Digital Marketing
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Rescooped by Jack Feuer from New Customer - Passenger Experience
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Taking a long view on #Digital #Marketing

Taking a long view on #Digital #Marketing | Digital Marketing | Scoop.it
Consumers’ passion for and rapid adoption of technology presents both opportunities and risks for all businesses in their digital marketing

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 19, 2013 5:35 PM

Jack highlights the key implications:


- Understand your target audience.


- Actively listen to your current customers and optimize their ratings and reviews. 


- Increasingly move resources from offline to online. 


- The open and closed web should be central to you marketing strategy. 


- Don’t underestimate social media. 


- Be willing to cannibalize yourself….before you’re cannibalized by a competitor or distributor.


- Understand that customer experience is key to loyalty.


- Really understand your metrics. 


- Use media and device attribution to measure and/or estimate return value (versus last-click measurement). 

 

Share your thoughts on the above.

Rescooped by Jack Feuer from Hospitality Digital Marketing & Beyond
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Reviews Are the Brass Ring on Google's Carousel | DMW Industry Analysis

Reviews Are the Brass Ring on Google's Carousel | DMW Industry Analysis | Digital Marketing | Scoop.it

Via Alexandre Guapyassu
Jack Feuer's insight:

primary research yields useful findings.

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