Digital Strategy
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Digital Strategy
collecte d'articles, tweets, blogs... en rapport avec le marché du digital
Curated by Tinfou Malika
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Numérique : le classement des pays européens

Numérique : le classement des pays européens | Digital Strategy | Scoop.it
Quels sont les pays qui parviennent à tirer profit de la révolution numérique en cours ?
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Available on Magzter Books - Balance Sheet- a Tale of Asset & Liability

Available on Magzter Books - Balance Sheet- a Tale of Asset & Liability | Digital Strategy | Scoop.it
Bestsellers18 brings Vishal Thakkar's new book, Balance Sheet: The Tale of Asset & Liability to the world's largest and fastest global digital newsstand and book store, Magzter.
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Apple refreshes MacBook Pro with Retina display lineup, drops prices

Apple refreshes MacBook Pro with Retina display lineup, drops prices | Digital Strategy | Scoop.it
Today sees Apple refresh its premium MacBook Pro with Retina display lineup, bumping the CPU speeds and RAM, as well as dropping the prices of the high-end models, ahead of the release of OS X 10.10 Yosemite.
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The One Thing You Must Do Before Data Deduplication

The One Thing You Must Do Before Data Deduplication | Digital Strategy | Scoop.it
CRM data deduplication is like an equation waiting to be solved. Just like a high school math, the more variables you know the values for, the easier the problem is to solve.
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HDFC inks deal with Magzter to offer digital magazines to its customers

HDFC inks deal with Magzter to offer digital magazines to its customers | Digital Strategy | Scoop.it
Magzter has now extended its famed reading experience and great deals to customers of HDFC Bank. Its customers can now avail Magzter discounts from the portal Smartbuy; a platform for HDFC customers to avail products and services at great prices.
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Contrarian Finding: Survey Says More Time With Browser Than Apps

Contrarian Finding: Survey Says More Time With Browser Than Apps | Digital Strategy | Scoop.it
It’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it. Nielsen, comScore and others have documented this repeatedly.
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Tweets That Capture the Heart of Digital Marketing #MarTech

Tweets That Capture the Heart of Digital Marketing #MarTech | Digital Strategy | Scoop.it
Bravo to Scott Brinker and the folks putting on the first Marketing Technology Conference in Boston this week.
Great speakers. Great diversity. Great content. Great networking.
But let’s face it — there’s some great tweeting, too.
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Canword 1.1 - Read Latest News and All Social Feeds in One Location

Canword 1.1 - Read Latest News and All Social Feeds in One Location | Digital Strategy | Scoop.it
Valvirt Technologies has announced Canword 1.1, their new omni reader for iOS devices. Drawing from global sources, Canword displays news relevant to the user's geographic location and interests.
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Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform

Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform | Digital Strategy | Scoop.it
Yahoo announced today that it has launched a new version of its e-commerce platform, Yahoo Stores, to give small business owners “a more powerful, streamlined and beautiful way to turn their ideas into a business.” With Yahoo Stores, an online...
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Who is Clicking on Paid Search Ads?

Who is Clicking on Paid Search Ads? | Digital Strategy | Scoop.it
I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the audience raises their hands.
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Have You Done These 5 App Store Optimizations?

Have You Done These 5 App Store Optimizations? | Digital Strategy | Scoop.it
App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start.
The post Have You Done These 5 App Store Optimizations?
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E-commerce : les taux de conversion de chaque secteur

E-commerce : les taux de conversion de chaque secteur | Digital Strategy | Scoop.it
Kantar Media Compete et Google mettent à jour leur baromètre des performances e-commerce. Au programme : taux de rebond, de refus, d'abandon et de conversion sur 9 segments.
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Why the future of digital marketing is understanding the person

Why the future of digital marketing is understanding the person | Digital Strategy | Scoop.it
Big data is changing how businesses speak to customers. The internet has made the world smaller, more connected, but it’s made your potential market larger, more complicated, and harder to understand.
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How To Measure Your Digital Marketing Efforts [Infographic]

How To Measure Your Digital Marketing Efforts [Infographic] | Digital Strategy | Scoop.it
Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are asking right now.
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Are We Making Money At Digital Marketing – Or Losing It?

Are We Making Money At Digital Marketing – Or Losing It? | Digital Strategy | Scoop.it
Digital marketing has long been heralded as the promised land for brands everywhere.
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Hands-on with Amazon's Fire Phone: Gimmicks over purpose

Hands-on with Amazon's Fire Phone: Gimmicks over purpose | Digital Strategy | Scoop.it
The Fire Phone has one flagship feature: a display with three-dimensional aspects. Other software elements in the retail giant's debut smartphone are gimmicky at best. This device feels like a work in progress.
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The digital divide is still a massive issue for second class broadband citizens in the UK

The digital divide is still a massive issue for second class broadband citizens in the UK | Digital Strategy | Scoop.it
The web is an entirely different and hugely frustrating place if you’re stuck out in the sticks with an incredibly slow and unreliable net connection.Read more: http://www.itproportal.com/2014/07/28/the-digital-divide-is-still-a-massive-issue-for-second-class-broadband-citizens-in-the-uk/...
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New budget smartphone launches in India for just £26

New budget smartphone launches in India for just £26 | Digital Strategy | Scoop.it
The Karbonn A50S boasts a touchscreen display, front and back-facing cameras, and a dual phone number function and is available to UK based customers who order online.Read more: http://www.itproportal.com/2014/07/28/new-budget-smartphone-launches-india-just-26/...
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Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014

Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014 | Digital Strategy | Scoop.it
Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500 leading retailers.” Globally, the publication says, mobile commerce will bring in nearly $84 billion in 2014.
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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Digital Strategy | Scoop.it
Image credit: cdn2.hubspot.net
 
Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers.
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Announcing the winners of the 2014 Health Care PR and Marketing Awards!

Announcing the winners of the 2014 Health Care PR and Marketing Awards! | Digital Strategy | Scoop.it
The talent of communicators in health care from around the globe are on display this year’s Health Care PR and Marketing Awards.
The entries showcased the depth of this talent. Our winners showed us why they deserve to be called the best!
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Marketing Day: Yahoo Launches E-commerce Platform, YouTube’s Top 10 July Ads & More

Marketing Day: Yahoo Launches E-commerce Platform, YouTube’s Top 10 July Ads & More | Digital Strategy | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Wisdom from Netflix's House of Cards

If you’re a digital marketer, odds are you didn’t learn everything you needed to learn in kindergarten. Nope, you probably learned it from TV — that shining source of all modern wisdom.
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Atlas Part Of Facebook Attack On Google Display Dominance

Atlas Part Of Facebook Attack On Google Display Dominance | Digital Strategy | Scoop.it
Facebook has been building toward a full-blown challenge of Google’s Display Network (often still called AdSense). It now appears that Facebook’s Atlas ad-serving platform is emerging as a strategic part of that effort.
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Havas Média développe avec Hudson un parcours d'évolution pour ses futurs managers

Havas Média développe avec Hudson un parcours d'évolution pour ses futurs managers | Digital Strategy | Scoop.it

Pour fidéliser ses forces vives, les faire grandir et donner de la maturité à l’entreprise, en septembre 2012, le Groupe lance Purple, un programme de formation et un parcours d’évolution certifiant.

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