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Rescooped by Jenn Egroff from The MarTech Digest
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10 ways startups can get the most out of LinkedIn

10 ways startups can get the most out of LinkedIn | Digital Marketing | Scoop.it
1. Have a Completed Profile

2. Customize Your Websites

3. Make Connections With Everyone

4. Join Targeted Groups

5. Include Your Company Profile

6. Be Compelling

7. Recommend Others

8. Use Twitter to Connect

9. Make Sure Your Search Ranking is Optimized

10. Use Advanced Applications

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via CYDigital
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CYDigital's curator insight, November 30, 2015 5:55 PM

Oh by the way: not only for startups.

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Digital Marketing's Easy, Until You Try It - CMSWire

Digital Marketing's Easy, Until You Try It - CMSWire | Digital Marketing | Scoop.it
Digital Marketing's Easy, Until You Try It
CMSWire
All you need to do is give away a free version of your product and crank up the ______ marketing engine and you are good to go.
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Rescooped by Jenn Egroff from SEO and Social Media Marketing
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Digital Marketing | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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What marketers need to know about lead scoring with video – Vidyard

What marketers need to know about lead scoring with video – Vidyard | Digital Marketing | Scoop.it
Are you using a lead scoring model? Does it incorporate how much time your prospects spend with video assets? (it probably should!)
Jenn Egroff's insight:

Loved this article as it is very timely for me. How do you score leads?

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Rescooped by Jenn Egroff from Social media publishing and curation
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3 Key Hashtag Strategies: Get Started on Marketing Your Business and Content

3 Key Hashtag Strategies: Get Started on Marketing Your Business and Content | Digital Marketing | Scoop.it
Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).

Via Ally Greer
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Rescooped by Jenn Egroff from Social Media, SEO, Mobile, Digital Marketing
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The Beginner's Guide to Google+

The Beginner's Guide to Google+ | Digital Marketing | Scoop.it
If you're a newbie to Google+, these tips will help you get started.

Via Kamal Bennani
Jenn Egroff's insight:

I absolutely love Google+ and can't wait till all of my friends and colleagues are using it regularly.

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The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | Digital Marketing | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello
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Randi Thompson's curator insight, September 14, 2013 7:15 AM

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

BSN's curator insight, September 15, 2013 11:18 AM

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

Rescooped by Jenn Egroff from Social Media, SEO, Mobile, Digital Marketing
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12 Tools to Create Infographics

12 Tools to Create Infographics | Digital Marketing | Scoop.it

An infographic is a visually engaging tool to convey compelling data. It can also be a good way to spread your marketing message.

Here is a list of online tools to create infographics. There are simple templates to easily create and customize infographics, as well as marketplaces to source your infographic projects. You may utilize infographic sites, collaborative diagram sites, and timeline sites. There are both free and premium tools.


Via Kamal Bennani
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Amandine Chaubet's curator insight, October 9, 2013 7:51 AM

Des conseils pour créer vos affiches!

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Small Businesses Can’t Miss These 3 Digital Marketing Trends

Small Businesses Can’t Miss These 3 Digital Marketing Trends | Digital Marketing | Scoop.it
Blog post at Smart Boy Designs : A little self-evaluation never hurts — ask yourself, is your business or organization utilizing social media effectively to help drive awa[..] (Small Businesses Can't Miss These 3 Digital Marketing Trends
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Online DIY - The pros and cons of DIY website development - Leaders in Heels | Only Womens Business

Online DIY - The pros and cons of DIY website development - Leaders in Heels | Only Womens Business | Digital Marketing | Scoop.it
Thinking of creating your own DIY website or managing your own online marketing? Before you start installing your newly chosen web template - stop and read this guide to the pros and cons of going it alone.

Via Prof. Hankell
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Prof. Hankell's curator insight, September 25, 2013 6:53 AM

DIY = Do It Yourself

Rescooped by Jenn Egroff from Public Relations & Social Marketing Insight
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The New Rules of Selling [SlideShare]

The New Rules of Selling [SlideShare] | Digital Marketing | Scoop.it

Click through the new rules of selling in this SlideShare from David Meerman Scott.In Scott's new book (and in this SlideShare), explore how Sales is evolving, redefining its own space, and shaping the world of Services along with it. If you're familiar with the inbound marketing story and the shift to a digital, consumer-driven world, I suspect much of this will resonate with you....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 28, 2014 10:34 AM
We are all in sales says David Meerman Scott in his new book.
Bryan Shoemaker's curator insight, August 29, 2014 1:32 PM

The slide show is long, but really good info here...

