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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Digital Marketing | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice o…
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Meet The Man Who's Done It All — Google, Microsoft, Facebook, And Startups - Business Insider

Meet The Man Who's Done It All — Google, Microsoft, Facebook, And Startups - Business Insider | Digital Marketing | Scoop.it
Dima KorolevDima Korolev is currently the captain of engineering at Staance.Dima Korolev has seen it all. He's worked at Google, Microsoft, and Facebook, a
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A Guide to AdWords Bid Adjustments | PPC Hero®

A Guide to AdWords Bid Adjustments | PPC Hero® | Digital Marketing | Scoop.it
Learn how to make the most of your bid adjustments with this overview of manual and automated AdWords bidding strategies and the pros and cons of each.
Donald Ng's insight:

Pay-Per-Click (PPC) Campaigns is one of the most important tool for a digital marketer. It is a fundamental component of digital marketing tools such as Google Adwords and Facebook Advertising. PPC campaigns is also very important as it relates to the marketing budget of a company. A good or bad PPC campaign could directly affect the companies profit and loss respectively. This article serves as a guide in optimizing PPC campaigns for digital marketers to spend less but at the same time get a significant amount of web traffic and conversions for companies. The article talks about keyword mining, bidding strategies, quality scores, ad rank etc. that are gravely important in coming up with an optimal PPC campaign.

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Beat Facebook's Algorithm with These 12 Workarounds

Beat Facebook's Algorithm with These 12 Workarounds | Digital Marketing | Scoop.it
Over the past year, Facebook has been rolling out algorithm updates which have resulted in decreased visibility for business organic page posts. In my article today, I'll cover 11 Facebook anti
Donald Ng's insight:

Among all the social media platforms that exist today, Facebook is deemed to be the most volatile one. With their constant user interface changes to the amendments of their algorithm, Digital Marketers need to know of such changes and be updated in order to fully utilize the platform to create outstanding Facebook strategies. 

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Digital Marketing Techniques That Will Be in Vogue in 2014 | Social Media Today

Digital Marketing Techniques That Will Be in Vogue in 2014 | Social Media Today | Digital Marketing | Scoop.it
Donald Ng's insight:

In the ever changing digital world that we live in, it's vital that Digital marketers stay abreast of the latest trends and prepare for those that will be most effective. This article covers the major factors that must be considered useful for me.

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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | Digital Marketing | Scoop.it
More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.
Donald Ng's insight:

This article provides a slew of information regarding the approach one should adopt in the line of customer service via Social Media. You can't deny that in our current age, many brands are using social media as a fore-front in connecting with consumers and as social media is a '2-way street', consumers now have the power to communicate directly to companies. Therefore, it is important to understand the strategies that best serves the purpose of customer service in times of need. This could help out in crisis management for companies as consumers are very prone on make negative remarks on their social media pages which could spread like wild-fire and cause trouble for the company. being able to manage such crisis is an essential body of knowledge to have as a Digital Marketer. 

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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | Digital Marketing | Scoop.it
It's tough to tell what's real and what’s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
Donald Ng's insight:

Search Engine Optimization (SEO) is one the most fundamental knowledge to have when it comes to Digital marketing for brands. With and information overflow of what works and what does NOT work for SEO, It is important for me to seek out alternative sources of information to evaluate the strategies that is most effective in creating the best online strategy. This article clearly talks about the misconceptions that people have regarding SEO techniques and advice. By reading this article, i get to further explore the myths that are circulating around the web regarding SEO ideologies and correct my approach in my Digital marketing efforts

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How to Use Google Analytics: Getting Started |

How to Use Google Analytics: Getting Started | | Digital Marketing | Scoop.it
Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.
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7 Must-Have Networking Apps to Boost Your Social Media Marketing |

7 Must-Have Networking Apps to Boost Your Social Media Marketing | | Digital Marketing | Scoop.it
Do you want to build strong relationships around your brand? This article shows how seven networking apps help you build relationships.
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PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers | Digital Marketing | Scoop.it
With these advanced Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.
Donald Ng's insight:

Digital Public Relations is one of the most valuable online marketing strategies one can use. If done properly, it could  result in an increased traffic, quality links, and a healthy brand image. This article talks about the way a digital marketer should approach Digital PR. Also, the article segments the tips according to the different types of social media available allowing me to have a full idea of the strategies.

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How to Target Ads on Twitter and LinkedIn |

How to Target Ads on Twitter and LinkedIn | | Digital Marketing | Scoop.it
Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.
Donald Ng's insight:

When it comes to digital advertising, most digital marketers place a heavier focus on Google Adwords and Facebook Advertising and tend to forget about the other social media platforms that they deem are 'unimportant'. However, I feel that it is important to not neglect the other social media platforms as you could be missing out on a large consumer base. This article provides solutions in targeting digital advertising on Twitter and LinkedIn which is great for B2B marketing.

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4 Amazing Things You Simply Must Know About Sensational Headlines

4 Amazing Things You Simply Must Know About Sensational Headlines | Digital Marketing | Scoop.it
Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines?
Donald Ng's insight:

Content Marketing is an essential part of being a digital marketer. The Age of Information dictates that content is king. In order to gain traffic and brand awareness, there is a fundamental need to produce and market original content of pristine quality. Studies have shown that up to 80 percent of readers never make it past the headline, making it at least as important as the content itself. This article divulge ways that one could use to create attention catching headlines to go with the content itself.

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How to Target Ads on Twitter and LinkedIn |

How to Target Ads on Twitter and LinkedIn | | Digital Marketing | Scoop.it
Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.
Donald Ng's insight:

When is comes to digital advertising, there is a heavier focus on the more 'popular' platforms such as Facebook Advertising and Google Adwords. However, I feel that other social media platforms should not be neglected as they have their own set of loyal users that Digital Marketers might miss out on. This article covers the tips and targeting digital advertising on such social media platforms such as the almost forgotten Twitter and the B2B social media platform, LinkedIn. 

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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers | Digital Marketing | Scoop.it
Have you noticed the phrase "digital marketing" being bounced around a lot more lately? Me too. I admit that I'm one of the sources of that bouncing.
Donald Ng's insight:

Digital Marketing interest me as I see the potential in it's ability to market brands as in our digital age as compared to the traditional means of marketing. This article compiles the insights of a wide variety of Digital Marketers point of view of what Digital Marketing really is. As Digital Marketing is an up and coming platform, there are many inconsistencies of the impression of this field. Reading and knowing the expert's point of view regarding this field of marketing truly aids my understanding of how  to operate like a digital marketer and what I should focus on when creating online marketing campaigns.

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