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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Digital Marketing | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
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When it comes to improved search rankings, building an audience on Google+ might just be the smartest thing you can do as a content creator.

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Facebook, Twitter, Pinterest, LinkedIn & Google+ – Social Media Stats, Facts & Figures [INFOGRAPHIC]

Facebook, Twitter, Pinterest, LinkedIn & Google+ – Social Media Stats, Facts & Figures [INFOGRAPHIC] | Digital Marketing | Scoop.it

This interactive infographic from Social Media Today takes a closer look at some important statistics, facts and figures from the world of social networking, including the latest data on sharing trends, Fortune 500 social media usage, time spent by all users and more.

 


Via Kamal Bennani
Andy Birkitt's insight:

When it comes to the world of social networking, one thing has very been clear for a long time: Facebook dominates. This infographic with the latest stats makes for some interesting reading.....

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6 Ways to Stay on Top of Social Media

6 Ways to Stay on Top of Social Media | Digital Marketing | Scoop.it
To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That's because everything you know about Facebook, Tw...
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With social media being even more fast paced than ever its really important to keep up to date with all the changes that re happening, especially if you are as most of us will be on more than one platform. Some really great tips in this one for just that reason.

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Hugging The Cactus: Why Businesses Should Value...

Hugging The Cactus: Why Businesses Should Value... | Digital Marketing | Scoop.it
There are just some people in this world who cannot stand receiving negative comments, feedback and reviews. For instance, there are celebrities who make it to the top and after a few years, decline in terms of career success.
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This article point's out reasons why businesses should value negative customer feedback and make room for improvement. We have said for a long time now that businesses should embrace social rather than being scared of it, after all it will be said whether you are there or not.....

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30 best new SEO tools | Feature | .net magazine

30 best new SEO tools | Feature | .net magazine | Digital Marketing | Scoop.it
Richard Baxter on building the perfect toolkit for SEO and digital marketing (30 best new SEO tools | .net http://t.co/OEfdXI2t9M)
Andy Birkitt's insight:

Some great tools in here and we can certainly recommend Screaming Frog, its fast at crawling and even the free version delivers really meaningful and useful insights into many of you onsite factors.

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6 Myths About Social Media Marketing

6 Myths About Social Media Marketing | Digital Marketing | Scoop.it
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.
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Some really good points many of which we come against all of the time especially points 2 and 3 and like the idea of Google+ being a social layer.

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How To Find Valuable Keywords A Page Ranks For Using Google Analytics

How To Find Valuable Keywords A Page Ranks For Using Google Analytics | Digital Marketing | Scoop.it
How To Find Valuable Keywords A Page Ranks For Using Google Analytics by Bill Ross of LinchpinSEO in Chicago (How To Find Valuable Keywords A Page Ranks For Using Google Analytics http://t.co/rsq9kcjTrr
...
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Finding keywords with real values is so important, what is the point of ranking on page one if it doesn't deliver any traffic, this is a great post on using Analytice to identify real usable keywords.

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The Tweeted Times - personal newspaper generated from your Twitter account

"social media marketing" #marketing #nig http://t.co/xOp6ZlZzoB
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You can create a newspaper for any topic of your interest, it aggregates news in your Twitter stream and ranks them by popularity among your friends. A great way of delivering your tweets and curating your content.

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Building and Preserving a Good Social Media Reputation

Building and Preserving a Good Social Media Reputation | Digital Marketing | Scoop.it
Building, Preserving a Good Social Media Reputation. There’s a lot to be said for having a great reputation, ...8 Ways to Manage a Social Media Reputation..
Andy Birkitt's insight:

Some good points here, especially point 8 and that is a strong argument for any business being on Social Media, things will be said about you and your brand whether you are in it or not. At least if you are there you can respond in a proper and effective manner.

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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Digital Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Great post that covers in detail the building blocks that any business needs to be aware of and act upon in their marketing strategy to be successful in the fast paced social world.

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2013: The Year In Google SEO So Far

2013: The Year In Google SEO So Far | Digital Marketing | Scoop.it
In the first half of this year there has been a lot of SEO related news coming out from Google.
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Really useful resource for keeping up with whats gone on in the first 6 months of 2013

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Three Ways Mobile Marketing Can Help Retain Customers

Three Ways Mobile Marketing Can Help Retain Customers | Digital Marketing | Scoop.it

If your brand can't retain a customer, to replace that customer's business you'll need to spend 6-7 times more than you would have to retain it, according to Frederick Reichheld of Bain & Company. So how do you keep your customers coming back for more?