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7 Steps to Content Marketing Success - Marketing Technology Blog

7 Steps to Content Marketing Success - Marketing Technology Blog | Digital Marketing | Scoop.it
7 Steps to Content Marketing Success by Douglas Karr on Marketing Technology Blog
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Rescooped by Jenn Egroff from Social Media, SEO, Mobile, Digital Marketing
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Why Google+ is Big News for Online Marketers in 2014

Why Google+ is Big News for Online Marketers in 2014 | Digital Marketing | Scoop.it

Here are three compelling reasons to integrate this platform into your 2014 online marketing strategy.

 


Via Kamal Bennani
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Marilyn Moran's curator insight, January 13, 2014 10:35 PM

Google+ is Google. Get on board or miss the train.

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The Number One Mistake Everybody Makes on Twitter

The Number One Mistake Everybody Makes on Twitter | Digital Marketing | Scoop.it
There is a feature on Twitter that has been misunderstood since the day it was introduced.Now if you're "oldschool Twitter" like I am, you'll remember that when the service launched, the "@" signal
Jenn Egroff's insight:

Yes! @garyvee is the man.

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10 Blogs Every B2B Marketer Should Read [INFOGRAPHIC]

10 Blogs Every B2B Marketer Should Read [INFOGRAPHIC] | Digital Marketing | Scoop.it
A look at 10 blogs every B2B marketer should read (complete with a corresponding infographic).
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How to Use Twitter During Events and Conferences | Reputation Capital: Premium Content for B2B Inbound Marketing

How to Use Twitter During Events and Conferences | Reputation Capital: Premium Content for B2B Inbound Marketing | Digital Marketing | Scoop.it
If you're planning a conference or trade show (or just planning on attending!), browse our tips on how to use Twitter to successfully to promote your event and encourage tweeting among participants.
Jenn Egroff's insight:

These 4 tips are event planning 'musts'- especially if it is a tech-focused!

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Rescooped by Jenn Egroff from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Susan Velez's curator insight, October 5, 2013 12:50 PM

Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Rescooped by Jenn Egroff from Marketing Strategy and Business
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The Definitive Guide to Copywriting by Neil Patel

The Definitive Guide to Copywriting by Neil Patel | Digital Marketing | Scoop.it

Excerpt from article "The Definitive Guide to Copywriting" by Neil Patel on his Quick Sprout Blog:

Here is what you will learn in this 30,000-plus-word guide:
- Introduction http://bit.ly/GDHQ1v

- Chapter 1: Laying a Solid Foundation http://bit.ly/19vqydu

- Chapter 2: How to Better Understand Your Customers and Write More Compelling Copy http://bit.ly/1cnFlOu

- Chapter 3: Headline Writing 101: How to Write Attention Grabbing Headlines That Convert http://bit.ly/19vqAC0

- Chapter 4: 4 Persuasion Secrets of Professional Copywriters http://bit.ly/1cnFmlA

- Chapter 5: Why Your Copy Shouldn’t Be About You and Six Other Proven Tips For Better Writing http://bit.ly/19vqydx

- Chapter 6: 5 More Secrets For Powerful Copy That Convinces People to Buy http://bit.ly/1cnFlOy

- Chapter 7: How to Close a Deal With Your Copy http://bit.ly/19vqAC4

- Chapter 8: Long VS Short Copy – Which is Better? http://bit.ly/1cnFoJW

- Chapter 9: How to Combine Copy and Design For Optimal Results http://bit.ly/19vqydz

- Chapter 10: The Golden Rule of Copy – Test, Test and Test Some More http://bit.ly/1cnFoJY

Read full, original and great guide by Neil Patel here:
http://www.quicksprout.com/2013/10/07/the-definitive-guide-to-copywriting/


Via Giuseppe Mauriello
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The Best [And Worst] Times To Post On Social Media

The Best [And Worst] Times To Post On Social Media | Digital Marketing | Scoop.it
It's the million-dollar marketing question: When's the best time to post on social media? Here's a hint: Let your data be your guide.
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30 Digital Marketing Statistics You Shouldn’t Miss [Infographic]

30 Digital Marketing Statistics You Shouldn’t Miss [Infographic] | Digital Marketing | Scoop.it
List posts with images and videos increase links at 567 percent more than normal posts. This and more digital marketing facts in this infographic.

Via Thomas Faltin
Jenn Egroff's insight:

One of the best digital marketing infographics that I've read in a while. Going to putting these stats to good use!

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