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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday

Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday | Digital Marketing | Scoop.it
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand.
David Beach's insight:

A must watch

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Matt Lambert's curator insight, October 4, 2013 4:14 PM

Simplifying the user experience, short forms, larger buttons, and get to the point ! Quickly...

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Understanding Google's 'Keyword Not Provided' Data - Practical Ecommerce

Understanding Google's 'Keyword Not Provided' Data - Practical Ecommerce | Digital Marketing | Scoop.it
Practical Ecommerce
Understanding Google's 'Keyword Not Provided' Data
Practical Ecommerce
Google quietly released major changes to its search product this month to, among other things, move toward encrypting all search activity.

Via Matt Lambert
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Matt Lambert's curator insight, October 3, 2013 5:36 AM

With "not provided" keyword numbers are becoming scarce, a good investigation into google's platforms, something doesn't add up.  

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Using Content to Sell

My First Project

Via Matt Lambert
David Beach's insight:

Very good content

 

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Matt Lambert's curator insight, October 3, 2013 11:23 AM

Love this presentation style, it brings a whole new meaning to being able to 'talk with your hands'. 

 

There are many different frames to marketing with content, I've not seen this one before. But I have been reading what Townsend has to say, and it is filled with insight. 

Dale White's curator insight, October 3, 2013 12:02 PM

great presentation and how many companies only focus on the production of content to 'get' the client and then forget the follow on activities?

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Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday

Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday | Digital Marketing | Scoop.it
A recent trend shows Google giving increasing preference to the freshest content in the SERPs. In today's Whiteboard Friday, Rand explains how to take advantage of that preference in ways that don't risk penalties.
David Beach's insight:

:)

 

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A Visual Guide to Keyword Targeting and On-Page Optimization - Moz

A Visual Guide to Keyword Targeting and On-Page Optimization - Moz | Digital Marketing | Scoop.it
How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page ...

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Matt Lambert's curator insight, October 3, 2013 6:06 AM

The best guide to website optimisation I've ever seen, and I've read all his other stuff. Valuable. Uniquely demonstrated.

Matt Lambert's curator insight, October 3, 2013 12:38 PM

Just about the best damn page on optmising a web page - and not just for search engines