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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | Digital Marketing | Scoop.it
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

Via Kamal Bennani
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6 Brands That Are Mastering Vine

6 Brands That Are Mastering Vine | Digital Marketing | Scoop.it

With more than 13 million users, and counting, it’s now fair to say that Vine is here to stay.

It is also clear that Vine means business.

We saw brands jump on the Vine-wagon fast and fearless. However, a few early adopters have since become social dropouts.


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How To Use Hashtags In Your Social Media Marketing - Business 2 Community

How To Use Hashtags In Your Social Media Marketing - Business 2 Community | Digital Marketing | Scoop.it

How To Use Hashtags In Your Social Media Marketing Business 2 Community Whether you like them or not, hashtags are a key part of social media marketing. In fact, 71 percent of people on social media use hashtags.

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Paul Calkin's curator insight, June 25, 2013 11:19 AM

Hashtags: get the update!

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Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool For Creating Web Apps, Sites And Ads

Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool For Creating Web Apps, Sites And Ads | Digital Marketing | Scoop.it

Google will soon launch Google Web Designer, an HTML5 development tool for “creative professionals.” The service, Google says, will launch within “the coming months” and is meant to “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.”

 


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ramil navidad's curator insight, June 17, 2013 3:04 PM

lookinf forward to see what they come up with

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Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest | Digital Marketing | Scoop.it

Looking to measure your Pinterest ROI? Here's an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.


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5 Tools For Creating Your Own Infographics

5 Tools For Creating Your Own Infographics | Digital Marketing | Scoop.it

With these services, you don’t have to be a designer to create a high-quality, effective infographic.


Via Kamal Bennani
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Cindy Navarro's curator insight, June 10, 2013 2:24 PM

This is something I want to learn to do.

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Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Digital Marketing | Scoop.it

Infographic. The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition.


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7 Killer Landing Page Design Tips to Maximize Your Conversion Ratio

7 Killer Landing Page Design Tips to Maximize Your Conversion Ratio | Digital Marketing | Scoop.it

One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about your conversion rate. If you’re like most sites on the web, you’re throwing a lot of sales out the window by making some simple mistakes or missing a few key pointers. Let’s talk about where to put our focus in order to maximize conversions.

 


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5 Creative Ways to Drive More Traffic to Your Blog Posts

5 Creative Ways to Drive More Traffic to Your Blog Posts | Digital Marketing | Scoop.it

Blogging: how to promote your blog post over a wider variety of social platforms and different types of media.


Via Kamal Bennani
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Uma Raghavan's curator insight, June 12, 2013 1:58 AM

It is all about being there!

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What Social Media Accounts do You Need for Business and Why?

What Social Media Accounts do You Need for Business and Why? | Digital Marketing | Scoop.it

There are almost 200 active social media websites at this point and more are being developed around the world every single day. Selecting the ones that most suit the nature of your business, products and services, and target readers is essential. Here are few of the most used social media accounts for business:

 


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Keyword Methodology: How to Jumpstart Your SEO Strategy

Keyword Methodology: How to Jumpstart Your SEO Strategy | Digital Marketing | Scoop.it
Search Engine Marketing - You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...

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Twitalytics Arrive: Official Twitter Analytics Released To The Public

Twitalytics Arrive: Official Twitter Analytics Released To The Public | Digital Marketing | Scoop.it

The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.


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IASSIST-DVIG's curator insight, June 13, 2013 2:12 PM

Twitter analytics made easy

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Tutti i finanziamenti per avviare una start-up: venture capital, banche ... - FASI.biz - Finanza Agevolazioni Sviluppo Investimenti

Tutti i finanziamenti per avviare una start-up: venture capital, banche ... - FASI.biz - Finanza Agevolazioni Sviluppo Investimenti | Digital Marketing | Scoop.it
Tutti i finanziamenti per avviare una start-up: venture capital, banche ...
FASI.biz - Finanza Agevolazioni Sviluppo Investimenti
Start-up - foto di Mike Myatt Da idea a impresa solo andata.
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Social Media and Link Building

Social Media and Link Building | Digital Marketing | Scoop.it

Since Google introduced the Panda and Penguin many people believe that link building, and SEO for that matter, are dead. Are they? No, this is certainly not the case. Here is why websites that are currently ranked on the first page of Google are there: they have strong authority links. They wouldn’t be there if they had weak, low value links.

