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Average mobile spend down as social influence increases

Average mobile spend down as social influence increases | Digital Marketing | Scoop.it
In an interesting twist on the mobile is king rhetoric of the last 12 months, a new study this month has found that average mobile spend has fallen.
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Is Twitter about to kill off one of its most important features? - Fabric Digital

Is Twitter about to kill off one of its most important features? - Fabric Digital | Digital Marketing | Scoop.it
Twitter has been making significant tweaks to some of its core front-end functionality for most of this year. Does this latest test go too far?
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John Lewis Christmas 2015 #Manonthemoon: The Reaction - Fabric Digital

John Lewis Christmas 2015 #Manonthemoon: The Reaction - Fabric Digital | Digital Marketing | Scoop.it
It’s official, Christmas is here! John Lewis have launched their 2015 Christmas campaign, Man on The Moon, and reactions have...
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What do we do when Facebook goes down? - Fabric Digital

What do we do when Facebook goes down? - Fabric Digital | Digital Marketing | Scoop.it

"On the evening of Monday 28th September 2015, for the second time in less than a week, Facebook users were greeted with a “Sorry, something went wrong” message when trying to access the social networking site. We all know that downtime isn’t ideal for any website, but the problem becomes serious when you’re the 2nd most visited domain in the world and your company makes thousands of pounds every minute. Facebook were, of course, pretty quick to acknowledge their mistakes and apologise but this didn’t stop some instant repercussions."

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Why are some high-street retailers so resistant to e-commerce? - Fabric Digital

Why are some high-street retailers so resistant to e-commerce? - Fabric Digital | Digital Marketing | Scoop.it
In a world dominated by internet-first retailers such as Asos and ao.com, it's odd to think that some giant high-street names don't really exist in a...
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Why has everyone seemingly fallen out of love with Twitter?

Why has everyone seemingly fallen out of love with Twitter? | Digital Marketing | Scoop.it
The recent news coming out of Twitter's San Francisco head office hasn't made pretty reading of late. But why is Twitter struggling to grow user numbers?
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Off-page SEO: 26 ways to promote your website - Fabric Digital

Off-page SEO: 26 ways to promote your website - Fabric Digital | Digital Marketing | Scoop.it
Off-page SEO is the process by which signals can be built that help rank a website within search results. Off-page SEO techniques vary drastically with some
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Google to rethink its social offering - Fabric Digital

Google to rethink its social offering - Fabric Digital | Digital Marketing | Scoop.it
Google has announced that it is to rethink its social offering, Google+, in a blog post published yesterday. Google+ has to this point been an integral part
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Want more Twitter traffic? Target the night owls - Fabric Digital

Want more Twitter traffic? Target the night owls - Fabric Digital | Digital Marketing | Scoop.it
A new social media study by Buffer, the largest of its kind, has discovered that the best time to generate more Twitter traffic is in the early hours of the
Fabric Digital's insight:

Want more #Twitter traffic? A new study by @buffer suggests you should target the night owls! Discover more here - bit.ly/1eg8uyc

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Google telling new websites not to 'build' links is garbage advice

Google telling new websites not to 'build' links is garbage advice | Digital Marketing | Scoop.it
When it comes to actually marketing a website, the lines between what Google wants you to do and what you need to do start to blur. Discover more here!
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The importance of content marketing - Fabric Digital

The importance of content marketing - Fabric Digital | Digital Marketing | Scoop.it
Most people who work in the world of digital marketing will understand the importance of content marketing, but just how important is content?
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Google tells marketers to create better ads to beat ad blockers - Fabric Digital

Google tells marketers to create better ads to beat ad blockers - Fabric Digital | Digital Marketing | Scoop.it
The chief executive of Google Larry Page said that the best way to tackle ad blockers software online is for marketers to simply create better ads
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Using social media to boost SEO - Fabric Digital

Using social media to boost SEO - Fabric Digital | Digital Marketing | Scoop.it
Using social media to boost SEO is an interesting tactic that doesn't particularly work in the same way that traditional SEO does, but still has huge...
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Google rebrands Webmaster Tools as Google Search Console - Fabric Digital

