Digital & Marketing
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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
Curated by Beth Lloyd
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3 Key Google Analytics for a Successful Blog in 2013 | Social Media Today

3 Key Google Analytics for a Successful Blog in 2013 | Social Media Today | Digital & Marketing | Scoop.it
When I set business goals, I always try and make them data-based. I believe I have pretty good instincts, but I trust data. Numbers give me direct feedback on the effectiveness of my tactics.
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Why You Should Leave Filmmaking to Steven Spielberg | Social Media Today

Steven Spielberg Why aren’t you using video? Or, if you do have one or two videos posted to your website and YouTube, why aren’t you doing more?
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Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes - Forbes

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes - Forbes | Digital & Marketing | Scoop.it
When a new era begins, it typically begins with a hybrid approach of the past and the future. Think back to how horseless carriages, modern architecture, and print journalism yielded to cars, post-modern structures, and social media.
Beth Lloyd's insight:

Fantastic concept of 'post-digital marketing' could essentially help integration amonst traditional and digital techniques. I'm in.

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Why traditional brands must learn new tricks for social media analysis | The Wall Blog

Why traditional brands must learn new tricks for social media analysis | The Wall Blog | Digital & Marketing | Scoop.it
The benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the
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Seeking answers: What ranks highly for SEO and PPC in 2013?

Seeking answers: What ranks highly for SEO and PPC in 2013? | Digital & Marketing | Scoop.it
2012 was a year of continuing development for search marketing, with the Yahoo! Bing Search Alliance, numerous Google updates and the...
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10 Twitter Blunders Businesses Should Avoid

10 Twitter Blunders Businesses Should Avoid | Digital & Marketing | Scoop.it
Engage and grow your Twitter following by avoiding these 10 common mistakes.
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The False Promise of Pinterest for Financial Services | Social Media Today

The False Promise of Pinterest for Financial Services | Social Media Today | Digital & Marketing | Scoop.it
A year or so ago, as Pinterest started to garner media attention and a mass audience, a host of agencies and consultants that focus on the financial services industry launched a wave of blog posts and presentation decks to champion the power of...
Beth Lloyd's insight:

Pinterest is proving that "no single social network or tool needs to (or should) fit every brand and industry"

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A Twitter infographic: Learning to Tweet smarter, not harder [infographic] | The Wall Blog

A Twitter infographic: Learning to Tweet smarter, not harder [infographic] | The Wall Blog | Digital & Marketing | Scoop.it
If there was ever an infographic that could be stuck on the wall (of this Wall) in the office this is it.
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British Airways apologises for offensive tweet - Marketing news - Marketing magazine

British Airways apologises for offensive tweet - Marketing news - Marketing magazine | Digital & Marketing | Scoop.it

Perils of bad auto-tweeting....

 

British Airways apologises for offensive tweet marketing news. Read British Airways apologises for offensive tweet and other marketing news online.

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How Standard Life uses LinkedIn and Twitter for B2B marketing

How Standard Life uses LinkedIn and Twitter for B2B marketing | Digital & Marketing | Scoop.it
B2B marketing and social media have a difficult relationship, as it’s tricky for businesses to strike the right tone and actually draw value from platforms such as Facebook and Twitter.
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How YouTube Channel Owners Are Building Audiences [INFOGRAPHIC]

How YouTube Channel Owners Are Building Audiences [INFOGRAPHIC] | Digital & Marketing | Scoop.it
A look at how YouTube channel owners are building audiences.
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Why you need to find your brand's social-media voice | The Wall Blog

Why you need to find your brand's social-media voice | The Wall Blog | Digital & Marketing | Scoop.it
Brands can have difficulty finding their 'voice' in social media, but when they get it right, the resulting level of consumer engagement and appreciation makes...
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Ron Burgundy's Social Media Marketing Tips | Social Media Today

Ron Burgundy's Social Media Marketing Tips | Social Media Today | Digital & Marketing | Scoop.it
With 2013 rising on the immediate horizon, the promise of a fresh start and innovation presents itself once again. But most exciting of all is the prospect of a brand new Anchorman 2 movie, set to be released next December.
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3 Key Google Analytics for a Successful Blog in 2013 | Social Media Today

When I set business goals, I always try and make them data-based. I believe I have pretty good instincts, but I trust data. Numbers give me direct feedback on the effectiveness of my tactics.
more...
No comment yet.
Scooped by Beth Lloyd
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Eversheds adds legal info to pensions app

Eversheds adds legal info to pensions app | Digital & Marketing | Scoop.it
Eversheds has launched version two of its interactive PC and iPhone app to include information on pensions law.,Law and Regulation ,Eversheds,State pension,TUPE
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Humor Me! Lighten Up Your B2B Marketing and Get Results | Social Media Today

Humor Me! Lighten Up Your B2B Marketing and Get Results | Social Media Today | Digital & Marketing | Scoop.it
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and comic improviser, I have seen humor deliver results online, offline, and across social media.
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How Twitter Can Help Your Sales Team | Social Media Today

How Twitter Can Help Your Sales Team | Social Media Today | Digital & Marketing | Scoop.it
A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It’s because the traditional sales process is a few touch points with long periods of darkness. Social media, and particularly Twitter, help transform the sales process into something more engaging and interactive.
Beth Lloyd's insight:

Top tips/reminders on using Twitter for business.

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Brands look to a silver-lined future | Trends | Marketing Week

Brands look to a silver-lined future | Trends | Marketing Week | Digital & Marketing | Scoop.it
The over-55s are becoming a tech savvy force with money to spend, so it is a wise move to adapt marketing strategies to make the most of the rising opportunities.
Beth Lloyd's insight:

Whilst this article looks at consumer marketing opportunuties, the figures simply indicate that this demographic are far more digitally savvy than maybe first assumed (and this will only keep on growing)...

 

"research in the US that shows spend on iPhones is greater among the over-60s than in the 16- to 24-year-old age group."

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Video SEO: Moving on up | Archive | Marketing Week

Video SEO: Moving on up | Archive | Marketing Week | Digital & Marketing | Scoop.it
As search engines change and grow, instructive and entertaining videos are becoming a crucial way for brands to get an edge on competitors in search rankings and keep their audience engaged.
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Twitter etiquette and the case of Lord Mcalpine | The Wall Blog

Twitter etiquette and the case of Lord Mcalpine | The Wall Blog | Digital & Marketing | Scoop.it

A useful lesson to us all!

 

The case of wrongful accusations against Conservative peer Lord McAlpine flying around the Internet has shone a whole new light on the issues of digital...

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comms2point0 free online resource for creative comms people - comms2point0 - 10 tips on a better linkedin profile... from a recruiter

comms2point0 free online resource for creative comms people - comms2point0 - 10 tips on a better linkedin profile... from a recruiter | Digital & Marketing | Scoop.it

They may be tips from a recruiter but they are sound tips useful for everyone using LinkedIn - and wants to be using it better!

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How do B2B companies use social media? [infographic]

How do B2B companies use social media? [infographic] | Digital & Marketing | Scoop.it
Social media can be a useful tool for creating brand awareness, but are B2B marketers using it for demand generation as well?
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Twitter Nations | The Wall Blog

Twitter Nations | The Wall Blog | Digital & Marketing | Scoop.it
Beevolve has conducted a rather exhaustive survey of Twitter usage, digging into who uses Twitter and they have sifted through every minute detail to generate...
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