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How eCommerce Merchants Can Take Off With Twitter - infographic

How eCommerce Merchants Can Take Off With Twitter - infographic | Digital Marketing | Scoop.it
This social media infographic provides unique insights into how e-commerce merchants can attract and convert loyal shoppers with Twitter.

Via Thomas Faltin
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Creating a Responsive Email Design (Infographic)

Creating a Responsive Email Design (Infographic) | Digital Marketing | Scoop.it
With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Digital Marketing | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
Granify's insight:

Look into the crystal ball of digital marketing.

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How to Use Social Login for Better Customer Relationships

How to Use Social Login for Better Customer Relationships | Digital Marketing | Scoop.it
Social login purely as a means of offering website visitors a frictionless option to access your website does not do it justice in your business.
Granify's insight:

"71% of consumers are more likely to buy products/services based on social media referrals."

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10 Bizarre Things That Influence Customers Online « Get Elastic Ecommerce Blog

10 Bizarre Things That Influence Customers Online « Get Elastic Ecommerce Blog | Digital Marketing | Scoop.it

Although conversion "best practices" should be taken with a grain of salt, these are some interesting results that hint at some underlying tendencies of web users. I especially like the eyetracking study.


Via Justin Norris
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The Skrillex Way of Content: Build and Drop for Better Blog Balance

The Skrillex Way of Content: Build and Drop for Better Blog Balance | Digital Marketing | Scoop.it
A look at how we think about content at Buffer. How to plan and brainstorm to create a good ebb and flow to the content you produce.
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5 Bad Inbound Marketing Habits (and How to Break Them)

5 Bad Inbound Marketing Habits (and How to Break Them) | Digital Marketing | Scoop.it
Looking to succeed with Inbound? Then don't fall victim to these common Inbound Marketing habits!
Granify's insight:

Being a perfectionist will keep you from hitting the publish button and improving your content marketing strategy. 

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The Value of Coupons in Digital Marketing [Infographic]

The Value of Coupons in Digital Marketing [Infographic] | Digital Marketing | Scoop.it
The Value of Coupons in Digital Marketing [Infographic] - infographic Marketing
Granify's insight:

"57% of shoppers say they would not have made a purchase without a coupon first." Wow!

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How Video Marketing Creates Immediate SEO Results - Business 2 Community

How Video Marketing Creates Immediate SEO Results - Business 2 Community | Digital Marketing | Scoop.it
How Video Marketing Creates Immediate SEO Results
Business 2 Community
No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition.
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5 Ways to Use Your Visitors' Cognitive Biases to Your Advantage - ClickZ

5 Ways to Use Your Visitors' Cognitive Biases to Your Advantage - ClickZ | Digital Marketing | Scoop.it
5 Ways to Use Your Visitors' Cognitive Biases to Your Advantage
ClickZ
At its core, conversion optimization is all about psychology.
Granify's insight:

This is a lengthy read, but it is chock full of information about psychological influences on consumers.

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Infographic: 10 Must Know Email Marketing Stats | Mobile Marketing Watch

Infographic: 10 Must Know Email Marketing Stats | Mobile Marketing Watch | Digital Marketing | Scoop.it
Granify's insight:

"For every $1 spend on email marketing, average ROI is $44.25"

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A View To A Thrill: Why Marketers Need To Get Visual, Fast

A View To A Thrill: Why Marketers Need To Get Visual, Fast | Digital Marketing | Scoop.it
A long time ago in a land far away... ok it wasn't all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it.  That something had to do with the way we [...]
Granify's insight:

'Including video in an introductory email reduced the number of subscriber opt-outs by 75%'

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The Rise of Contextual Marketing

The Rise of Contextual Marketing | Digital Marketing | Scoop.it
What contextual marketing is, what the challenges are, and how ecommerce stores can do it.
Granify's insight:

The rise of contextual marketing and why it is important to Ecommerce

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How to optimize your Pinterest presence for real returns

How to optimize your Pinterest presence for real returns | Digital Marketing | Scoop.it
Pinterest's alternative social networking approach, based on visual discovery, gives businesses a unique opportunity to showcase their brands in a way that’s easy and fun to consume.
Granify's insight:

"According to a report from Monetate, 20% of total social referralsto commerce sites originate from Pinterest. Shoppers who are referred to a site from Pinterest are 10% more likely to make a purchase; and Pinterest referrals spend 70% more on average than visitors from non-social channels."


Those numbers are hard to ignore for those in B2C Ecommerce.

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Why Marketing Is A Lot Like Dating - Granify

Why Marketing Is A Lot Like Dating - Granify | Digital Marketing | Scoop.it
Imagine a single’s mixer.  Hundreds of eligible singles walk through a bar chatting with each other, hoping to find someone interesting, attractive and worth spending time with. Now imagine a man and a woman engrossed in conversation.  They’re getting along wonderfully.  Clearly they have a lot in common.  Similar interests, values and life goals.  It
Granify's insight:

Would you propose to a person on the first date??

Like being in a relationship, you have to build trust before you make your proposition.

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