Social’s TNSTAAFL, and The Top 14 Marketing Technology Articles Curated Thursday, 1/23/14 | Marketing in a digital world and social media (French & English) |

“There’s no such thing as a free lunch.” B2B’s free use of social is coming to an end, and it’s about time.


The B2B messaging impact over social is getting too difficult to attain: your SOV over the cacophony of craziness is shrinking. In other words, the number of social participants is so great now that it drowns out the 140 character pronouncements that are hoped to drive interest. Your new product announcement has to compete with someone’s complaint that their car didn’t start this morning.


However, that presents opportunity for you. The programs offered by the social media platforms allow you the opportunity to cut through the clutter and take advantage of your target audience’s social media participation. Social has built such huge audiences that the social media promotional opportunities are now significant. And the programs offered are intriguing, e.g., Twitter’s Lead Gen Cards.


Most of you have already re-thought your social media strategies. It’s time for everyone to start to transition to an organic and paid strategy.



Marketing Technology…NOW!


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Today’s curated articles collected for your quick review:

-- > B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It? - Forrester

-- > Strategy, marketing, and tech are all intertwined - Chief Marketing Technologist

-- > The Rise Of Visual Storytelling | B2B Marketing Insider

-- > Are You Ready for Account-Based Marketing? | SiriusDecisions Blog

-- > B2B Marketers to Up Spend on Content, Mobile in 2014 - eMarketer

-- > [INFOGRAPHIC] Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa

-- > The 5 Steps to Content Marketing Planning - Pardot

-- > Guest Blogging is Dead? Not So Fast… | Kapost Content Marketeer

-- > A/B Testing: 3 steps to help you test smarter, not harder | MarketingExperiments

-- > The Art and Science of Growing Your Email List - Profs

-- > B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] - Salesforce

-- > Effective Email Creative is More than Just Creative - ClickZ

-- > 9 Tools to Help You Come Up With Content Ideas - Search Engine Watch

-- > Infographic: What 2014 Holds For B2B Content Marketing - Uberflip


See ALL Top Curated Marketing Technology Articles here.



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Via Joe Rizzo