Digital Marketing Attribution
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Digital Marketing Attribution
Articles and Discussions on Various Attribution Models and Techniques
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Facebook Highlights 1Q 2013 Advertising Achievements - AllFacebook

Facebook Highlights 1Q 2013 Advertising Achievements - AllFacebook | Digital Marketing Attribution | Scoop.it
Facebook Highlights 1Q 2013 Advertising Achievements AllFacebook Aggregate Knowledge analyzed more than 500 online marketing campaigns and found that clients saw a 33 percent rise in actions, conversions, and sales after switching to multitouch...
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Its all about Measurement...2013 should be the tipping point

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Convertro Tackles Attribution Challenge Through Television’s Lens

Convertro Tackles Attribution Challenge Through Television’s Lens | Digital Marketing Attribution | Scoop.it
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Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes | Digital Marketing Attribution | Scoop.it
ForbesBig Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2)ForbesIn Part1 of this series, I talked about “big data” collection and the importance of using multi-attribution tools to analyze the data.
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MediaPost Publications Google Takes Mobile On Attribution Path 07/11/2012

MediaPost Publications Google Takes Mobile On Attribution Path 07/11/2012 | Digital Marketing Attribution | Scoop.it
Google Takes Mobile On Attribution Path - 07/11/2012...
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The Attribution Error

The Attribution Error | Digital Marketing Attribution | Scoop.it

"algorithmic attribution is founded on a fatally flawed assumption – that causation (a desired outcome happenedbecause of an advertisement) can be determined without experimentation – the classic scientific model of test and control."

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Last-Click Attribution Models Give Marketers Incomplete Picture

Last-Click Attribution Models Give Marketers Incomplete Picture | Digital Marketing Attribution | Scoop.it
First- and last-click attribution methods least effective at measuring multichannel influence...
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Clickthroughs Vs. Completion Rates? Advertisers Need Both

Clickthroughs Vs. Completion Rates? Advertisers Need Both | Digital Marketing Attribution | Scoop.it

Clickthroughs Vs. Completion Rates? Advertisers Need Both

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The Last-Click Attribution Dilemma | Digiday

The Last-Click Attribution Dilemma | Digiday | Digital Marketing Attribution | Scoop.it

..not all clicks/impressions are equal 

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The Attribution Model: Unmasking Bad Behaviors | ClickZ

The Attribution Model: Unmasking Bad Behaviors | ClickZ | Digital Marketing Attribution | Scoop.it
How cookie bombing and conversion scooping undermine effective attribution.
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IgnitionOne Launches Industry First Engagement Optimization Solution -

IgnitionOne, the global leader in digital marketing solutions, is launching an industry-first Engagement Optimization...

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Digital Marketing Attribution: Tapping the Data Disruption | ClickZ

To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you.
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Lack of Ways to Measure Success Holds Back Mobile Ads - MIT Technology Review

Lack of Ways to Measure Success Holds Back Mobile Ads - MIT Technology Review | Digital Marketing Attribution | Scoop.it
Lack of Ways to Measure Success Holds Back Mobile Ads
MIT Technology Review
One result is that advertisers are paying much less for mobile ads.
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FTC to Study Data Broker Industry’s Collection and Use of Consumer Data

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Seems like a fact finding mission

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Time For Alternative Attribution Models

Time For Alternative Attribution Models | Digital Marketing Attribution | Scoop.it

Under the last cookie wins model, search queries are attributed more conversions than they are actually responsible for.

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IAB: Digital Attribution "Coming Of Age," But No Consensus On Measures - MarketingVOX

Forrester survey of interactive marketers featured in the report found that just 30% of respondents rely on a first- or last-click method. Another 34% uses a rules-based approach, and 11% uses algorithmic attribution models

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MediaPost Publications Attribution-Based Marketing Optimization 05/09/2012

Attribution-Based Marketing Optimization - 05/09/2012 (Tx @angiemckaig Attribution based marketing and why it's so important to get off the last click bandwagon.)...
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Effective Digital Branding Measurement Requires a Mix of Metrics

Effective Digital Branding Measurement Requires a Mix of Metrics | Digital Marketing Attribution | Scoop.it
New digital-specific metrics mix with longstanding offline and direct-response measurements to determine campaign success...
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Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued | Digital Marketing Attribution | Scoop.it
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year.
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Multi-touch Attribution Modeling & the Future of Digital Media Optimization | Run Of Network

Multi-touch Attribution Modeling & the Future of Digital Media Optimization | Run Of Network | Digital Marketing Attribution | Scoop.it
Learn why marketers should care about multi-touch attribution. This post explains click attribution and it's affects on marketers and publishers.
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Demystifying Attribution: How To Simplify The Process Of Attributing ...

Demystifying Attribution: How To Simplify The Process Of Attributing ... | Digital Marketing Attribution | Scoop.it
MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital campaigns. Here.
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Big Data Meets Ad Tech

Big Data Meets Ad Tech | Digital Marketing Attribution | Scoop.it

The current world of online advertising is effectively dominated by the single metric of click-through rate as the key measurement of ad effectiveness. However, clicks are not an effective measure of online advertising effectivenes....

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A Scientific Model For Multi-Touch Attribution And Ad Optimization

A Scientific Model For Multi-Touch Attribution And Ad Optimization - 03/01/2012...
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