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YouTube Ads Leaderboard: 2013 Agency Standings

YouTube Ads Leaderboard: 2013 Agency Standings | Digital Love | Scoop.it
This YouTube Ads Leaderboard ranks the creative and media agencies responsible for digital video excellence this year.
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Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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The Most Successful Brands Focus on Users — Not Buyers

we conducted an online survey of more than 5,000 U.S. consumers and asked them about 50 different brands, both digital and traditional
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Can carmakers survive the age of Uber?

Can carmakers survive the age of Uber? | Digital Love | Scoop.it
Experts think 2017 marked the beginning of an epochal shift in mobility, with classic auto-making becoming redundant in the new era of car-sharing, electri
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Radical Candor — The Surprising Secret to Being a Good Boss - First Round Review - Pocket

Radical Candor — The Surprising Secret to Being a Good Boss - First Round Review - Pocket | Digital Love | Scoop.it
Kim Scott, co-founder of Candor, Inc., has built her career around a simple goal: Creating bullshit-free zones where people love their work and working together. She first tried it at her own software startup.
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Who Really Owns WeChat? - WeChat Essential Tips - China Channel

Who Really Owns WeChat? - WeChat Essential Tips - China Channel | Digital Love | Scoop.it
Tencent, (and thus WeChat) is 34% owned by a South African media company called Naspers. Naspers was one of the very early investors into Tencent in 2001. This single investment of $32 million has grown in value to nearly $66 billion, making Naspers the most valuable company in Africa.
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‘It's working for us’: L'Oreal UK's digital boss on why it's spending more on digital - Digiday

‘It's working for us’: L'Oreal UK's digital boss on why it's spending more on digital - Digiday | Digital Love | Scoop.it
How does L’Oréal break down its digital media spend?
We base our digital spending around three numbers: 20 percent, 50 percent and 100 percent. We want 20 percent of total revenue to come from e-commerce, which covers our own site; retailers like Boots and Tesco that are now accelerating their digital growth; and the likes of Amazon and eBay, which is where we see the most opportunity for growth. The second part of the plan is [at least] 50 percent of our communications are personalized using CRM, optimized content on our owned channels and data. Finally, we want to have 100-percent loved brands. As fluffy as it sounds, it means that if we strip out all the paid activity, then we’d be left with strong organic metrics: Things like the percentage of traffic from natural search, bounce rates, dwell time, the number of pages browsed and organic engagements on our social channels.
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The Digital Marketer's Framework

Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've …
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Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart

Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart | Digital Love | Scoop.it
Amazon.com Inc. has invited some of the world's biggest brands to its Seattle headquarters in an audacious bid to persuade them that it's time to start shipping products directly to online shoppers
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Is your brand too reliant on short-term sales?

Is your brand too reliant on short-term sales? | Digital Love | Scoop.it
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications.
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Meitu’s new phone includes a dual pixel front camera and AI-powered beautification

Meitu’s new phone includes a dual pixel front camera and AI-powered beautification | Digital Love | Scoop.it
Selfie app and phone company Meitu has unveiled its latest smartphone, which doubles down its focus on selfie cameras and beautification. Meitu went public..
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it
Nikita caught up with Brad Folkens ahead of the Deep Learning Summit to hear his thoughts on the factors that have enabled recent advancements in image recognition, the main problems being addressed in the deep learning space, and the problems CloudSight solve. Plus, Brad's predictions for computer vision in the next 5 years.
Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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Six stereotype smashers of women in advertising

Six stereotype smashers of women in advertising | Digital Love | Scoop.it
To celebrate International Women's Day Campaign selects the best examples of advertising that has challenged gender stereotypes.
Gael's insight:
Great to see the #bloodnormal campaign for#bodyform #libresse #nana in the Six stereotype smashers of women in advertising ! Congrats Team @essity #genderequality !
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The Smell of Innovation or why you need transformational leaders

The Smell of Innovation or why you need transformational leaders | Digital Love | Scoop.it
Does innovation smell? Can we sense innovativeness in a firm? Or should we look for transformational leaders as a proxy to a firm's ability to innovate
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(16) This is Why You Don't SUCCEED - One of the Best Motivational Speeches Ever - YouTube

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The Greatest Sales Deck I’ve Ever Seen - Andy Raskin - Pocket

The Greatest Sales Deck I’ve Ever Seen - Andy Raskin - Pocket | Digital Love | Scoop.it
A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He’s one of the best salespeople I know, but soon after starting, he emailed me to say he was struggling.
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Seth's Blog: Best practices

Seth's Blog: Best practices | Digital Love | Scoop.it
If you need an appendectomy, it's unlikely you'll die during the operation. That's because the surgeon has been trained in hundreds of years of best practices. From Semmelweis to the latest in antibiotics, she knows what's come before. No
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Best in class : great sum-up of best practices to get more clicks : 5 Design Techniques for Better CTA Buttons

Best in class : great sum-up of best practices to get more clicks : 5 Design Techniques for Better CTA Buttons | Digital Love | Scoop.it
“When we visit most websites, we often have a goal in mind. To get to that goal, there's usually a series of steps we need to take and the first step starts with”
Via Jean-Jacques Roland
Gael's insight:
Repeat and repeat: always improve !
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Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news

Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news | Digital Love | Scoop.it
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017. But fear not – Skynet, from the popular Terminator movies, does not feature among the leading digital assistants. Instead, Google Assistant will ... [Read more...]
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Alexa learns to talk like a human with whispers, pauses & emotion

Alexa learns to talk like a human with whispers, pauses & emotion | Digital Love | Scoop.it
Amazon's Alexa is going to sound more human. The company announced this week the addition of a new set of speaking skills for the virtual assistant, which..
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FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age?

FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age? | Digital Love | Scoop.it
'Companies that will take bets all along, even big bets, but not bet-the-company bets will prevail' Jeff Bezos In our times of transition and
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FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it

FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it | Digital Love | Scoop.it
FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it

"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."

Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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