However with the shift in Google algorithms switching from page rank to domain authority, there are definitely changes in the SEO world. There is a massive emphasis on content and social signals. With that in mind, here are some useful tips on how social media can help you build a strong backbone for your link building.


Via Alex Butler
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Data Created Every Minute

Data Created Every Minute | Digital Marketing | Scoop.it
A mind-blowing infographic on how much data is created on the Internet every minute. Data never sleeps and will continue to grow even more than today.

Via Luca Naso
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Luca Naso's curator insight, June 18, 2013 5:51 AM

What is Big Data made of?

 

Big Data is not just some abstract concept used to mystify IT specialists, it is the result of an avalanche of digital activity.

With every website browsed, status shared, or photo uploaded, we leave digital trails that continually grow the mass of Big Data.

 

This nice infographic gives some examples of how much data is created every minute.

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6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand | Digital Marketing | Scoop.it

Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.


Via Kamal Bennani
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Scott Armstrong's curator insight, June 10, 2013 11:07 AM

Great support for using an anchor strategy!

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A day in the life of a... Head Of Digital Marketing

A day in the life of a... Head Of Digital Marketing | Digital Marketing | Scoop.it

Ben Liau is digital marketing manager at Meyer Australia, a manufacturer of cookware (including brands such as Anolon, Circulon, Raco and Esteele). Here he explains what he gets up to, in an average working day.


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How to Use Google Webmaster Tools to Maximize Your SEO Campaign

How to Use Google Webmaster Tools to Maximize Your SEO Campaign | Digital Marketing | Scoop.it

When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.


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Ajish Kumar's curator insight, June 19, 2013 5:33 AM

Webmaster always gets insights.

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How to Setup a LinkedIn Company Page

How to Setup a LinkedIn Company Page | Digital Marketing | Scoop.it

A LinkedIn Company Page serves as a hub where members can learn more about your company and its products and services. This is the primary way for a company to have a presence in LinkedIn.

Three basic steps are involved in setting up a Company Page:

Create a company profile;Add a "Products and Services" tab;Request customer recommendations.


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10 Top Link Building Tools to Make Your Life Easier - Business 2 Community

10 Top Link Building Tools to Make Your Life Easier - Business 2 Community | Digital Marketing | Scoop.it

Link building is not one task in itself, it is a series of events. Everyone completes these steps differently and has a variation on what tools they love to use, but I have a few particularly useful ones that I use at least once a week. I chose these tools because they are easy to use, uncomplicated, and mostly free.

 


Via Kamal Bennani
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Ajish Kumar's curator insight, June 19, 2013 5:34 AM

Another good one.

UniqueWebsites's curator insight, June 22, 2013 12:33 PM

Some useful tools here, some of which I hadn't found before

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Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates | Digital Marketing | Scoop.it

Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.


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How 7 Experts Solve Their Most Painful Email Marketing Problems

How 7 Experts Solve Their Most Painful Email Marketing Problems | Digital Marketing | Scoop.it

Agree email marketing can sometimes be a pain? These answers to email problems are sure to keep you sane.


Via Kamal Bennani
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Lynn O'Connell for O'Connell Meier's curator insight, June 12, 2013 11:03 PM

Practical tips for A/B testing, managing email schedules, and repurposing content

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4 Ways To Grow Your Business With Pinterest

4 Ways To Grow Your Business With Pinterest | Digital Marketing | Scoop.it

There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business?


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How To Make Your SEO - REAL SEO

How To Make Your SEO - REAL SEO | Digital Marketing | Scoop.it

Online marketers are anxious to see how the recently announced Google Penguin 2.0 update will impact their website marketing.


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Quanto si deve spendere per i servizi SEO? [PARTE 2] - Ninja Marketing

Quanto si deve spendere per i servizi SEO? [PARTE 2] - Ninja Marketing | Digital Marketing | Scoop.it
Quanto si deve spendere per i servizi SEO?
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