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INBOUND 2014 Keynote - Brian Halligan & Dharmesh Shah - YouTube

#INBOUND14 http://inbound.com HubSpot co-founders, Brian Halligan & Dharmesh Shah, introduce HubSpot CRM, Sidekick, and new features of the HubSpot Marketing...
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Five Pop Ups That Will Blow Your Mind | SEJ

Five Pop Ups That Will Blow Your Mind | SEJ | Digital Marketing | Scoop.it
Pop ups work, as long as you’re doing it right. And if you’re looking for examples to follow, you can’t go wrong with the ones featured here.
Jon DiPietro's insight:

We love to hate them, but - darnit - they work.

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO | Digital Marketing | Scoop.it
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.
Jon DiPietro's insight:

NAP is not enough any more!

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Customer Journey Maps - Whiteboard Friday

Customer Journey Maps - Whiteboard Friday | Digital Marketing | Scoop.it
The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.
Jon DiPietro's insight:

Just spoke with a prospect about this yesterday. The customer journey allows you to break up and segment your efforts into appropriate chunks and develop appropriate tactics.

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Marketers Need to Think More Like Publishers

Marketers Need to Think More Like Publishers | Digital Marketing | Scoop.it
Exciting content beats advertising gimmicks.
Jon DiPietro's insight:

Best line: "But marketing in the digital age is less about grabbing attention and more about holding attention." This is key! Don't be a marketing narcissist. Create experiences that will lead to results.

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The Finely Tuned Sales and Marketing Machine

This presentation discusses how and why to align technology with business processes. According to a recent CMO Council survey, 9 out of 10 companies say that …
Jon DiPietro's insight:

Here's a "slidedoc" I wrote about the alignment of sales and marketing with technology.

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Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Digital Marketing | Scoop.it
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
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HubSpot Plans A $100 Million IPO

HubSpot Plans A $100 Million IPO | Digital Marketing | Scoop.it
The company has 11,624 customers in more than 70 countries.
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In yesterday's least surprising news...

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Why No Amount of Social Media Can Ever Equal Meeting Face to Face

Why No Amount of Social Media Can Ever Equal Meeting Face to Face | Digital Marketing | Scoop.it
The focus on building a gleaming Internet presence should never distract from the irreplaceable importance of looking people in the eye.
Jon DiPietro's insight:

I've always said that social media keeps relationships warm between face to face meetings. It's not an either/or.

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Court: Facebook Likes Are Not Property - AllFacebook

Court: Facebook Likes Are Not Property - AllFacebook | Digital Marketing | Scoop.it
Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.
Jon DiPietro's insight:

"Given the tenuous relationship between likes on a Facebook page and the creator of the page, the likes cannot be converted in the same manner as goodwill or other intangible business interests." Interesting ramifications for businesses who view audiences as a marketing asset.

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Google Says HTTPS Is A Ranking Signal, But It’s Not Really

Google Says HTTPS Is A Ranking Signal, But It’s Not Really | Digital Marketing | Scoop.it
Is it worth it for webmasters to switch to HTTPS in light of Google's recent announcement?
Jon DiPietro's insight:

Finally, an article that calls a spade a spade. This is all political on Google's part, and doesn't really promote Internet security.

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