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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | Digital Marketing | Scoop.it
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
Justin Bruce's insight:

Morgan has captured this beautifully. It's a complex landscape and there are many spruikers flogging their wares. The big question is who to trust?

 

The answer is not who but what! you can trust the data and that is the beauty of online. If you focus on SMART goals (Specific, Measurable, Achievable, Realistic and Timely) and make sure that all your team are on the same page then there are no excuses for failure.

 

Of course it's not that simple. There are two inherent problems

1. Constant measuring, analysing and implementing takes time

2. To minimise the cost of testing I need to trust my partners to guide me on best practices for my industry.

 

The solution is to find partners who can prove their success in increments, ie start with small campaigns that delivers leads which convert to sales then grow that campaign. Partners who can and will report on the SMART goals you set and not all the fluff around it, ie leads to sales not impressions and clicks. And partners who guide you through the risk and reward of every campaign by educationg you and honestly admitting to failure, beware the agency who promises the world.

 

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33 Free Social Media Marketing Tools for Small Businesses

33 Free Social Media Marketing Tools for Small Businesses | Digital Marketing | Scoop.it

Small business owners may find it challenging navigating through the fast-paced world of social media.


Via Daniel Watson
Justin Bruce's insight:

Love tools that make your work load easier and increase your productivity? So do I  but finding which ones to use is often time consuming with trial and lots of error. Here's  a well thought out list for Social Media.

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Dielle Web e Grafica's curator insight, March 28, 2016 10:30 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Kate Marsh's curator insight, March 28, 2016 11:23 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Connie Butcher's curator insight, March 28, 2016 1:37 PM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

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29 Social Media Tools Recommended by the Pros |

29 Social Media Tools Recommended by the Pros | | Digital Marketing | Scoop.it
Discover 29 hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
Justin Bruce's insight:

If you are running a sociaol media campaign for your business here are some awesome social media tools thanks to our friends over at #socialmediaexaminer

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Scooped by Justin Bruce
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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | Digital Marketing | Scoop.it
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
Justin Bruce's insight:

Morgan has captured this beautifully. It's a complex landscape and there are many spruikers flogging their wares. The big question is who to trust?

 

The answer is not who but what! you can trust the data and that is the beauty of online. If you focus on SMART goals (Specific, Measurable, Achievable, Realistic and Timely) and make sure that all your team are on the same page then there are no excuses for failure.

 

Of course it's not that simple. There are two inherent problems

1. Constant measuring, analysing and implementing takes time

2. To minimise the cost of testing I need to trust my partners to guide me on best practices for my industry.

 

The solution is to find partners who can prove their success in increments, ie start with small campaigns that delivers leads which convert to sales then grow that campaign. Partners who can and will report on the SMART goals you set and not all the fluff around it, ie leads to sales not impressions and clicks. And partners who guide you through the risk and reward of every campaign by educationg you and honestly admitting to failure, beware the agency who promises the world.

 

more...
No comment yet.