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[Infographie] Un chatbot dans mon entreprise, mais pour quoi faire ?

[Infographie] Un chatbot dans mon entreprise, mais pour quoi faire ? | Digital marketing and communication | Scoop.it
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Google Analytics adds voice-based navigation

Google Analytics adds voice-based navigation | Digital marketing and communication | Scoop.it
If you've got a question about your website or app data, you'll soon be able to ask Google Analytics directly. In other words, if you're wondering "What's..
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How to Get Started with Google My Business Posts [Video]

How to Get Started with Google My Business Posts [Video] | Digital marketing and communication | Scoop.it
Google My Business Posts
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Ads for Google Home, Amazon Echo are here and they stink

Ads for Google Home, Amazon Echo are here and they stink | Digital marketing and communication | Scoop.it
Can commercials ruin the Amazon Echo and Google Home?
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Optimize, l'outil d'A/B testing de Google, disponible pour tous en version gratuite - Blog du Modérateur

Optimize, l'outil d'A/B testing de Google, disponible pour tous en version gratuite - Blog du Modérateur | Digital marketing and communication | Scoop.it
Ce n'est pas un test : Google Optimize est disponible en version gratuite. Tous les professionnels du web peuvent utiliser Google Optimize pour réaliser de
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Google annonce la mort du moteur de recherche et l’avènement de l’Age de l’assistance

Google annonce la mort du moteur de recherche et l’avènement de l’Age de l’assistance | Digital marketing and communication | Scoop.it
Le moteur de recherche Google a bien évolué avec le temps. A quoi servira-t-il demain?
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Chatbots Will Change The Way We Do Search.

Chatbots Will Change The Way We Do Search. | Digital marketing and communication | Scoop.it
Let’s say you’re looking for a job in finance. Where do you start? Most people will probably begin with a Google search. So you get your cup of tea, sit down, and type in www.google.com on your…
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Bon article sur l'évolution du search !
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[Tribune] Les chatbots rêvent-ils de ROI à deux chiffres?

[Tribune] Les chatbots rêvent-ils de ROI à deux chiffres? | Digital marketing and communication | Scoop.it
Chatbot est le mot de l'année 2017 pour les marques. Mais quel est l'usage d'un chatbot? Comment le lancer? Et surtout pour quelle finalité? Éléments de réponse avec Fabien Remise, directeur Owned Media chez NetBooster.
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31 Must Know Stats About The Continuing Growth of Voice Commands With Smartphones

31 Must Know Stats About The Continuing Growth of Voice Commands With Smartphones | Digital marketing and communication | Scoop.it
A survey of over 900 mobile device users shows how comfortable they are with using voice interaction with their devices in various situations.
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Essential-Digital-Marketing-Tools-2016.jpg (4240×6000)

Essential-Digital-Marketing-Tools-2016.jpg (4240×6000) | Digital marketing and communication | Scoop.it
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4 steps to chatbot retention

4 steps to chatbot retention | Digital marketing and communication | Scoop.it

To survive, businesses need to find and engage customers. To go beyond survival and achieve success, they need to both grow an audience and retain customers over time. A post-mortem analysis of over a hundred failed companies found that the inability to identify the right market and genuinely connect with customers caused them to fold up and implode with a whimper.

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5 steps to training a chatbot

5 steps to training a chatbot | Digital marketing and communication | Scoop.it
So you’re thinking of implementing a chatbot, like every other company on the planet. Now, the issue is training the thing.
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The Evolution of the Customer Lifecycle

The Evolution of the Customer Lifecycle | Digital marketing and communication | Scoop.it
Mapping the customer lifecycle is the first step to a marketing strategy that drives real results. Don't miss these 3 recent updates!
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Why the typical voicebot user is a 52-year-old woman

Why the typical voicebot user is a 52-year-old woman | Digital marketing and communication | Scoop.it
There’s a race heating up in the world of artificial intelligence, and it involves smartphones, consumers, and voice. Voice-activated smartphone apps use a combination of artificial intelligence, cloud-based natural language processing (NLP), and machine learning to power their services. And with all the buzz around apps like Siri and Alexa, it’s clear that tech giants are competing for consumer attention in yet another area.
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How Much Time Do People Spend on Their Mobile Phones in 2017?

