Digital marketing and Social Media
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Digital marketing and Social Media
A view on the impact of digital media for marketing and communications personnel
Curated by davebennett
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5 tips to supercharge your social media engagement

5 tips to supercharge your social media engagement | Digital marketing and Social Media | Scoop.it
Brand managers often struggle to retain followers on various platforms. To maintain your brand’s presence, adopt these approaches.
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A Powerful 3 Step Social Media Lead Generation Strategy - Social Quant - Twitter Growth Done Right

A Powerful 3 Step Social Media Lead Generation Strategy - Social Quant - Twitter Growth Done Right | Digital marketing and Social Media | Scoop.it
Social media lead generation is still a mystery for most business owners and marketing agencies. Much of the confusion is based around the assumption that leads should be generate
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New 'Try the Watch' app uses augmented reality to visualize wearing an Apple Watch

New 'Try the Watch' app uses augmented reality to visualize wearing an Apple Watch | Digital marketing and Social Media | Scoop.it
Consumers who are still unsure of how the Apple Watch will look on their wrist can now get a better idea using nothing but their iPhone, a printer, and a pair of scissors thanks to a new augmented reality app from Belgian IT firm Underside.
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Days of Past Futures Social Media and Health Care: The way forward

Presentation to first Phillipine health care social media (#hcsmph) conference on future of social media - Feb. 21, 2014 (Please note date on cover slide is wr…

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PharmaForce USA's curator insight, March 16, 2015 10:07 AM

Interesting Slides of how Social and Health Care can be combined in an effective partnership!

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50% of social media fans will purchase from a brand they follow. Is that all? – Simply Zesty - Simply Zesty

50% of social media fans will purchase from a brand they follow. Is that all? – Simply Zesty - Simply Zesty | Digital marketing and Social Media | Scoop.it
A recent study has shown that around 50 per cent of a brands' followers on Twitter are more likely to purchase from the brand as a result. But conside (RT @SimplyZesty: 50% of social media fans will purchase from a brand they follow.
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Three quarters of nurses don’t have time to talk to patients

Three quarters of nurses don’t have time to talk to patients | Digital marketing and Social Media | Scoop.it
Three out of four nurses lack the time to talk to patients, a major survey of NHS trusts has revealed.The results of a survey involving almost 3,000 nurses by researchers at King’s College London will prompt further alarm over the standards of ...
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Co-creating the Social Marketing Discipline and Brand | Social ...

Co-creating the Social Marketing Discipline and Brand | Social ... | Digital marketing and Social Media | Scoop.it
In thinking about the future, I can't help but look back at what the field has become since I first wrote about it in 1988 (Social Marketing and Public Health Intervention, pdf). I see very ...
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The new governance arrangements for nhs foundation trust hospitals: reframing governors as meta-regulators - LSE Research Online

LSE Research: The new governance arrangements for nhs foundation trust hospitals: reframing governors as meta-re...
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Ten Ways Schools Are Using Social Media Effectively| The Committed Sardine

Ten Ways Schools Are Using Social Media Effectively| The Committed Sardine | Digital marketing and Social Media | Scoop.it
Ten ways schools are using social media effectively - http://t.co/q43ntwnW...
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amednews: Social media increasingly used to gauge public health :: Nov. 7, 2011 ... American Medical News

amednews: Social media increasingly used to gauge public health :: Nov. 7, 2011 ... American Medical News | Digital marketing and Social Media | Scoop.it
The real-time data allow for quick dissemination of information to a global audience, health officials say.
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FRUGAL BUSINESS: Leverage Your Social Media Network For Lean Startups

FRUGAL BUSINESS: Leverage Your Social Media Network For Lean Startups | Digital marketing and Social Media | Scoop.it
Frugal Business owner Mike Schiemer discusses starting your $10 Digital Media Startup, his entrepreneur eBook & Article Series.
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The Importance of Social Media in Healthcare

The Importance of Social Media in Healthcare | Digital marketing and Social Media | Scoop.it

The Importance of Social Media in Healthcare

As digital becomes more and more integrated into our healthcare, hospitals are beginning to recognize social media’s potential to improve patient experience. Below we are going to take a deeper dive into why we believe a fully integrated and effective social media program is an important channel to have.

SOCIAL MEDIA AND HEALTHCARE

1. It’s proven.

According to Demi & Cooper Advertising and DC Interactive Group, 41 percent of patients say social media affects hospital choice – yet only 26 percent of hospitals in the U.S. participate in social media. What this means is that we should consider the value that patients place on social media and be more active in this space.

Hospitals in the 26 percent, such as the Mayo Clinic, are demonstrating how social media is working for them. The Mayo Clinic has the most popular medical provider channel on YouTube and more than 450,000 followers on Twitter. They also have an active Facebook page with over 300,000 connections. A pioneer in blogging, Mayo also has a News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell stories about their Mayo Clinic experience. This is clear proof that if done right, social media can have a huge impact on your business.