 

 


Via Kamal Bennani
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Google Panda Update and Duplicate Content

Google Panda Update and Duplicate Content | Digital Marketing | Scoop.it
Google Panda Update and Duplicate Content - I've spent the past 10 years reading what webmasters speculate... http://t.co/MLYDmhmRlS
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Really interesting read with some sound advice

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Social Media Portraits Of 11 Cities, Mapped As Digital Sunflowers

Social Media Portraits Of 11 Cities, Mapped As Digital Sunflowers | Digital Marketing | Scoop.it
In mathematics, there is a particularly beautiful equation called the Vogel Spiral.
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No insight they are just really cool

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This Is How Teens Are Using Social Media - Edudemic

This Is How Teens Are Using Social Media - Edudemic | Digital Marketing | Scoop.it
Want to know how teens are using social media or at what age they started connecting online? This new timeline visual is a must-see.
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Only 50% of parents have installed parental controls for their kids online interactions, but 72% worry that their kids will reveal inappropriate information online, scary statistics but well worth a look, I couldn't believe some of the stats on this....

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5 Ways to Get Fit With Facebook, Pinterest, and More

5 Ways to Get Fit With Facebook, Pinterest, and More | Digital Marketing | Scoop.it
Do you feel like your social media habits are only adding to a sedentary lifestyle? Our friends at Health share how all your accounts can help keep you healthy.
Andy Birkitt's insight:

Think a lot of us could do with some of this.

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Why Social Media is a Must | Social Media Today

Why Social Media is a Must | Social Media Today | Digital Marketing | Scoop.it
Social media has become one of the most powerful tools in a business’ arsenal, providing them with a low-cost platform for advertising and marketing, an enormous and targeted audience, a place where they can keep up-to-date with all the headlines...
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Contrary to popular belief Social Media is not going away and businesses need to get involved if they haven't already.

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These 58 Social Media Tips will Explode your Content Marketing

These 58 Social Media Tips will Explode your Content Marketing | Digital Marketing | Scoop.it
Content is King, yes. But how do you create "kingly" content? And how do you use Social Media to spread the word. The 58 Social Media tips here will help.
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We have heard it time and time again about how content is King well this post is full of great tips on just how to ensure your content is Kingly, great stuff

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Instagram Video: How Brands are Using Their 15 Seconds

Instagram Video: How Brands are Using Their 15 Seconds | Digital Marketing | Scoop.it

Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.


Via Kamal Bennani
Andy Birkitt's insight:

Never really thought of that, some great ideas here

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Tradition _ mixed with social media _ to dictate how royal baby birth will be ... - Fox News

Tradition _ mixed with social media _ to dictate how royal baby birth will be ... - Fox News | Digital Marketing | Scoop.it
Telegraph.co.uk
Tradition _ mixed with social media _ to dictate how royal baby birth will be ...
Fox News
The short answer: Ignore all rumors on social media until there is an official announcement from Buckingham Palace.
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Would this potentially open up announcements for abuse or would it be better to wait for the official news from the Palace?

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The SEO's Guide to Building a Great Mobile Site

The SEO's Guide to Building a Great Mobile Site | Digital Marketing | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
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It is becoming more and more important to ensure that your website is responsive and works well on mobile devices, learn more in this great post from Kristina Kledzik via Moz

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Where Search, Social Media Content, and Content Marketing Meet

Where Search, Social Media Content, and Content Marketing Meet | Digital Marketing | Scoop.it
Most marketers agree that people come before search engines. Without question, you should write for your audience, but search optimization also has its place. Opinions diverged on what constitutes ...
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These days there should be no argument that you need to write for the user and not the search engines, some great points here.

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SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits - Search Engine Watch | Digital Marketing | Scoop.it
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
Search Engine Watch
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.
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Great points and some of them are easily overlooked

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Getting the Most ROI Out of SEO

Getting the Most ROI Out of SEO | Digital Marketing | Scoop.it
The majority of B2B and B2C marketers say updating website content is the most effective SEO tactic, followed by keyword management and creating original content.
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ConvoPrismLarge.jpg (1000x1580 pixels)

ConvoPrismLarge.jpg (1000x1580 pixels) | Digital Marketing | Scoop.it
RT @Practicology: Here's a great map of the social media landscape: http://t.co/tyJR4rUWm9
Andy Birkitt's insight:

This is a really cool if full on infographic

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