Digital MarCom & Worklife
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Digital MarCom & Worklife
I love digital things, marketing, communication and I'm crazy about combining the three in a juicy strategy. Whatever I discover, it's yours to keep on this Scoop.it page.
Curated by Semra Linden
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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) | Digital MarCom & Worklife | Scoop.it
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic.
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BLODGET: This Is What You Need To Know About The Future Of Digital

BLODGET: This Is What You Need To Know About The Future Of Digital | Digital MarCom & Worklife | Scoop.it
We’re at Business Insider’s Ignition event to hear from business leaders and notable folks in the tech space, hearing their thoughts on where the future of digital business is heading.
Semra Linden's insight:

Interesting presentation by Business Insider CEO Henry Blodget about the future of digital: Literally all the data you need on social, devices and platforms. I'm excited.

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Is B2B marketing boring?

Is B2B marketing boring? | Digital MarCom & Worklife | Scoop.it
Consumer brands have traditionally been the custodians of customer experience and marketing innovation, but does it always have to be that way?
Semra Linden's insight:

"B2B marketing is only as boring as the team executing it."

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Here is What Happens Online in 60 Seconds ~ Educational Technology and Mobile Learning

Here is What Happens Online in 60 Seconds ~ Educational Technology and Mobile Learning | Digital MarCom & Worklife | Scoop.it
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3 Ways Social Media is Revolutionizing the Sales Process

3 Ways Social Media is Revolutionizing the Sales Process | Digital MarCom & Worklife | Scoop.it
There are many people like me who are not shoppers - we're buyers. When buyers find what they like we buy it - no selling is necessary. This often keeps us loyal to the same vendors and stores for ...
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The balance between intuition and data-driven decision making

The balance between intuition and data-driven decision making | Digital MarCom & Worklife | Scoop.it
“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest and/or hype in the use of...
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Agorapulse Barometer - Measure the performance of your Facebook page

Is your Facebook page's performance above or below average? Find out now for free!
Semra Linden's insight:

Interesting tool

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Local businesses highlighted in new Google Maps

Local businesses highlighted in new Google Maps | Digital MarCom & Worklife | Scoop.it
Google has announced a major update to the user interface of the desktop web version of its popular maps program, giving greater prominence to local search results.
Semra Linden's insight:

New Google Maps creates more opportunities for local businesses. Just wondering how many small business owners are interested in or have the time to use this tool.

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10 Million Presentations Uploaded to SlideShare | SlideShare Blog

Today we are celebrating a big milestone -- more than 10 million presentations have been uploaded to SlideShare. This being SlideShare, it's a milestone that we
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10 ways to stay happy as an entrepreneur

10 ways to stay happy as an entrepreneur | Digital MarCom & Worklife | Scoop.it
At last week's The Next Web Conference it was interesting to hear how entrepreneurs are changing their goals.

At previous events we would often hear about monetization, scalability ...
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The 7 types of digital marketers [infographic]

The 7 types of digital marketers [infographic] | Digital MarCom & Worklife | Scoop.it
You can't open a website these days without stumbling on something about digital marketing, so it's high time the cutting edge warriors of the front lines of the field got pigeon-holed into stereot...
Semra Linden's insight:

7 types of marketeers

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Some B-to-B Brands Make Strides in Social Media

Some B-to-B Brands Make Strides in Social Media | Digital MarCom & Worklife | Scoop.it
It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins.
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Inspirational Examples of Brand Presentation

Inspirational Examples of Brand Presentation | Digital MarCom & Worklife | Scoop.it
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Lee Tonitto's curator insight, April 28, 2013 3:12 AM

Your marketing stratgy will not work unless you develop authentic branding

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The times they are a changin’: Customer care 2.0 | Digital Tourism Think Tank

The times they are a changin’: Customer care 2.0 | Digital Tourism Think Tank | Digital MarCom & Worklife | Scoop.it
Semra Linden's insight:

Social bakers reports a growth of 85% in service requests on Facebook pages of consumer brands over the past 12 months. Brands respond: while in 2012 only 55% of requests posted on social media channels received a response, this number rose to a staggering 79% in 2013.

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Listen Up And Utilize Customer Feedback [INFOGRAPHIC] ~ Digital Information World | #TheMarketingAutomationAlert

Listen Up And Utilize Customer Feedback [INFOGRAPHIC] ~ Digital Information World | #TheMarketingAutomationAlert | Digital MarCom & Worklife | Scoop.it
If you want to build a company that truly embraces voice of the customers remember that you have to let that voice be heard. Learn more - why listen up customer feedback is important to identify what your audience wants.

 

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Via CYDigital
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CYDigital's curator insight, October 21, 2013 6:38 PM

I wasn't going to pass this onto you, but it so fundamental that I thought it worthwhile as sometimes the basics are overlooked.

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12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing | Digital MarCom & Worklife | Scoop.it
Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.

Via Skip Boykin
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The Art of Getting Retweets | Visual.ly

The Art of Getting Retweets | Visual.ly | Digital MarCom & Worklife | Scoop.it
The etiquette of working your Twitter account and tweets to get the most retweet potential possible.
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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | Digital MarCom & Worklife | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.
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8 Things Productive People Do During the Workday

8 Things Productive People Do During the Workday | Digital MarCom & Worklife | Scoop.it
Forget about your job title or profession – everyone is looking for ways to be more productive at work. It’s time to set down your gallon-sized container of coffee, toss out your three
Semra Linden's insight:

Great article on Linkedin. I have been using these tools for a while and it defiantly makes you more productive and sassy in your job. Give it a go!

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LinkedIn SEO: How to Increase the Visibility of Your Business Profile

LinkedIn SEO: How to Increase the Visibility of Your Business Profile | Digital MarCom & Worklife | Scoop.it
Follow these tips for optimizing your profile on the popular professional networking site.
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Verbeter je kwaliteitscore met tips van Google

Verbeter je kwaliteitscore met tips van Google | Digital MarCom & Worklife | Scoop.it
De kwaliteitscore is een belangrijk onderdeel binnen Google AdWords. Het verbeteren van de kwaliteitscore kan resulteren in een lagere CPC of betere posities bij een gelijke CPC. Kwaliteit wordt dus...
Semra Linden's insight:

Optimize Quality score (dutch)

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Visible Tweets – Twitter Visualisations. Now with added prettiness!

Semra Linden's insight:

handy tool to track your tweets

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5 Marketing Lessons From Lady Gaga

5 Marketing Lessons From Lady Gaga | Digital MarCom & Worklife | Scoop.it
You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist. With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as
Semra Linden's insight:

What we can learn from Lady Gaga about marketing in leading our own teams, companies, organizations and communities

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How To Triple Your Success Using Social Media Advertising Platforms

How To Triple Your Success Using Social Media Advertising Platforms | Digital MarCom & Worklife | Scoop.it
The following guest post is by Neal Rodriguez, an online marketer who has helped iconic brands such as The Nielsen Company, Adweek, AOL, and dozens more meet their business objectives using social media and the search engines.
Semra Linden's insight:
How To Triple Your Success Using Social Media Advertising Platforms
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