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Why the C-suite don't 'get' social media marketing – and how to change that

Why the C-suite don't 'get' social media marketing – and how to change that | Digital Marketing | Scoop.it
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty (Why the C-suite don't 'get' social media marketing – and how to change that - The Guardian
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Scooped by Elizabeth DeLo Mathew
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Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration- MIT Sloan

Leveraging the Extended Enterprise: MITRE’s Handshake Tool Builds Virtual Collaboration- MIT Sloan | Digital Marketing | Scoop.it

The nonprofit MITRE Corporation has a unique role in research and development: The $1.4 billion organization operates federally funded research and development centers. One of MITRE’s tools for helping organizations share data is a social networking tool it developed called Handshake. There’s a high bar for Handshake: It has to break down technological barriers and make it easy for players from different organizations to collaborate virtually, all while protecting sensitive information. Since debuting in 2009, thousands of people both inside of MITRE and outside at federal, state and local agencies have used the tool in some capacity.MITRE executives Dr. Donna Cuomo, Laurie Damianos and Stan Drozdetski explain how Handshake has influenced business at MITRE and what challenges they’ve faced in its implementation.

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