2. It can reduce your overall marketing costs.

First and foremost, tweeting a message or posting something to Facebook is dramatically more cost-effective than running a paid ad or mailing thousands of marketing pieces. Of course, there are also advanced tools that allow you to run a demographic-specific social media campaign so you are able get the best bang for your marketing dollar.

3. Choosing not to participate might be more than missing an opportunity – it could mean creating a negative connotation.

Social media is about a meaningful dialogue and an exchange of information. When a patient uses social media and the hospital remains silent in response, it does not create a positive experience. It only screams, “We don’t know who you are and don’t care.”

Let’s look at an example: If I were to go to the hospital today, I could check-in on foursquare. An effective engagement strategy should elicit some sort of response from the healthcare provider – possibly a “thank you for visiting” message and a quick survey. This would not only make the patient feel as if they are valued, but also provide information to the hospital on how to make patients’ experiences better. If there is absolute silence after checking in, the visitor does not leave with a good impression, and the hospital misses a great opportunity to learn more about who they are serving.

It’s time to drive a comprehensive social media strategy into the fabric of your hospital or health system.  The healthcare consumer is out there actively looking and making healthcare choices online, and they won’t choose the hospital or health system that’s not readily available for them on social media.

 


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The Benefits of Healthcare Social Networks for Physicians

The Benefits of Healthcare Social Networks for Physicians | Digital marketing and Social Media | Scoop.it

Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and patients alike, websites specifically targeted toward healthcare communication can be even more beneficial.

An article in InformationWeek, “Healthcare Social Networks: New Choices for Doctors, Patients,” discusses the benefits to using healthcare-based social media websites, for example, websites such as Doximity and Medical Mingle, to interact with other medical professionals as well as patients.

The following are some benefits to using healthcare networking sites for physicians:

    The opportunity to have access to numerous medical professionals at once. Because these sites are dedicated to medicine alone, users are able to connect with others in the healthcare field or those interested in discussing healthcare issues. One such site, Doximity, claims about 40 percent of US doctors as users. Because it provides contact information for medical professionals all over the country, patients have constant access to medical professionals. Physicians also benefit as they can ask other medical professionals about career advice, network, and look for new job opportunities. In addition, they can seek medical advice from other physicians about their own patients.
    Providing tools to limit unnecessary doctor visits. Although these networking websites can never replace the care of a doctor, being able to discuss symptoms or ailments can provide some context for understanding what requires a hospital visit and what does not. Some users have even reported fewer emergency room trips after being able to talk to others through these networking websites.

Social networking sites are becoming increasingly popular within the healthcare community, but healthcare-specific social networking sites are even more beneficial. These websites provide benefits that traditional sites cannot such as privacy and the ability to connect with those who share common ailments. These websites are rapidly growing and are a great option for those who have medical questions or concerns.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

 
Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

- See more at: http://scottpublicrelations.com/the-benefits-of-healthcare-social-networks-for-physicians/#sthash.K8cCfdFJ.dpuf


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Morgan Garrow's curator insight, March 29, 2015 1:58 PM

One of the must important aspects here is how social media has effected communication in the medical field and between medical professionals. This article really embodies every point I am trying to make about the benefits of social media in healthcare. It's amazing how beneficial these networking sites have become in the medical field. Medical professionals have increased communication with other medical professionals from around the world. This helps them to be able to diagnose patients, understand symptoms, and make ground breaking discoveries so much faster and easier than ever possible before. Although there is possibility for disaster if not used properly, i. e. doctors taking credit for work that is not theirs, overall social media has had a positive impact on both patients and doctors.

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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Digital marketing and Social Media | Scoop.it
Charting the progress of different countries.
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National Geographic: Live Augmented Reality

National Geographic: Live Augmented Reality | Digital marketing and Social Media | Scoop.it
Share This Digital Buzz Post: Related Digital Buzz Posts:Ubisoft “Driver” Augmented Reality iPad2 Game Adidas Augmented Reality Shoes Campaign AT&T: Augmented Reality Facebook App Ford C-Max Augmented Reality Billboards Scion tC: Augmented Reality...
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Three Secrets to Social Media Success | Socialnomics

Three Secrets to Social Media Success | Socialnomics | Digital marketing and Social Media | Scoop.it
Social Media has become so successful b/c it's telling a story. If used correctly, social media can be a boost for business.
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How Social Media Helps Your Small Business

How Social Media Helps Your Small Business | Digital marketing and Social Media | Scoop.it
Social media is just one of the tools that can help you build a successful small business, but it is an important one. In the first post of this small business.
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Healthy lifestyle roadshows support families

NHS Lincolnshire is responsible for improving health and healthservices for the people of Lincolnshire (RT @nhslincolnshire: NHS healthy lifestyle roadshows will show families how simple it can be to make small changes with long term benefits
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Public Health Related Services Provided By Community Pharmacy · News · PSNC

Public Health Related Services Provided By Community Pharmacy · News · PSNC | Digital marketing and Social Media | Scoop.it
Public Health Related Services Provided by Community Pharmacy:  A bibliography compiling a list of community pha...
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