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Imagine That - Dream Bigger :: More Than Meets the Eye: How Google Search Works

Imagine That - Dream Bigger :: More Than Meets the Eye: How Google Search Works | Digital Marketing | Scoop.it
Digital marketing consists of many various components, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing and email marketing to name just a few. When you use electronic media to promote your brand or products, you are essentially taking all of these components and integrating them into one comprehensive strategy that engages customers, generates conversions and ultimately builds your business. But, outside of the online marketing business a lot of people have no idea how this all works. The number one request that I get is “how can I get my website to rank number one on Google?” Well, there are a ton of factors (approximately 200) that go into ranking in the top spot on Google, but to understand how your site gets ranked, first you need to comprehend Google itself.
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Rescooped by Barry Rubenstein from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Top 8 Ranking Factors for Google Local Places Listing - Seo Sandwitch Blog

Top 8 Ranking Factors for Google Local Places Listing - Seo Sandwitch Blog | Digital Marketing | Scoop.it

Via Joy Bhattacharya
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Rescooped by Barry Rubenstein from Google Plus and Social SEO
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7 Google+ Tips to Create Maximum Engagement

7 Google+ Tips to Create Maximum Engagement | Digital Marketing | Scoop.it

Google+ engagement. 

Everyone wants it, but few know how to create it.


Via Neil Ferree
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Neil Ferree's curator insight, March 17, 2014 2:36 PM

Follow these 7 Google+ Tips by Rebekah and you will probably see your social engagement increase 10 fold and your content marketing efforts will improve along with your social engagements.

Rescooped by Barry Rubenstein from Google Plus and Social SEO
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Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic

Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic | Digital Marketing | Scoop.it
Google Authorship is a game changer for online writers. Check out this guide to find out what it is, how to set it up and why it gets you more traffic.

Via Neil Ferree
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Neil Ferree's curator insight, March 12, 2014 8:47 PM

Once you understand the dynamics of Google Authorship and how it works, your social content marketing campaigns will become much more impactful and powerful and effective.

Scooped by Barry Rubenstein
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Imagine That - Dream Bigger :: Semantic Search: The Future of SEO?

Imagine That - Dream Bigger :: Semantic Search: The Future of SEO? | Digital Marketing | Scoop.it
Google is at it again. First, in August 2013, Google launched the latest iteration of its search algorithm, Hummingbird, in order to deliver the most relevant results to users performing Google searches. The first time since 2001 that a Google algorithm has been so dramatically rewritten, Hummingbird’s purpose was to tackle concepts versus words and the relationships between concepts – more focused on semantics than any previous algorithm update.
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Scooped by Barry Rubenstein
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MOdern Internet Marketing

MOdern Internet Marketing (Goarticles): Share With Friends: | | Business - Marketing Stories, RSS and RSS Fe... http://t.co/N2gLD7CToG
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Rescooped by Barry Rubenstein from Google Plus and Social SEO
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7 Sources of Inspiration for Writing Sizzling Social Media Posts

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Digital Marketing | Scoop.it
Producing fresh social media content on a consistent basis can be an overwhelming task. 7 sources of inspiration for writing sizzling social media posts!

Via Neil Ferree
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Neil Ferree's curator insight, March 13, 2014 7:15 PM
Where to find inspiration:
  • Google+ communities
  • Google+ hashtags
  • Google+ hangouts
  • Facebook groups
  • Facebook events
  • Local Facebook pages
  • LinkedIn groups
  • Twitter hashtags
  • Twitter trending topics
  • Pinterest
  • Scoop.it
  • Stumbleupon
  • Bizsugar
  • Blogs