How Much Time Do People Spend on Their Mobile Phones in 2017? | Digital marketing and communication | Scoop.it
We’d all agree that people are on their phones “all the time.” But what does that look like in minutes and hours? How much time do people spend on their mobile phones in 2017? Thankfully, there’s…
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How to Make the Perfect Customer Journey

How to Make the Perfect Customer Journey | Digital marketing and communication | Scoop.it
With a lot of transactions these days taking place via a website and without personal interaction, it can be very hard to build up customer relationships. The days of the old business saying, “Peop…
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YouTube : plus de monétisation des chaînes avant 10 000 vues - Blog du Modérateur

YouTube : plus de monétisation des chaînes avant 10 000 vues - Blog du Modérateur | Digital marketing and communication | Scoop.it
Il y a 5 ans, YouTube ouvrait son programme YouTube Partner à tous les utilisaturs pour leur permettre de monétiser n'importe quelle vidéo. Ce programme a
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Google's Featured Snippets: How to Get Your Content to Appear

Google's Featured Snippets: How to Get Your Content to Appear | Digital marketing and communication | Scoop.it
Help your organic content rank for Google’s featured snippets with these five tips – Content Marketing Institute

Via malek
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malek's curator insight, March 27, 2017 7:32 PM

How can you create content that has the chance of ranking in featured snippets?

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Le Data Marketing : parcours du combattant ?

Le Data Marketing : parcours du combattant ? | Digital marketing and communication | Scoop.it
Lundi 10h : réunion hebdomadaire au département marketing. La directrice annonce les grandes lignes d’une campagne d’activation marketing scénarisée et multicanale capable de mesurer et optimiser la performance. Jusqu’ici, tout va bien...
Lundi 11h30 : premiers écueils.
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Marketeurs, que faut-il attendre de l’avenir du search ?

Marketeurs, que faut-il attendre de l’avenir du search ? | Digital marketing and communication | Scoop.it
Le search vit une révolution tranquille, mais de nombreux marketeurs ignorent tout de son évolution. Ils ne sont pas non plus conscients des opportunités pour les marques, alors que la recherche vocale, sémantique et prédictive gagne de l’importance.
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Recherche vocale, sémantique, prédictive... que faut-il attendre de l'avenir du #search ?

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Voice apps are falling into the same traps as mobile apps

Voice apps are falling into the same traps as mobile apps | Digital marketing and communication | Scoop.it
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Metrics and KPIs Used Most to Measure Marketing Performance

Metrics and KPIs Used Most to Measure Marketing Performance | Digital marketing and communication | Scoop.it
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here.
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Quels contenus diffuser dans les phases du funnel marketing

Traduction littérale « d’entonnoir », le funnel marketing désigne le parcours d’achat du client. Cette conception vise à découper en différentes phases l’acte de consommation afin d’élaborer une stratégi
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50 Social Media Tools: The Ultimate List 2016

50 Social Media Tools: The Ultimate List 2016 | Digital marketing and communication | Scoop.it

Just like social media itself, the best social media tools are constantly changing. Whether they’re tools for social media management, visual media, or analytics, there’s always something new. Th…

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Infographie : 14 étapes pour rendre Google accro à vos contenus - Actualité Abondance

Infographie : 14 étapes pour rendre Google accro à vos contenus - Actualité Abondance | Digital marketing and communication | Scoop.it
11 novembre 2016 - Le site Nature Digitale avait publié il y a quelques semaines de cela 22 interviews d'experts SEO proposant leurs meilleures stratégies pour être visible s par Actualité Abondance
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