Digital & Marketing
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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
Curated by Beth Lloyd
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Social media crisis management - 6 tips

Social media crisis management - 6 tips | Digital & Marketing | Scoop.it
Social media is a blessing and a curse. These new technologies are hugely useful and potentially profitable – but they can also cause headaches of enormous proportions.
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20 Ideas for Social Media Content That Engages

20 Ideas for Social Media Content That Engages | Digital & Marketing | Scoop.it
The cry of “Content is King”  has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.
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How to Use Social Media Marketing to Make an Impact at Your Trade Show

How to Use Social Media Marketing to Make an Impact at Your Trade Show | Digital & Marketing | Scoop.it
The Web Success Team has a comprehensive online marketing program to help them to make an instant impact at trade shows and reach out to show attendees that may not otherwise be reached.
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Taking the mobile app vs mobile-optimised site decision

Taking the mobile app vs mobile-optimised site decision | Digital & Marketing | Scoop.it
Which is the best fit for your business? Mobile app, Mobile site or both?
Everyone’s mad about mobile apps it seems.
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Leveson is this year’s most tweeted topic among UK journalists

Leveson is this year’s most tweeted topic among UK journalists | Digital & Marketing | Scoop.it
TweetIt might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this...
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Practical issues to consider when reviewing a company’s digital marketing

Practical issues to consider when reviewing a company’s digital marketing | Digital & Marketing | Scoop.it
Look to your site first, or opportunities will go down the plughole
Digital marketing strategies vary wildly from business to business as well they should.
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Emerging B2B Content Marketing Trends In 2012 | Business 2 Community

Emerging B2B Content Marketing Trends In 2012 | Business 2 Community | Digital & Marketing | Scoop.it
There's an interesting new survey out on B2B Content Marketing Trends that was compiled from responses by marketing professionals in the B2B Technology (Emerging B2B Content Marketing Trends In 2012 http://t.co/AHEJCNs9...)...
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Digital & Marketing | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include PPC vs. natural search traffic, social media's impact on retail sales, connected TV, Pinterest's traffic increase and f-commerce.
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Social Media Intelligence Brief, Aug. 22, 2012 | Social Media Today

Social Media Intelligence Brief, Aug. 22, 2012 | Social Media Today | Digital & Marketing | Scoop.it
Hubspot and SEOmoz just released the results of their Social Media Marketing survey and yesterday announced the results during a webinar – their blog post about the survey ...
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Digital Marketing Strategy Daily

Digital Marketing Strategy Daily | Digital & Marketing | Scoop.it
A newspaper by Traction Group - updated daily with a curated selection of articles, blog posts, videos and photos. (Digital Marketing Strategy Daily is out!
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The Future of Mobile is Right Time Experiences - Forbes

The Future of Mobile is Right Time Experiences - Forbes | Digital & Marketing | Scoop.it
We've answered all of the basic questions in mobile such as: Will we have 4G networks and when? Will consumers adopt devices and what kinds? Will the app store be successful? Will BYOD happen?

 

Thus, I’m currently researching the future of mobile which I believe is about transforming how business is done. I believe the future is in combining mobile, big data and analytics (with help from the cloud) to deliver Right Time Experiences.


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What makes someone leave a website?

What makes someone leave a website? | Digital & Marketing | Scoop.it

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. Its important to design your website so frustration is kept to a minimun, thereby maximising customer retention.


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Top News Today | Twitter allows advertisers to target users directly in bid to increase profits | guardian.co.uk | us

Top News Today | Twitter allows advertisers to target users directly in bid to increase profits | guardian.co.uk | us | Digital & Marketing | Scoop.it

Great news for marketing.... "Social media platform slashes the price of 'promoted tweets' and will sift through messages to discern users' specific interestsTwitter will begin..."

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Should businesses ignore Facebook for B2B marketing? - Social Marketing Forum

Should businesses ignore Facebook for B2B marketing? - Social Marketing Forum | Digital & Marketing | Scoop.it
The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook for B2B marketing? (Should businesses ignore Facebook for B2B marketing?
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Top 50 social media campaigns revealed | The Wall Blog

PR and Social Media agency Umpf has released a 'Hall of Fame' showcasing 50 of what the agency feels are some of the top social media campaigns from across the...

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Reddit Rising: Community Site Just Had Its Coming-Out Party

Reddit Rising: Community Site Just Had Its Coming-Out Party | Digital & Marketing | Scoop.it
President Obama's Reddit AMA Wednesday was an important moment for the intersection of politics and Internet culture. But for Reddit, the event serves as the site's coming-out party to mainstream Internet users.
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#The Rules of Social Media: Asking Me To Follow You On Twitter ...

#The Rules of Social Media: Asking Me To Follow You On Twitter ... | Digital & Marketing | Scoop.it
People are always asking entrepreneur Cindy Gallop to follow them on Twitter, but that doesn't make her hit the "Follow" button. Gallop, whose new startup MakeLoveNotPorn is a social media-driven platform that aims to fuel ...
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Meet Facebook’s Oldest User

Meet Facebook’s Oldest User | Digital & Marketing | Scoop.it
There are 955 million active users on Facebook -- and not all of them are in their teens or 20s. The fastest-growing demographic on the service, for at least the last two years, has been women over 55.
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Four tips to help make your event ‘tweetable’

Four tips to help make your event ‘tweetable’ | Digital & Marketing | Scoop.it
TweetThis summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing – and turning to social media in record breaking numbers.
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Think first when measuring social

Think first when measuring social | Digital & Marketing | Scoop.it
Why marketers aren’t giving social media marketing the credit it deserves Despite how important social media has become to marketers, Adobe are suggesting that it still isn’t being recognized for driving website traffic, engagement and conversions...
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Social media demographics 2012: 24 sites including Twitter ...

Social media demographics 2012: 24 sites including Twitter ... | Digital & Marketing | Scoop.it
If you ever wanted to know the age and sex of social media users on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, Hacker News, Slashdot, Github, Stack Overflow, Orkut, Quora, WordPress.com, Blogger, Flickr, ...
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The best social media policy every written | The Wall Blog

The best social media policy every written | The Wall Blog | Digital & Marketing | Scoop.it
There have been a lot of good guides and tips published on social media policy. We've seen the good from The New York Times with its 'Five guiding principles of social media' and the Cabinet Office guidance for civil servants.
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Is your news article tweetworthy? Algorithm can predict that

Is your news article tweetworthy? Algorithm can predict that | Digital & Marketing | Scoop.it
Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

 

Bandari came up with the algorithm with two Hewlett Packard Lab researchers while she was working at HP as an intern. She shared the paper in June at the 2012 International Association for the Advancement of Artificial Intelligence Conference on Weblogs and Social Media.

 


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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Digital & Marketing | Scoop.it

Content is king, but in the mobile era, it will only remain king if it is optimized for mobile devices.

 

Bill Gates was the first to coin the phrase “content is king,” and ever since he coined it in 1996, content creators, website owners, journalists and pundits of the digital era have recited it, dissected it, argued about it or agreed on it.


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