve Your Facebook’s Organic Reach | Digital marketing | Scoop.it
When your Facebook engagement and reach start to slow down, what do you do? Chances are you blame Facebook’s algorithm. And although Facebook's algorithm m

Via Agi Anderson
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Agi Anderson's curator insight, May 18, 2015 10:01 AM

Infographic is informative! Stay tuned, working on a post about using Facebook Call-To-Action!

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Quels sont les principaux acteurs du marché de la DMP ?

Quels sont les principaux acteurs du marché de la DMP ? | Digital marketing | Scoop.it
Achat média, activation CRM et qualification d'audience... Beaucoup de plateformes ont des positionnements très spécifiques qu'il faut connaître pour trouver le candidat idéal.
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Le vocabulaire du Big Data

Le vocabulaire du Big Data | Digital marketing | Scoop.it
Comme pour toute nouvelle technologie, le Big Data apporte son lot de nouveaux termes. Certains sont nés dans le cerveau des développeurs, d'autres viennent de la statistique.
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Native advertising : des recommandations pour une meilleure transparence

Native advertising : des recommandations pour une meilleure transparence | Digital marketing | Scoop.it
IAB UK recommande notamment d'"utiliser des éléments visuels permettant aux internautes de comprendre immédiatement qu'il s'agit de contenu marketing compilé par une tierce partie
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Infographie : Les pratiques du Web-to-store en France

Infographie : Les pratiques du Web-to-store en France | Digital marketing | Scoop.it
Les moteurs de recherche sont les principales sources d'information sur Internet avant un achat en magasin, selon un sondage BVA pour Mappy.
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10 nouvelles tendances de consommation pour 2015 et au-delà

10 nouvelles tendances de consommation pour 2015 et au-delà | Digital marketing | Scoop.it
Selon une étude de l'observatoire ConsumerLab d'Ericsson, de nouvelles tendances de consommation vont apparaître dès l'an prochain.
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Les 10 innovations présentées au Lab Postal 2014

Les 10 innovations présentées au  Lab Postal 2014 | Digital marketing | Scoop.it
Dix startups et PME innovantes ont été mises en avant lors du Lab Postal 2014, l’événement d’innovation ouverte de La Poste. Des innovations portant sur la confiance numérique, l’expérience client, la ville intelligente ou l'e-santé.

Via GCX France Canada, Jérôme MONANGE
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30 Things You Must Do On Twitter For Outrageous Success In 2015

30 Things You Must Do On Twitter For Outrageous Success In 2015 | Digital marketing | Scoop.it
Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this.

Via Brian Yanish - MarketingHits.com
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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | Digital marketing | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2014 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 2014 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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Ready For A Digital Detox? - Forbes

Ready For A Digital Detox? - Forbes | Digital marketing | Scoop.it
Now is a great time of year to do a digital detox. If you’re overwhelmed, overloaded, and struggling to keep up, it could be high time to take a step back.
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How Consumers Prefer to Receive Marketing Messages

How Consumers Prefer to Receive Marketing Messages | Digital marketing | Scoop.it
Customer Behavior - Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.

Via Kamal Bennani
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Mike Allen's curator insight, December 11, 2014 6:39 PM

Useful, but loyalty and good content navigation mean value to your chosen audience

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Cosmétiques et digital – #1 Recréer son univers de marque sur le digital

Cosmétiques et digital – #1 Recréer son univers de marque sur le digital | Digital marketing | Scoop.it
Si pendant de nombreuses années, les sociétés de luxe et de cosmétiques ont freiné leur arrivée sur Internet, c’était avant tout par crainte
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