Google rebrands Webmaster Tools as Google Search Console - Fabric Digital | Digital Marketing | Scoop.it
After nearly 10 years, GWT has rebranded to Google Search Console, a move that reflects the changing usage of the search engines' product from website...
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What is a cyber attack & will I be targeted? | Fabric Digital

What is a cyber attack & will I be targeted? | Fabric Digital | Digital Marketing | Scoop.it
There are many types of cyber-attack - are you worried about being targeted? We look at the main types of attack and how you can avoid them.
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Black Friday - A guide for small businesses - Fabric Digital

Black Friday - A guide for small businesses - Fabric Digital | Digital Marketing | Scoop.it
It's estimated that Black Friday 2015 will be the first ever time that online sales in the UK surpass £1 billion - how can you get involved?
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Could the growing use of ad-block software be a good thing for online publishing and the internet in general? - Fabric Digital

Could the growing use of ad-block software be a good thing for online publishing and the internet in general? - Fabric Digital | Digital Marketing | Scoop.it
Could the growing use of ad-block software be a good thing for online publishing and the internet in general? More and more users install ad-blocker add-ons
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Average mobile spend down as social influence increases

Average mobile spend down as social influence increases | Digital Marketing | Scoop.it
In an interesting twist on the mobile is king rhetoric of the last 12 months, a new study this month has found that average mobile spend has fallen.
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Who saw this coming? Google announces Alphabet as new parent company - Fabric Digital

Who saw this coming? Google announces Alphabet as new parent company - Fabric Digital | Digital Marketing | Scoop.it
Google has surprised the world by announcing a major restructuring of the company. How they managed to keep this a secret is anyone's guess. Alphabet...
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Who saw this coming? #Google announces #Alphabet as new parent company Discover more here - bit.ly/1UAjbMa

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Customer retention: Turning first-timers into long-termers

Customer retention: Turning first-timers into long-termers | Digital Marketing | Scoop.it
Customer retention seems to have slipped under the radar of late in the digital hemisphere. All talk over the last two years has been about the development
Fabric Digital's insight:

Customer Retention: Turning First-Timers into Long-Termers Discover more here - bit.ly/1glpyoe

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What is SEO writing? - Fabric Digital

What is SEO writing? - Fabric Digital | Digital Marketing | Scoop.it
Over 700 people a month are asking Google 'What is SEO writing?' The top result for the search tells us that: “SEO writing is a form of writing that helps..
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The upcoming Twitter changes that could help save the ailing platform - Fabric Digital

The upcoming Twitter changes that could help save the ailing platform - Fabric Digital | Digital Marketing | Scoop.it
The ailing social network is set to announce three rather huge changes that could save it from what many perceive as the slow death of Twitter.
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The upcoming #Twitter changes that could help save the ailing social network Discover more here - bit.ly/1HfOVDo #socialmedia

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19 ways to get traffic to your website - Fabric Digital

19 ways to get traffic to your website - Fabric Digital | Digital Marketing | Scoop.it
There are many ways to get traffic to your website, but usually it takes a combination of different marketing strategies to really create a successful site.
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19 ways to get traffic to your website Learn more here - bit.ly/1QDxnWg #marketing #seo #sem #social #ppc

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I have a website, now what? - Fabric Digital

I have a website, now what? - Fabric Digital | Digital Marketing | Scoop.it
Anyone with itchy creative digital fingers will have created a website in the past, but the question they often ask is, “I have a website, now what?”
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The periodic table of SEO tells you everything you need to know about ranking factors - Fabric Digital

The periodic table of SEO tells you everything you need to know about ranking factors  - Fabric Digital | Digital Marketing | Scoop.it
Marketing new site Search Engine Land created an SEO periodic table showcasing all the factors that are important to ranking well in Google, including...
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The Periodic Table of #SEO tells you everything you need to know about ranking factors Read it here - bit.ly/1dbWMUH

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How to get more Instagram followers: Business - Fabric Digital

How to get more Instagram followers: Business - Fabric Digital | Digital Marketing | Scoop.it
Wondering how to get more Instagram followers for your business? It's certainly a skill worth knowing and a marketing avenue worth investigating for your...
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